SAP Partner Inbound Marketing Methodology

What Do SAP Consultancies Do?

Table of Contents

As a leading global technology company, SAP BW Consulting, Inc. delivers SAP solutions the help optimize business processes. Other SAP Consultancies focus on different aspects of the SAP consulting services market.

Help Achieve Successful Digital Transformation

Of all the latest trends you may hear, digital transformation is one of the toughest to define. However, we believe the best SAP consulting companies focus their efforts at digital innovation by having deep understanding of specific industry verticals and infusing every process with digital information.


Successful digital strategies rely on having a deep analytics capability that helps you to uncover the needs of your customers.


Digital Transformation

SAP Consulting Companies

SAP Consulting companies, at their core, deliver enterprise resource planning systems that digitally enable business processes by performing a SAP implementation. However, a SAP implementation can literally involve every business process in a company or only a few.

SAP Consulting Companies Drive an Organization to Change

Organizations are typically highly resistant to change. This is true of old as well as new businesses. In order to transform a business, SAP implementation consulting services include organizational change management as part of their SAP services.


Organizational Change Management

SAP Software Affects Business Operations

Business operations run on software, and in order to meet a client's business goals, a SAP project profoundly affects these business operations and business processes. SAP Solutions go well beyond core ERP functionality, which most SAP customers know as Finance and Controlling (FICO), Materials Management and Sales and Distribution (Logistics MM-SD) and Human Resources (HCM).

Business Operations

SAP Development

Most if not all SAP projects involve some degree of software development. Though SAP, out-of-the-box supports a huge range of business requirements, like all software products and technology solutions, there is usually some degree of custom software development. SAP business consulting expertise is required to define the solution for specific business requirements.

Expertise Used to Reduce and Manage Risk

One of the wonderful aspects of SAP software is how extensible it is. This is a double edged sword of damocles hanging over every project. On the one hand, almost every SAP customer, during the initial stages of any SAP implementation, will have made a commitment to 'best practices'. However, and even if the goal of the project is digital transformation, there will be many 'must have' and 'can't change' requirements uncovered during the design phase of the SAP implementation.


Risk Management

SAP Project Manager Wants a Low Risk Project

A project is an undertaking with an uncertain outcome. Professional SAP project managers take positive action to identify risks, and either mitigate, transfer or accept those risks. But if he says yes to non-essential SAP application development requests, his risks can quickly climb to unacceptable levels.

Proactive Management of Software Development Estimates

As a SAP project manager, with many 'Go-Lives' under my belt, I have learned that software development estimates should be taken with a grain of salt. In order to protect my project timeline, the fewer developments I approve, the more likely I am to get to 'live'. Development is, by its nature, variable.

Development Done Under Stress

SAP Consulting services that include development (and they all do), means setting up a SAP implementation environment from scratch, and reliably building and delivering software. The challenge, across industries, is to balance out development with the value to be achieved. A SAP partner will typically combine onsite and remote consulting services to deliver this type of solution.

SAP Consulting for SAP Partners

In addition to providing SAP Consulting to SAP Customers, SAP BW Consulting, Inc. provides sales and marketing services to other SAP Partners. As a Hubspot Inbound Marketing and Sales Agency, we have helped a variety of SAP partners define their core value proposition and build out lead generation and sales machines. That's why SAP consulting is so interesting - you have to stay ahead of both your competition and the SAP software solution offerings.

Help SAP Partners Develop an Inbound Strategy

With the advent of the cloud, and the roll-out of SAP HANA, in all its variations, growth opportunities have emerged across many industries, such as manufacturing, healthcare and aerospace & defense. It takes a pre-existing knowledge of SAP solutions and the SAP value selling methodology to help SAP Partners develop and communicate their Unique Selling Proposition or USP.


Inbound Marketing

Analytics Driven SAP Buyer Persona Driven Process

When it comes to developing an Inbound Strategy, we have found that information available in the clickstream is useful, but not nearly enough. Instead, we have found that when we combine the data that comes out of a website running on Hubspot, with the profound knowledge we have of SAP solutions and processes with the specialized expertise of partners, an successful strategy emerges.



What Do Our Ideal Clients Look Like?

SAP as both a solution and a business continues to be a highly attractive strategy. Technology driven SAP partners who are ready to invest in a growth strategy to reach out to us if they need more highly qualified leads and want to close more deals with less friction. Our SAP Partner specific Hubspot enabled Inbound Sales Methodology has proven to work over and over. But it does require you 'get started'.


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Lonnie Ayers

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

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