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Inbound Wisdom, Outbound Blog - SAP BW / Hana Consulting's Inbound Marketing Blog

Learn How To Use Facebook Ads in Under 5 Minutes [Mindmap]

Posted by Lonnie Ayers on Tue, Nov, 28, 2017 @ 02:21 PM

Do You Know How Many Different Facebook Ad Types There Are?

Spoiler Alert-11. That's right, there are 11 different Facebook ad types available as I write this.

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Tags: MindMap, Facebook Ads

How Can You Compute the Value of a Lead [Calculator]

Posted by Lonnie Ayers on Thu, Aug, 10, 2017 @ 10:38 AM

Do You Know Why Lead Generation is So Important

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Tags: Lead Generation, Value Engineering

How to Organize & Automate your job hunt with our CRM system.

Posted by Doug Ayers on Thu, Jun, 22, 2017 @ 12:01 AM



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Tags: CRM, Job Tracking, Recruiter Tracking, scrum master

How To Get Your Sales Roar On

Posted by Lonnie Ayers on Mon, Jun, 05, 2017 @ 10:09 AM

Just completed an 8 week program with master sales trainer Dan Tyre, who helped me get my sales roar on.

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Tags: Sales Processes, CRM, Sales Funnel

Learn to Unclog Your Sales Funnel

Posted by Lonnie Ayers on Fri, May, 26, 2017 @ 07:42 AM

Does your company frequently suffer from clogged sales funnel syndrome (CSFS) – congratulations, you at least have a sales funnel defined!

For many companies, even very large companies, a fully defined and functioning sales funnel remains elusive, yet is a critical element in successfully implementing an Inbound Marketing and Sales system, especially those wishing to implement a new sales paradigm based on integrated sales and marketing platforms, such as the Hubspot Marketing and Sales platform.


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Tags: Sales Processes, CRM, Hubspot CRM, Sales Funnel

Understanding a 360 Degree View of Your Customer [eBook]

Posted by Lonnie Ayers on Tue, Nov, 08, 2016 @ 04:40 PM

Your Customers Are Interacting With You On Multitudes of Channels

How do you define your 'own' version of having a 360 degree view of your customers? Surprisingly, there is no one generally accepted view of what a 360 view even is.

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Tags: CRM, Hubspot CRM

Beginner’s Guide to CRM [eBook]

Posted by Lonnie Ayers on Mon, Aug, 01, 2016 @ 02:37 PM

Drive Sales & Marketing Results for Your Business

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Tags: Sales Processes, CRM, Hubspot CRM

Free Online Calculator - How to Set Inbound Marketing and Sales Goals

Posted by Lonnie Ayers on Tue, Jan, 19, 2016 @ 08:30 AM

How to Achieve Sales and Marketing Alignment

We have developed a unique and free online marketing calculator which you can use to quickly set numerical Inbound Marketing and Sales team goals.

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Tags: Inbound Marketing Calculator

5 Surprising Reasons Enterprises Don’t Use An ERP

Posted by Lonnie Ayers on Tue, May, 05, 2015 @ 04:00 PM

In a recent report  “Software Advice BuyerView: ERP Software Report Insight into today’s software buyer” written by Software Advice, a firm that connects ERP software buyers with vendors, it was revealed that 2/3rds of all enterprises still do not use an ERP system!

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Tags: ERP, Software Selection

10 Shortcuts for Working Your Leads in Record Time

Posted by Lonnie Ayers on Sat, Apr, 04, 2015 @ 01:31 PM

Setting Yourself Up For Success

Have you struggled to define your ‘buyers journey’?  You already know that today’s Buyer, whether Business-to-Business (B2B) or Business-to-Consumer (B2C), is hyper connected, actively researches the product or service prior to contacting any salesperson, and is estimated to have completed well over half of her buyer’s journey before first engaging with a company. This makes it very difficult to model your marketing and sales funnel, especially if you sell a multitude of products and services, each of which will have a distinct set of sales process steps.

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Tags: Sales Processes, Lead Generation, CRM

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