--- title: Blogging|Story Telling|Thought Leadership|Positioning description: Let us blog for you to generate high quality inbound traffic which converts into Leads. We specialize in SAP blogs covering BW, BASIS, HANA, CRM, EH&S, FICO, TM, APO, Project Management, PLM, EAM, HR and Netweaver. image: https://www.sapbwconsulting.com/hubfs/AI-Generated%20Media/Images/In%20a%20cozy%20modern%20workspace%20bathed%20in%20natural%20light%20a%20sleek%20wooden%20desk%20takes%20center%20stage%20adorned%20with%20a%20laptop%20showcasing%20a%20vibrant%20blog%20interface%20Su-1.png --- ## Is Your Blog Driving Engagement? ### Take Our Inbound Marketing Assessment to Find Out [![Get a FREE Inbound Marketing Assessment](https://no-cache.hubspot.com/cta/default/118735/21ff712b-5125-4476-b159-3c95d417f692.png)](http://cta-redirect.hubspot.com/cta/redirect/118735/21ff712b-5125-4476-b159-3c95d417f692) ## Blog to Tell Your Story Did you know [blogging](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-hubspots-ai-tool-for-blog-writing) is one of the most effective ways to build traffic to your website?  Or that the search engines, such as Google and Bing, track just how often you blog as well as numerous qualitative aspects of your blog?  Blogging is how you tell your story.  Our [SAP BW](https://www.sapbwconsulting.com/understanding-sap-bw-in-5-minutes) focused blog is how we tell ours.  It gets read about [6,000 times a month](https://www.sapbwconsulting.com/blog/inbound-marketing/15-inspirational-ways-to-stimulate-your-blogging-routine)!  Let us blog for you to generate high quality inbound traffic which converts into [Leads](https://www.sapbwconsulting.com/blog/inbound-marketing/10-tips-for-airline-s-to-leverage-inbound-marketing). We specialize in SAP blogs covering BW, BASIS, HANA, CRM, EH&S, [FICO](https://www.sapbwconsulting.com/sap-fico-consulting), TM, APO, Project Management, PLM, EAM, HR and Netweaver. ## What is Story Telling? Story telling is [as old as](https://www.sapbwconsulting.com/blog/inbound-marketing/our-top-ten-sap-and-marketing-blogs-for-spring) language.  Yet, to tell a good story requires a lot of work and to get good at it, you have to do it, a lot.  How much is a lot?  Well, a good rule of thumb is that you need at least **200 blogs** about your product or service to hit **'critical mass'**.  It's doable, but do you have time?  We can help. Our team of bloggers blog all the time.  We follow a highly engineered process to tell our story, which is both repeatable and scalable profitable.  ![Blogging is a Team Effort](https://www.sapbwconsulting.com/hs-fs/file-221240520-png/images/figures_laying_with_laptop_400_clr_9036.png)**Successful Blogging is a Team Effort**   Let us [help you get started](https://www.sapbwconsulting.com/blog/inbound-marketing/inbound-marketing-traffic-and-leads-required-calculator).  We can either do it all for you or show you how to do it step-by-step on your own using proven tools and techniques. [Take a look](https://www.sapbwconsulting.com/blog/inbound-marketing/predicting-how-lead-generating-websites-will-change-in-2022) at our Hubspot partnered eBook "How To Grow and Scale a Business Blog". This valuable resource will help you refocus your business blog to be the supreme marketing tool for [ever-growing leads](https://www.sapbwconsulting.com/blog/inbound-marketing/13-lessons-learned-using-hubspots-workflow-lead-management-system).   [![Business Blog, Inbound Marketing](https://no-cache.hubspot.com/cta/default/118735/d6058e54-781b-4f11-8a0f-19f5ceec1d25.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/d6058e54-781b-4f11-8a0f-19f5ceec1d25)   This eBook will show you how to not only rethink your business blog but also how to reimagine fantastic content that will get you customers you want.  ### Let Us Blog For You ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context": "https://schema.org", "@graph": [ /* 1) WebSite */ { "@type": "WebSite", "@id": "https://www.sapbwconsulting.com#website", "url": "https://www.sapbwconsulting.com", "name": "SAP BW Consulting, Inc.", "publisher": { "@id": "https://www.sapbwconsulting.com#organization" }, "hasPart": [ { "@id": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging#webpage" } ] }, /* 2) Organization */ { "@type": "Organization", "@id": "https://www.sapbwconsulting.com#organization", "name": "SAP BW Consulting, Inc.", "url": "https://www.sapbwconsulting.com", "logo": { "@id": "https://www.sapbwconsulting.com#logo" }, "sameAs": [ "https://www.linkedin.com/company/543163/", "https://www.youtube.com/user/SAPBWConsulting/", "https://twitter.com/Lonniea39", "https://www.facebook.com/SAPBWConsulting" ] }, /* 