Boost Your ROI: Expert Google Ads Management for Unbeatable Results

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As a Google Adwords Consultant, I've Successfully Managed Over $6,000,000 in Google Ad-Spend - in just the past 2 years!  I can help set and achieve the toughest business goals.

Google PPC Ads Management Services

Proven Google Ads Strategies to Maximize Your ROI

Running an google adwords consultancy means that, as a Google Ad Buyer, I know that the secret to success when it comes to Google PPC Advertising involves far more than just writing an ad.  It means as an Google adwords consultant, ensuring my clients have a working Sales Funnel, a clear set of goals, and the right analytics set up an running.  It is one of the key aspects of making your marketing efforts pay off.

Are You Facing These Google Ads Challenges?

As an independent Google Certified Google Ads Consultant, I've successfully set up and managed Google Ads Campaigns for clients all over the world. 

Most of them are facing the following common problems:

Precision Targeting: Unlock Your Ideal Audience for Maximum ROI

Google will tell you that if you can't run test Google ads for at least three months, if not six, then you don't have enough budget.  With the right targeting strategy, combining website data, the right keyword lists, and other advanced advertising strategies, we can get your ideal target audience dialed in. 

Google Adwords Management Solution

By properly utilizing the Artificial Intelligence capabilities of the Google Ads tool, we need only about 30 to 60 conversions to get your Google Adwords Campaign optimized.  By using the google recommended advertising services, clients can expect to achieve higher performance rates at much lower prices.

Identify Your Competitors

Identifying your competitors allows you to also target their traffic.  You can also learn from them by knowing how to fully leverage the complete suite of Google Adwords tools.  We take it much further than most, by also using SEMRush to find exactly which target keywords your competitors are targeting.  This also allows us to focus on user intent, and target different levels of your funnel with just the right ad copy, at just the right time.  It also helps us to optimize your web pages to attract organic search traffic, which, ultimately helps drive improved conversion rates.

Setting Up a Measurement Plan - Critical Success Factor

One of the critical pre-launch activities is setting up marketing measurement plan.  You measurement plan is where you set your goals and decide where, how and when you take measurements.  It's also one of key tools I use to communicate with my clients and which drives my recommendations for constantly improving the full funnel.

Full Funnel Google Adwords PPC Advertising Management

By fully understanding your sales funnel, we'll be able to design and implement a series of goals focused on prospective customers, reflected in both Google Analytics and the account structure we setup in Google Adwords.  Want to target maximum profit, not just maximum revenue?  We can set that up for you.  Need to synchronize your advertising inventory availability, be that rooms or airline seats, or products on the shelf?  You're talking my language.  This is where the big-boys play.  We have an expert team who can integrate systems such as Salesforce, Hubspot and SAP with Google data feeds so you're not just hitting the right target audience, you're optimizing for profit. 

Google Adwords for the Aviation Industry

In the aviation industry, using Google Adwords for aviation marketing has proven to be ideal for yield optimization. An airline PPC agency needs to understand how to integrate an aviation companies operational systems with Google Adwords to ensure that the latest inventory is always being advertised and promoted to your ideal audience.  The SAP PPC solution can greatly help in this type of campaign due to the deep integration with airline scheduling systems.

Google Ads Campaign Management Pay-Per-Click Consulting


I am a Google Adwords Expert Certified Consultant.  With my Google PPC Consulting, I offer:

