Do You Know How to Turn Your Website Into a Lead Generation Machine

Every business depends on leads.  Without leads, there are no sales.  Without sales, you have no business.  But, with thousands of people out there telling you how to generate leads, it can be confusing at best, and expensive at worst.

Digital Marketing - Are You Ready to Generate Leads

We've been in the Inbound Marketing business for almost 15 years and counting.  We're experts with the Hubspot Inbound Marketing Platform and have worked with a variety of marketing and sales teams and businesses large and small to help them generate leads.

Advanced Lead Generation Strategies Required

What we have found is that if you clear away the fluff, there are really just 10 questions you need to ask yourself to determine whether you're positioned to generate leads and beat your competition.  

Lead Generation Analytics - Critical Cog in the Wheel

While the Lead Gen IQ Scorecard covers 10 critical areas, and takes only a couple of minutes to complete, I wanted to point out that having a rock solid analytics solution in place is critical.  Google Analytics helps, but is not the right solution.  We firmly believe that Hubspot provides the robust analytics platform you need to be a successful Inbound Marketer.

Value of a Lead

Many of our clients have no idea what the value of a lead is to them, nor how to figure out that number.  We've built another calculator you can use to zero in on that number, and with it, you can begin to address one of the other major shortfalls we run across - insufficient budget to meet your target marketing goals.

Lead Scoring

Every sales team we work with, without exception, is focused on making their number.  Their number one complaint is usually that the lead quality is no good.  That's why lead scoring is such a critical topic.  It's also why an ongoing lead qualification program is a must if your lead generation strategies are to be appreciated by the team.

Social Media Marketing

Many Inbound Marketing Campaigns and Outbound Marketing Campaigns incorporate social media marketing.  Lead generation software, such as Hubspot or Salesforce, allows you track each social media channel's lead generation results, all the way through your sales funnel.  If your marketing automation software does not allow you to do this, your Inbound Marketing efforts are unlikely to work well. 

Paid Ads

Paid advertising, such as Google Ads Pay-per-Click (PPC) are part of most Marketing and Sales Teams approach to generating both B2B Leads and B2C leads.  Paid ads are one of the most effective ways to build brand awareness through re-marketing campaigns.

Integrated Inbound Marketing Campaign

Inbound marketing campaigns can be very complex.  Fortunately, with today's marketing automation platforms, such as the Hubspot Marketing Hub, it is easy to ensure your content, your landing pages, your blogs, your Calls-to-Actions (CTAs) and all of your social media posts are all tracked within a single campaign.  When you also run Sales via the Hubspot CRM, when you close deals, you can attribute the exact amounts earned to each campaign.  This information is invaluable to using Google's AI driven, value-based PPC campaigns.

Which Lead Generation Strategy Works Best?

Lead gen works best if you create an omni-channel lead generation strategy that targets the right target audience with the right messaging. It allows customers to engage with your company in ways that work for them.  But you will need to have, master and use the right lead generation tools if you are reach lead ninja status.  Sales and marketing teams rely on having the right lead generation tactics and sales closing tools at their disposal in today's fast paced, digital marketing landscape.

Perfected Offer

Product Qualified Lead vs Service Qualified Lead

From Lead Generation Strategy to Lead Generation Process

The lead generation process typically means generating marketing qualified leads (by getting somebody to complete a lead form) which consistently turn into sales qualified leads which requires translating your overall marketing strategy into a series of lead generation campaigns.  Every lead generation campaign needs to contribute to the generation of high quality leads.

Search Engine Optimization

When your objective is online lead generation, Search Engine Optimization (SEO) plays a key role in getting your potential customers to to view your content marketing efforts.  While SEO can sometimes seem like a 'dark art', if you want to fill sales pipeline with prospects who are interested in your product or service, your site will have to thoroughly SEO'd. 

SEO is Just the Beginning of Your Lead Generation Process

Search engines along with social media platforms all have their requirements which you must follow if you hope to generate organic leads and keep your sales teams happy.  But getting someone to click on one your pages is just the first step to generating leads.  Marketing teams have to have first planned out careful content strategy and created high-converting landing pages with forms to capture the lead information in exchange for the content offer.

Your Best Lead Generation Tool

You might think a Hubspot Marketing and Sales Agency would tell you that the Hubspot Marketing and Sales Hubs are the best lead generation software and lead management tools available.  While they are definitely helpful, your brain is your best tool.  Neither Hubspot nor Salesforce nor SAP have any idea what you sell, nor can they interpret what your Google Analytics is telling you.  Only you can do that.  That's what makes you a lead gen genius.  So take our Lead Gen IQ Quiz and find out where you score.