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Lead Nurturing Can Lead To Much Higher Revenues
Use Focused Lead Nurturing Campaigns
Did you know that 96% of your site visitors are not ready to buy on their first visit to your website? That is not nearly as important to know as it is to know how to get them to revisit your website with engaging content until they are ready to buy!
You Must Appeal to both the Head and the Heart
What are the primary requirements for designing an effective inbound marketing lead nurturing campaign?
It consist of:
- Design of and alignment of your sales process to your content offerings as a structured lead management workflow
- Integrated e-mail and landing page design
- Implementing integrated Lead Nurturing Workflows based on segmented Lead List.
- Strategic use of your Long-Tail Keywords
These are all possible using integrated lead nurturing campaigns. You can learn how to implement these in our FREE ebook dedicated to email lead nurturing marketing optimization.
Click the button to download your FREE copy of "The Complete Guide To Optimizing Email Marketing For Conversions" to get your lead nurturing and email marketing goals in check.
Do You Know Your E-Mail List Quality?
Your E-Mail List is Never Steady
Did you know that the typical e-mail subscriber list declines by 25% - 40% every year? That is why you must continually develop valuable content. It helps to keep your subscribers engaged and also helps you replenish your subscriber list.
Some Powerful Lead Nurturing Statistics
90% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa)
46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Forrester Research)
Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)