  • Advanced Strategy Development.
  • Auditing established google ads accounts.
  • Integrating accounts into manager accounts.
  • Working with other Google Adwords Managers.
  • Keyword Identification Using Google Keyword Planner.
  • Keyword Search Volume information using the Google Search Volume Estimator, a subset of the Google Keyword Planner.
  • Ad Setup.
  • Advanced Support for Ecommerce Google Ads Clients.
  • ROI Measurement Using Google Analytics.
  • Google Adwords Reports (varies by clients).
  • Setting up of scripts where they makes sense.
  • Set up of Offline Conversion Tracking or OCT.
    • This is how you turn a non-ecommerce service business into a ecommerce type operation.
    • Requires that the GCLID code be enabled in Google Ads.
    • Must validate that the GCLID is being retained after form submit.
  • Advanced Google Tagging Using Google Tag Manager or GTM.
    • Global Site Tag Integration.
  • Cross-Domain Tracking Setup Using GTM where applicable.
  • Advanced Market Segmentation Tactics.
  • Keyword List Generation.
  • Design and Implement Remarketing Strategies
    • Setup of Remarketing Lists.
    • Provide Upsell and Cross-Sell opportunities via Remarketing.
  • Setup of structured negative keyword list.
  • Exclusions by geographic region (you don't want to waste money on advertising in countries and other locales where you do not do business, if for example, you only do business in the United States).
  • Implementation of Google similar audiences from a variety of sources, including your website, offline sources, and various Google identified audiences.
  • Setup of Conversion Tracking.
    • This is a key task that many business owners skip.
  • Setup of sitelinks and cleanup of poor and out-of-date sitelines.
    • Call out extensions.
    • Structured Snippet Extensions.
    • Image Extensions
    • Call Extensions.
    • Lead Form Extensions.
    • Location Extensions.
    • Affiliate Location Extensions.
    • Price Extensions.
    • App Extensions.
    • Promotion Extensions.
  • Setup of Lead Forms.
  • Setup of Asset Library.
  • Setup of Placement Exclusion Lists (So you don't appear where your brand can be damaged).
  • Setup of call only ad types to drive massive inbound calls to your call center.
    • Please note - Google Analytics Phone Call Tracking provides limited call closure information.  We frequently recommend other Call Tracking and Analytics solutions, such as CallRail.
    • For call centers that experience very large spikes in incoming calls, usually due to Television Advertising campaigns, this is almost a must.
  • Advanced Bid Strategy Setup including value based bidding, portfolio bidding strategies, and other types that are optimized for your goals.
  • Setting up Data Feeds via Google Merchant Center for ecommerce operations.
  • For Hubspot Users, integration via Hubspot Ads Add-On.
  • Integration of Hubspot Predictive Lead Scoring to Drive even higher ROAS.
  • Integration of Google Analytics, Google Search Console, YouTube and Waze (special pricing).
  • Google My Business Setup and Paid Push.
    • This Google property requires a separate paid consulting engagement to truly get optimal results from it.
    • Ideal for Local Businesses as well as multi-store location type businesses.
  • Daily monitoring and application of appropriate Google Recommendations.
  • Constant A/B testing using experiments.
  • Adwords Budget Management.
  • Ongoing Google Ads Management.
  • Continuous Improvement.
  • Social Media Marketing Expertise.

Comprehensive Google Ads Consulting: From Strategy to Execution

I've actually been providing Google Adwords consulting by designing, and publishing Google Ads on behalf of my clients for almost 10 years.  As an Google Ad Words Consultant expert, I've ran major Google PPC campaigns for Insurance Companies, Celebrities, and Professional Services firms, to name but a few.  I've also ran major Google Ad Spend campaigns for ecommerce stores and Amazon. 

Adwords Consultant Rates

As a highly skilled Google adwords consultant, my adwords consultant rates are in line with industry standards.  My Google PPC Management Pricing typically consist of the following components:

  • Initial Setup Fee.
  • Percentage of Monthly Ad-Spend.
  • Percent of Revenue (in some cases).

While many adwords consultants have the skills to set up a campaign, very few can provide the adwords management services that it takes to combine the skills of content marketing, ad copywriting, advanced Adwords Analytic and Reporting to drive improvements in CTR (Click Through Rates) and continuous testing to drive higher conversion rates throughout your marketing and sales funnel.

Optimize Your Ad Spend: Smart Budget Allocation for Maximum Impact

One of the most difficult aspects of Google Adwords is setting an appropriate advertising budget.  Fortunately, a Google Ads consultant has simple conversion rate funnel math to help here.  What I like to do, once I have an idea of what your current Lead-to-Sale conversion rate is, is to work with the Google Keyword Planner to find current search volume and bid prices to come up with solid estimates we can use to set realistic budgets so you're not wasting money by over or under spending.  With the right marketing platform, content marketing strategy, and deep knowledge of your business, I can provide you with solid budgetary estimates. 

Google Ads ROI

I invite you to try our Google PPC ROI Calculator.  My Google Adwords ROI Calculator is simple to use, and FREE!  

Ad Performance Optimization

When your hire a PPC expert, aside from assuring he has a deep understanding of what you sell and that all of the plumbing required to make your analytics work, and after your AdWords Account Setup and Configuration is complete, the real work begins.   It will start with Keyword Research and Analysis, using a variety of tools and professional expertise gained from decades of business experience.  Your Google PPC Consultant will then create your first ads, which will probably be Responsive Search Ads, but may be any of a number of other ad types.

