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Inbound Wisdom, Outbound Blog - SAP BW / Hana Consulting's Inbound Marketing Blog

How To Estimate Google Adwords Performance [Calculator]

Posted by Lonnie Ayers on Sun, Sep, 15, 2019 @ 01:51 PM

Before you start spending money on a Google Adwords Campaign, it's always a good idea to work out some projections as to how your campaign is expected to perform.

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Tags: Google Adwords, Calculator

How To Calculate Inbound Marketing Traffic and Leads Required[Calculator]

Posted by Lonnie Ayers on Mon, Apr, 08, 2019 @ 10:44 AM

Do you run a successful business? Do you know how to predict success? Do you know what success looks like? Unless you're running a charity (and, of course, they have revenue goals as well), success is going to be measured in revenue achieved.

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Tags: Lead Generation, Sales Funnel, Website Visits Required Calculator

How to Develop Your Inbound Marketing Strategy [Assessment Tool]

Posted by Lonnie Ayers on Wed, Mar, 27, 2019 @ 05:59 PM

First, Assess Your Current Situation


If you're responsible for generating leads and sales for your organization, you know it is tough out there. The problem is that people are inundated with advertising to the point where they are simply tuning out most advertising.

At the same time, their buying habits have changed. Now they are looking for the perfect experience from their first encounter with a product or service all the way through the entire 'ownership' lifecycle. Whether they are B2C or B2B buyers, they expect a consumer grade experience. They are, of course, researching everything on the web long before you ever hear from them.

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Tags: inbound marketing methodology, Sales Funnel, Inbound Marketing and Sales Assessment

Are You Ready to Think & Grow Rich (Mindmap)

Posted by Lonnie Ayers on Wed, Nov, 07, 2018 @ 12:29 PM

Have you ever had someone tell you that in order to succeed, you need a definite goal in mind? Have you ever wondered where that advice originated? Is it really a law of success you must follow?  You may have heard about a book called "Think & Grow Rich", by Napoleon Hill, originally released in 1937, which, for the historically challenged, was about mid-way through the Great Depression.

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Tags: inbound marketing methodology, Think & Grow Rich

What's Your E-Mail Marketing Strategy?[Tutorial]

Posted by Lonnie Ayers on Fri, Aug, 24, 2018 @ 05:34 AM

Does this describe you: You have 3 different inboxes and every morning, they're full and you just select them all and delete them all? I bet it comes close to describing your email workflow. It does mine.

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Tags: marketing strategy, customer segmentation, E-Mail Marketing Strategy

How to Nail SAP Partnership Management

Posted by Lonnie Ayers on Wed, Jul, 11, 2018 @ 06:56 AM

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How I Learned to Sell Like a Lion King

Posted by Lonnie Ayers on Mon, Mar, 26, 2018 @ 06:20 PM


Just completed an 8 week sales training course provided by Hubspot to partners. First off, Kudos to David Weinhaus for conducting it - Always great to learn from the best!

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Tags: Sales Processes, Hubspot CRM

Learn How To Use Facebook Ads in Under 5 Minutes [Mindmap]

Posted by Lonnie Ayers on Tue, Nov, 28, 2017 @ 02:21 PM

Do You Know How Many Different Facebook Ad Types There Are?

Spoiler Alert-11. That's right, there are 11 different Facebook ad types available as I write this.

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Tags: MindMap, Facebook Ads

How Can You Compute the Value of a Lead [Calculator]

Posted by Lonnie Ayers on Thu, Aug, 10, 2017 @ 10:38 AM

Do You Know Why Lead Generation is So Important [Calculator]

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Tags: Lead Generation, Value Engineering

How to Organize & Automate your job hunt with our CRM system.

Posted by Doug Ayers on Thu, Jun, 22, 2017 @ 12:01 AM



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Tags: CRM, Job Tracking, Recruiter Tracking, scrum master

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