Develop a Content Strategy That Drives Revenue — Not Just Traffic 

Most marketing teams struggle to keep up with the demand for fresh content — let alone content that actually converts.  
At SAP BW Consulting, we help you develop a *documented, data-driven inbound content strategy* that aligns with your buyer personas, your sales funnel, and your growth goals.

What Is an Inbound Content Strategy?

Inbound marketing content creation isn’t about churning out blog posts.

 
It’s about building a structured ecosystem of content — pillar pages, supporting blogs, and premium assets — all working together to attract, engage, and convert your ideal buyers.  

Our process follows HubSpot’s proven Content Cluster Model, ensuring every piece of content links back to a core topic and supports your SEO authority.

Why Most Marketing Teams Struggle With Content  

Even experienced marketing departments often hit the same roadblocks:  

• No documented content strategy or editorial calendar.  
• Blogs created in isolation (no funnel alignment.
• No process for repurposing or updating old conten. 
• Weak persona targeting or inconsistent tone.
• Little to no tracking of content performance.  

After auditing more than 100 HubSpot portals, we found that **most teams only utilize about 30% of their published content** in campaigns — leaving enormous ROI potential on the table. 

How We Help You Create Valuable Content  

Our team of HubSpot-Certified Inbound Strategists follows a 5-Step Inbound Content Development Process to ensure every piece of content delivers measurable value:  

Step 1: Audit & Research  
We assess your current content library, analytics, and SEO opportunities to uncover what’s working — and what’s missing.  

Step 2: Persona & Journey Mapping 
We define your buyer personas and map their journey from awareness to decision, aligning each content type with their information needs.  
Step 3: Content Architecture 
We design a strategic content cluster framework — including pillar pages, supporting blogs, and downloadable assets — ensuring SEO consistency and logical linking.  

Step 4: Creation & Distribution
We produce optimized blogs, case studies, videos, and social content, then distribute them across the right channels for maximum reach.  

Step 5: Optimization & Reporting 
Using HubSpot, Google Search Console, and analytics dashboards, we measure engagement, conversions, and ROI — then refine your strategy continuously.  

Content Types We Develop

Each content type serves a distinct purpose in your buyer’s journey:

Real-World Results

✅  A B2B SaaS company tripled inbound leads within 90 days after implementing a pillar-based content strategy.  
✅  A manufacturing client cut their cost per lead by 45% using repurposed UGC videos.  
✅  A professional-services firm increased organic traffic 200% by aligning blogs with buyer personas.  

Let’s Build Your Content Engine

Stop guessing what to publish.  

Start creating valuable inbound content that consistently attracts, nurtures, and converts your best-fit customers.

Frequently Asked Questions (FAQ)

What Types of Content Do I Need?

It depends on which part of the market funnel you're working on. But your focus needs to be on helpful, educational content that is also entertaining and useful.

What Do We Mean By Marketing Funnel?

Traditionally, there are three levels to a marketing funnels, called Top-of-the-Funnel, Middle-of-the-Funnel and Bottom-of-the-funnel, TOFU, MOFU, BOFU.

How Long Does Content Production Take?

There is no absolute standard, but a good rule of thumb for a comprehensive eBook for TOFU usage, approximately 20 pages long, should take around three weeks to produce.  A complex online product selector can take much longer and require much more investment.  For simple calculators, including initial conception and excel development, to final delivery, can take 2 or more months. 

Are There Tools Available To Help Produce Calculators and Online Quizzes?

Yes, there are various tools available to develop calculators, but few if any to develop calculators using standard Hubspot functionality.  There are also several tools available to develop quizzes, surveys, games, and highly interactive online content.  We will help you select from the appropriate toolset and as well, we can develop them ourselves.

Does My Industry Actually Need Marketing Content?

Many businesses have not traditionally used 'marketing content', and don't have much on-hand content available.  But even the most obscure type of business has to answer questions about their product or service from customers.  We've worked with Fortune 1000 customers who deal with very complex products, and we've worked with simple industries, like firewood providers.  All of their customers had questions.

Why Do You Lean Toward Online Calculators and Other Web Based Tools

Because based on numerous customer engagements, we've seen that providing customers online tools is one of the most productive ways to generate leads.  Most everybody needs to calculate something most of the time, often times without even realizing it.  We are experts at uncovering those calculations.

How Much Does Content Cost?

Unfortunately, other than written blogs and a few other basic types of content, much of the cost has to be determined for each individual piece.  There are writing services that do a good job and have published prices.  However, in order for ANY content production service to deliver content, you still have to provide them with a vast amount of information about your particular requirement.  This part of their production process can easily double the amount of time and cost of producing a blog, ebook or video script.

How Do I Get You To Help Me With My Content Production Needs

Please fill out the form on the right and we'll get started.  We'll provide you with handy guide for developing marketing content just for asking.  And you'll get an opportunity to book a meeting with one of our experts to see what sort of marketing content will work best for you.