Targeting

Ad performance optimization depends to a great extent on Target Audience Identification and Demographic Targeting.  For local businesses Geotargeting and Local Advertising strategies and tools will be usedWith these elements in place, skilled Bid Management now becomes a prerequisite for success. My advanced clients typically employ a Value Based Portfolio Bid Approach, which helps with optimized budget allocation.  Bid strategies are also key to achieving the Ad Positioning and Placement outcomes you want, which may or may not be Top of Page Bids.

AdWords Policy Compliance

Many of my clients are surprised to learn that they have to be 'certified' by 3rd party agencies to even be allowed to run ads on Google.  However, if you're in a YMYL industry, you almost certainly will need to get this often expensive certification to be allowed to run ads.  If you let it lapse, optimized ads will no longer run, and because ad optimization depends on achieving certain conversion targets, you will reset the clock on the AI optimization that has taken place within the account.  We'll work closely with you to ensure this doesn't happen.

Search Engine Optimization

Much of me and my team's Google Adwords Consulting services also involves SEO or Search Engine Optimization.  SEO, for many business owners, is a mystery.  Indeed, with over 3500 changes being made yearly to Google's search algorithm, many business owners find it overwhelming to stay abreast of the latest best practices.   We can tell you from experience, having developed thousands of landing pages, setup thousands of products on Shopify stores and on Amazon, and as well, thousands of dedicated lead generation pages for hundreds of different products and services, this is a key skill we bring to the table.  Search engines have and are changing constantly.  AI systems, such as ChatGPT are only going to make this a greater challenge.

High Converting Landing Pages 

After we perform the keyword research, we'll move to developing high converting landing pages.  High converting landing pages typically lead to high Google Quality Scores, for both your landing page and your Google Ads.  Landing page optimization is an on-going process, as you are also being graded against those competitors previously identified. 

Quality Score Enhancement

A high quality score in-turn can result in lower ad-spend.  Top Google Ad Spend experts constantly monitor and look for ways to improve quality scores within an account which results in lower advertising costs.  Because we have manager accounts (Google MCC), we often see recommendations from various accounts, which provide even more insight with which to optimize ads.

Your Marketing Strategy must Be Aligned with Your Google PPC Spending Strategy

It goes without saying, but your marketing strategy must align fully with the work we will be doing on the PPC campaign side of the house.  This frequently requires interaction with your marketing team to achieve success.  As a full-fledge Google Ads Management Agency, our team of Google Ads experts and creative specialists can help ensure your Google Adwords PPC campaigns fully support successful advertising campaigns.

Performance Reports

While we our focus is on achieving a positive ROI, we use the marketing analytics and performance reports provided by Google Ads, Google Analytics, Google Query and if you're a Hubspot client, Google extensive Marketing Analytics reporting capabilities.  

Google Ads Management Agency - What Sets Us Apart

Welcome to our Google Ads Management Agency, where our commitment to your success goes beyond conventional campaign management. What truly sets us apart is our fusion of expertise in Google Ads with the transformative power of Inbound Marketing. Picture this: your ads not only capturing attention but also seamlessly guiding potential customers through a journey of engagement, trust, and conversion.

Our approach doesn't stop at optimizing keywords; we strategically integrate Inbound Marketing methodologies to create a holistic digital experience for your audience. By leveraging content that educates, entertains, and solves problems, we ensure your brand becomes a beacon of value in the online landscape.

The real benefit for you? A comprehensive strategy that not only increases clicks and conversions but also nurtures lasting relationships with your audience. We understand that in the digital age, it's not just about reaching your audience; it's about connecting with them authentically.

Partner with us, and experience the difference of a Google Ads strategy enriched with Inbound Marketing. Elevate your online presence, engage your audience on a deeper level, and transform clicks into lasting customer relationships. Your success is not just our goal; it's our commitment.

What Does a Holistic Experience Look Like?

Example: Elevating the Passenger Experience in the Airline Industry

Imagine you're a leading airline aiming to not only increase bookings but also create a memorable journey for your passengers. Our Google Ads Management Agency, infused with Inbound Marketing expertise, can transform your digital strategy step-by-step.

