---
title: Landing Page Development|Conversion Pages|Lead Capture|Lead Generation
description: Discover how landing page development is used to develop high quality leads and feed them to your lead nurturing pages and deliver sales-ready leads
---

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# learn Landing page development

## Use [Landing Pages](https://www.sapbwconsulting.com/lead-generation-iq-quiz) for Specific Offers

Though similar to a webpage, a [landing page](https://www.sapbwconsulting.com/inbound-marketing-services) is very unique.  You use them to:

- Provide [**specific offers**](https://www.sapbwconsulting.com/blog/inbound-marketing/predicting-how-lead-generating-websites-will-change-in-2022)
- Capture **data**
- [**Qualify Leads**](https://www.sapbwconsulting.com/blog/inbound-marketing/how-do-sap-partner-websites-rank-benchmark-report)
- **Position** other content.

In short, they're a key component of providing your [valuable content](https://www.sapbwconsulting.com/blog/inbound-marketing/can-you-compute-the-value-of-a-lead-calculator-1) to interested prospects.

![Landing Pages are a Key Tool](https://www.sapbwconsulting.com/hs-fs/file-217587480-png/images/figure_with_keys_400_clr_4451.png?width=150&height=200&name=figure_with_keys_400_clr_4451.png)Your expertise is [a key resource](https://www.sapbwconsulting.com/blog/inbound-marketing/can-you-compute-the-value-of-a-lead-calculator) and your prospects want to read about it, experience it and use it.  Let us show you how to build targeted, high value [landing pages](https://www.sapbwconsulting.com/blog/inbound-marketing/the-ultimate-guide-to-sales-funnel-design-and-optimization).

 

## Landing Page Consulting

As providers of [Sales Funnel Consulting](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-to-unclog-your-sales-funnel), we do a lot of landing page consulting.  We help you design landing pages that have been [conversion rate optimized (CRO)](https://www.sapbwconsulting.com/conversion-rate-profit-improvement-calculator-cro) using a combination of past experience, creativity and ideation, and statistical methods.  

 

## Inbound Marketing Landing Pages

 

While many types of landing pages exist for many purposes, Inbound Marketing driven landing pages rely on having valuable content.  The highest performing landing page [benchmarks](https://www.sapbwconsulting.com/sap-partner-website-ranking-inbound-marketing-benchmark-report) are in the neighborhood of 30 to 50%, though we have achieved 88% [conversion rates](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-correctly-calculate-conversion-rate-3-easy-formulas-to-use) after months of continuous A/B testing.  

## [Lead Capture](https://www.sapbwconsulting.com/lead-generation) is the Landing Page's Purpose

 

Landing pages function to [capture leads](https://www.sapbwconsulting.com/blog/inbound-marketing/13-lessons-learned-using-hubspots-workflow-lead-management-system), normally by use of a form, which a visitors completes in exchange for a valuable piece of content or a service, such as a calculation or product selector. 

 

## Interactive Content as an Inbound Landing Page Strategy 

Today's website visitor is looking to accomplish or [learn something specific](https://www.sapbwconsulting.com/blog/inbound-marketing/top-20-effective-inbound-lead-generation-strategies).  They can be [overwhelmed](https://www.sapbwconsulting.com/blog/inbound-marketing/10-ways-profound-knowledge-can-improve-building-landing-pages) with the amount of content available.  That's why the 'next level' of landing page lead capture is interactive content.  This requires a combination of technical tools and a deep understanding of what your user is looking to do.

## Want to Learn More About Optimizing Your Landing Pages?

 

Then you will want to get our eBook on Landing Page Optimization by clicking the button. 

 

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