Do your customers research your product or service before they buy from you?
The answer is yes, they do, and they share that research with their friends.
On the internet, your content is your business! But what is content and why is it so important? Why do you need help developing it?
Content Comes in Many Varieties and Can Be Used on a Variety of Platforms
What is Content Development?
Content development covers a wide variety of items, including but not limited to:
- White Papers
- Tip Sheets
- Product Selectors
These are the most obvious marketing content types, but it also includes E-Mails, Web-Pages, Webinars, Presentations, On-Stage Speaking Engagements, and many more.
As you can see, creating useful, valuable content is one of the most labor intensive tasks of any internet Inbound Marketing effort. As content development consultants, we have developed a number of content marketing templates and approaches that we leverage with our customers to get over the 'Content Development' hump.
In addition, our HubSpot-partnered e-book, "How to Create Killer Marketing Content", will direct any marketer in the creative and strategic path to content creation with invaluable advice and tips! Click below to download our e-book and get the inspiration you need to get your content to come alive and knock 'em dead.
Need Content Development Support?
Please use the form to request help. As highly experienced content development consultants, we have developed every type of content you're liable to need, and achieve incredible conversion rates, especially with our online calculators. Our focused content development methodology helps you focus on uncovering what your clients are actually interested in, versus what you thought they were interested in. Shouldn't you be using our methodology?
Frequently Asked Questions (FAQ)
What Types of Content Do I Need?
It depends on which part of the market funnel you're working on. But your focus needs to be on helpful, educational content that is also entertaining and useful.
What Do We Mean By Marketing Funnel?
Traditionally, there are three levels to a marketing funnels, called Top-of-the-Funnel, Middle-of-the-Funnel and Bottom-of-the-funnel, TOFU, MOFU, BOFU.
How Long Does Content Production Take?
There is no absolute standard, but a good rule of thumb for a comprehensive eBook for TOFU usage, approximately 20 pages long, should take around three weeks to produce. A complex online product selector can take much longer and require much more investment. For simple calculators, including initial conception and excel development, to final delivery, can take 2 or more months.
Are There Tools Available To Help Produce Calculators and Online Quizzes?
Yes, there are various tools available to develop calculators, but few if any to develop calculators using standard Hubspot functionality. There are also several tools available to develop quizzes, surveys, games, and highly interactive online content. We will help you select from the appropriate toolset and as well, we can develop them ourselves.
Does My Industry Actually Need Marketing Content?
Many businesses have not traditionally used 'marketing content', and don't have much on-hand content available. But even the most obscure type of business has to answer questions about their product or service from customers. We've worked with Fortune 1000 customers who deal with very complex products, and we've worked with simple industries, like firewood providers. All of their customers had questions.
Why Do You Lean Toward Online Calculators and Other Web Based Tools
Because based on numerous customer engagements, we've seen that providing customers online tools is one of the most productive ways to generate leads. Most everybody needs to calculate something most of the time, often times without even realizing it. We are experts at uncovering those calculations.
How Much Does Content Cost?
Unfortunately, other than written blogs and a few other basic types of content, much of the cost has to be determined for each individual piece. There are writing services that do a good job and have published prices. However, in order for ANY content production service to deliver content, you still have to provide them with a vast amount of information about your particular requirement. This part of their production process can easily double the amount of time and cost of producing a blog, ebook or video script.
How Do I Get You To Help Me With My Content Production Needs
Please fill out the form on the right and we'll get started. We'll provide you with handy guide for developing marketing content just for asking. And you'll get an opportunity to book a meeting with one of our experts to see what sort of marketing content will work best for you.