  1. Captivating Ads with Compelling Offers Our team crafts visually stunning and persuasive Google Ads that showcase not just flight options but also exclusive offers, travel tips, and glimpses of the unique experiences your airline provides. These ads not only capture attention but set the stage for an engaging journey.
  2. Landing Pages that Tell a Story Upon clicking the ad, potential passengers are directed to a carefully designed mobile optimized landing page. Here, they don't just find booking options but are immersed in a storytelling experience. Rich content, such as travel guides, insider tips, and virtual tours, transforms a simple landing page into a portal of exploration.
  3. Nurturing with Inbound Content We leverage Inbound Marketing to nurture leads. Subscribers receive a series of personalized emails featuring exclusive content – perhaps a guide to the destination they've shown interest in or travel hacks for a seamless journey. This not only keeps your airline top of mind but also positions it as a source of valuable information.
  4. Social Engagement and Community Building Through strategic social media campaigns, we foster a sense of community among your passengers. User-generated content, travel stories, and interactive polls turn your social platforms into hubs of engagement. This not only strengthens brand loyalty but also encourages passengers to share their experiences, amplifying your brand reach.
  5. Post-Journey Follow-up The journey doesn't end with the flight. Post-travel, our Inbound approach includes post-journey emails, seeking feedback, and perhaps offering exclusive discounts for their next adventure. This post-journey engagement cements a positive experience, increasing the likelihood of repeat bookings and advocacy.

In this example, our holistic digital experience seamlessly integrates Google Ads with Inbound Marketing, ensuring not only an increase in bookings but the creation of a brand narrative that resonates with passengers at every stage of their journey. The result? A not just a passenger, but a loyal advocate for your airline.

B2B Example: Revolutionizing B2B Lead Generation for SAP Partners in Account-Based Marketing

Consider a scenario where SAP Partners are aiming to not only generate B2B leads but also nurture relationships in a high-ticket, complex sales environment. Our Google Ads Management Agency, experts with developing Inbound Marketing strategies, can orchestrate a transformative digital experience, step-by-step.

  1. Precision Targeting with Google Ads Our journey begins with meticulously crafted Google Ads that target key decision-makers within the target companies. These ads not only highlight the unique value propositions of the SAP Partner but also include compelling calls-to-action that lead to a customized landing page.  Because we use Hubspot, the landing page experience is dynamically updated based on what each person searched on when they clicked on one of your PPC ads.
  2. Personalized Landing Pages for Account-Based Engagement Upon clicking the ad, decision-makers are directed to a landing page tailored specifically to their industry and needs. This isn't a generic page; it's a personalized experience. Detailed content, case studies, and solution demos create a virtual space where decision-makers can explore how the SAP Partner's offerings align with their business challenges.
  3. Nurturing through Inbound Content for Account-Based Relationships Inbound Marketing takes center stage as we begin nurturing leads. Subscribers receive curated content through email campaigns, such as whitepapers, webinars, and expert insights tailored to their industry. This not only showcases the SAP Partner's thought leadership but also positions them as a strategic ally in overcoming business challenges.  Using the Hubspot Ad Add-on, we are able to deliver dynamically updated targeted messages to specific individuals as they progress through their buyer's journey.
  4. Social Engagement and Thought Leadership Strategic social media campaigns amplify the SAP Partner's thought leadership. Engaging content, industry insights, and success stories are shared, not just to a wide audience, but specifically to the companies targeted in the Account-Based Marketing approach. This positions the SAP Partner as a valuable partner in their digital ecosystem.
  5. Orchestrating Account-Based Marketing with CRM Integration Our approach seamlessly integrates with CRM systems, allowing for detailed tracking of engagement at the account level. This data feeds back into the overall digital marketing strategy, enabling real-time adjustments. The SAP Partner's sales team is equipped with insights into the digital behaviors of key decision-makers, enhancing their ability to tailor outreach for maximum impact.

In this example, our holistic digital experience combines the precision of Google Ads with the relationship-building prowess of Inbound Marketing. The result is not just B2B leads but a sophisticated Account-Based Marketing strategy that nurtures relationships, positions the SAP Partner as a strategic ally, and ultimately leads to successful high-ticket, complex sales.

 

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Maximize Your Profits with Expert Google Ads Management and Inbound Marketing Solutions

Ready to transform your digital presence and skyrocket your business growth? Don't let valuable opportunities slip away. Every moment without our tailored Google Ads and Inbound Marketing strategies is a missed chance to amplify your brand, connect with your audience, and boost your bottom line. Take the first step towards unparalleled success - fill out the form now for a free initial Google Ads Consultation. Let's not just talk about growth; let's make it happen together. Your success awaits, and so do the profits you're yet to seize. Don't delay; secure your competitive edge today.

Please complete the form to get an adwords PPC consulting rate quote.  Your initial Google Ads Consultation is free.