--- title: Marketing and Sales SLA Calculator|Service Level Agreement description: Use Marketing and Sales Service Level Agreement (SLA) Calculator to Determine the Number of Website Visits, Customers and Sales People you will Need. image: https://www.sapbwconsulting.com/hubfs/SLA%20Calculator/Service%20Level%20Agreement%20Calculator.png --- # Align Marketing & Sales: Calculate Your Perfect SLA in Minutes ## Bridge the Gap: Unite Your Marketing & Sales Teams Today ### FREE SLA Calculator: Build Data-Driven Goals in 5 Minutes - How to Calculate SLA A **Service Level Agreement** or [**SLA**](https://www.sapbwconsulting.com/marketing-and-sales-sla-calculator-service-level-agreement) between [Marketing and Sales](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-hubspot-prospects-and-linkedin-sales-strategy) is a critical element in [aligning the two organizations](https://www.sapbwconsulting.com/blog/inbound-marketing/13-lessons-learned-using-hubspots-workflow-lead-management-system) for optimal results.  What is an [SLA](https://www.sapbwconsulting.com/blog/inbound-marketing/free-online-sales-and-inbound-marketing-calculator-determine-website-traffic-and-sales-goals)? An SLA is a [Performance Contract](https://www.sapbwconsulting.com/blog/inbound-marketing/3-ways-to-implement-crm-marketing) between business units and/or a support unit. Measures for the [SLA](https://www.sapbwconsulting.com/blog/inbound-marketing/5-ways-to-improve-your-online-mobile-marketing) should be built directly from [your strategy](https://www.sapbwconsulting.com/blog/inbound-marketing/unique-techniques-to-increase-your-company-revenues), i.e., Balanced Scorecard or BSC. All parties can then understand the [strategic context](https://www.sapbwconsulting.com/blog/inbound-marketing/3-marketing-routes-to-reach-your-crm-goals) of their [performance objectives](https://www.sapbwconsulting.com/blog/inbound-marketing/13-proven-steps-to-optimize-inbound-marketing-forms-more-sales-leads) Support Units can be rewarded for [strategy contribution](https://www.sapbwconsulting.com/blog/inbound-marketing/top-20-effective-inbound-lead-generation-strategies)   An [SLA](https://www.sapbwconsulting.com/blog/inbound-marketing/5-ways-to-improve-your-online-mobile-marketing) between marketing and sales is [an agreement](https://www.sapbwconsulting.com/blog/inbound-marketing/11-super-secret-service-level-agreement-techniques) that defines the: - Number of [leads that Marketing (Marketing SLA) must Supply to the Sales](https://www.sapbwconsulting.com/how-to-combine-hubspots-prospects-tool-with-a-linkedin-sales-strategy) department ([Sales SLA](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-generate-b2b-leads-for-sap-partners-the-ultimate-guide)). - Number of leads that the Sales department will try to [convert into paying customers](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-correctly-calculate-conversion-rate-3-easy-formulas-to-use) ![Service Level Agreement Calculator](https://www.sapbwconsulting.com/hs-fs/hubfs/SLA%20Calculator/Service%20Level%20Agreement%20Calculator.jpg?width=477&height=239&name=Service%20Level%20Agreement%20Calculator.jpg) ###### [SLA Calculator Output](https://www.sapbwconsulting.com/blog/inbound-marketing/the-guaranteed-easiest-way-to-calculate-sla) - Chart 1 of 4 - Simple 2-Step Process: How We Calculate Your SLA Using just 2 inputs, the **Shared Revenue [Goal](https://www.sapbwconsulting.com/blog/inbound-marketing/13-proven-steps-to-optimize-inbound-marketing-forms-more-sales-leads)** and your **Average Order Value**, the system will calculate both the [number of leads that marketing must supply](https://www.sapbwconsulting.com/blog/inbound-marketing/13-lessons-learned-using-hubspots-workflow-lead-management-system) to sales and the number of [**Marketing Qualified Leads**](https://www.sapbwconsulting.com/blog/inbound-marketing/3-ways-to-implement-crm-marketing) that Sales will commit to work every week. Quick Guide: What These Terms Mean **Shared Revenue Goal:**  This is the target revenue the company hopes to achieve during the year.  It is called shared because it is 'agreed to' between marketing and sales. **Average Deal Size:**  This is simply the average [value](https://www.sapbwconsulting.com/blog/inbound-marketing/can-you-compute-the-value-of-a-lead-calculator) of all your deals.  Larger Average Deal Sizes will typically result in fewer leads being required, whereas smaller deal sizes will require a much higher number of website visits and leads. **Prospects/Visitors:**  This is the number of website visitors you will need to attract. **Leads:**  This is how many of the website visitors will need to convert on your website by completing a form in exchange for some piece of valuable information. **MQLs (Marketing Qualified Leads):**  MQL is a classification of a lead by marketing, based on [certain characteristics](https://www.sapbwconsulting.com/blog/inbound-marketing/predicting-how-lead-generating-websites-will-change-in-2022) of the lead, such as Industry/Job Role/Demographic Information and other behavioral or observable characteristics.  Our calculator uses the MQL to SQL [conversion rate](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-correctly-calculate-conversion-rate-3-easy-formulas-to-use) to determine how [MQLs](https://www.sapbwconsulting.com/blog/inbound-marketing/the-guaranteed-easiest-way-to-calculate-sla) must be passed to Sales as SQL qualified leads. It also takes into consideration the value of a lead at each stage of the funnel. **SQLs (Sales Qualified Leads):** An SQL is a lead that Sales believes deserves further follow-up by [sales](https://www.sapbwconsulting.com/blog/inbound-marketing/unique-techniques-to-increase-your-company-revenues) as they fit the criteria they have established that indicates a high probability of sales success. **Opportunities:** Each SQL may have one or more Opportunities.  Opportunities are what Sales believes can be sold into the account.   **[SQL to Customer Conversion Rate](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-correctly-calculate-conversion-rate-3-easy-formulas-to-use): **Our [lead conversion rate calculator](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-correctly-calculate-conversion-rate-3-easy-formulas-to-use), working as a close rate calculator, now tells you how many customers will need to be produced. **Customer:**  This is someone who has bought a product or service from your company.  Identifying a customer can be surprisingly difficult, whether in the consumer (B2C) or business (B2B) space.           ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context": "https://schema.org", "@graph": [ /* ---------- WebPage ---------- */ { "@type": "WebPage", "@id": "https://www.sapbwconsulting.com/marketing-and-sales-sla-calculator-service-level-agreement", "url": "https://www.sapbwconsulting.com/marketing-and-sales-sla-calculator-service-level-agreement", "name": "Marketing & Sales SLA Calculator (Service Level Agreement)", "headline": "Use the Marketing & Sales SLA Calculator to set visit, lead, MQL, SQL, and revenue targets", "description": "Free interactive calculator to model your Marketing–Sales Service Level Agreement (SLA): set revenue goals and compute required traffic, leads, 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