3) ImageObject (site logo) */ { "@type": "ImageObject", "@id": "https://www.sapbwconsulting.com#logo", "url": "https://www.sapbwconsulting.com/hs-fs/hubfs/sapbw-consulting.png?width=2847&name=sapbw-consulting.png", "caption": "SAP BW Consulting, Inc. logo" }, /* 4) Person */ { "@type": "Person", "@id": "https://www.sapbwconsulting.com/about-lonnie-ayers#person", "name": "Lonnie D. Ayers, PMP", "url": "https://www.sapbwconsulting.com/about-lonnie-ayers", "worksFor": { "@id": "https://www.sapbwconsulting.com#organization" }, "sameAs": [ "https://www.linkedin.com/in/lonnieayers", "https://twitter.com/Lonniea39" ] }, /* 5) WebPage */ { "@type": "WebPage", "@id": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging#webpage", "url": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging", "name": "Blogging Services", "headline": "Inbound Marketing Blogging Services", "description": "Blog strategy and production to drive qualified traffic, leads, and authority—built around SEO, topic clusters, and conversion-focused publishing.", "inLanguage": "en", "isPartOf": { "@id": "https://www.sapbwconsulting.com#website" }, "publisher": { "@id": "https://www.sapbwconsulting.com#organization" }, "author": { "@id": "https://www.sapbwconsulting.com/about-lonnie-ayers#person" }, "breadcrumb": { "@id": 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"name": "Blogging", "item": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging" } ] }, /* 7) Service */ { "@type": "Service", "@id": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging#service", "name": "Inbound Marketing Blogging Services", "description": "Strategy-led blogging that improves organic visibility, produces sales-ready leads, and supports topic clusters and conversion paths.", "serviceType": "Blogging (Inbound Marketing)", "provider": { "@id": "https://www.sapbwconsulting.com#organization" }, "areaServed": { "@type": "Place", "name": "Worldwide" }, "audience": { "@type": "Audience", "audienceType": "B2B companies and professional service firms" }, "mainEntityOfPage": { "@id": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging#webpage" }, "potentialAction": { "@type": "ViewAction", "name": "How To Grow and Scale a Business Blog", "target": { "@type": "EntryPoint", "urlTemplate": 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"name": "Conversion paths: CTAs, offers, and landing pages" }, { "@type": "ListItem", "position": 6, "name": "Performance tracking and iterative optimization" } ] }, /* 9) HowTo */ { "@type": "HowTo", "@id": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging#howto", "name": "How We Build a High-Performance Business Blog", "description": "A practical process for planning, producing, and improving a blog that drives measurable growth.", "inLanguage": "en", "totalTime": "P30D", "mainEntityOfPage": { "@id": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging#webpage" }, "step": [ { "@type": "HowToStep", "position": 1, "name": "Define goals and audience", "text": "Clarify ICP, funnel goals, and conversion events." }, { "@type": "HowToStep", "position": 2, "name": "Build topic clusters", "text": "Map pillar pages and supporting posts to keywords and intent." }, { "@type": "HowToStep", "position": 3, "name": "Produce and optimize content", "text": "Write to E-E-A-T standards, optimize on-page SEO, and publish consistently." }, { "@type": "HowToStep", "position": 4, "name": "Convert and measure", "text": "Add CTAs/offers, track performance, and iterate based on data." } ] }, /* 10) FAQPage */ { "@type": "FAQPage", "@id": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging#faqpage", "inLanguage": "en", "mainEntityOfPage": { "@id": "https://www.sapbwconsulting.com/inbound-marketing-services/blogging#webpage" }, "mainEntity": [ { "@type": "Question", "name": "How many blog posts should we publish per month?", "acceptedAnswer": { "@type": "Answer", "text": "It depends on your goals and competitiveness, but consistency matters. Many B2B teams start with 4–8 posts per month and increase as they validate ROI." } }, { "@type": "Question", "name": "Do you provide the strategy and the writing?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We can create the strategy (keywords, clusters, editorial plan) and also manage content production, optimization, and publishing workflow." } }, { "@type": "Question", "name": "How do you measure blogging ROI?", "acceptedAnswer": { "@type": "Answer", "text": "We track leading indicators (rankings, traffic, engagement) and business outcomes (leads, MQLs, opportunities, and revenue attribution)." } } ] } ] } ```