A Hubspot Consultant with over a decade of experience

A Certified Hubspot Consultant with over 14 years of Hubspot Hands-On experience.

Hubspot Certified Inbound Marketing Expert

My Hubspot Inbound Marketing and Sales experience has allowed me to develop my own, industry unique Hubspot Consulting Framework, unmatched by other Hubspot Consulting Partners.  I specialize in designing, developing and deploying high performing Hubspot Conversion Funnels, which can combine a Hubspot Chatbot, high converting landing pages, to fully customized and completely integrated digital powered sales funnels.

Integrate the Right Applications

Using Hubspot Connect and the wide array of available applications in the Hubspot Marketplace, me and my team can set up and optimize your complete sales and marketing system.

Integrated Inbound Marketing Campaigns

With an Inbound Marketing Platform such as Hubspot, each Inbound Marketing Campaign can be designed, launched and measured to assure outstanding Inbound Marketing Results.

I couple decades of real world hubspot implementation consulting experience with deep Inbound Marketing and Sales expertise to drive your business to levels of performance you've never experienced before.  My company, SAP BW Consulting, Inc. is also a certified Hubspot Implementation Solutions Partner.  We typically work with the Director of Marketing and Sales within an enterprise to set and achieve lead generation and revenue targets.  For smaller clients who lack a director of marketing, we frequently provide the entire marketing team and sales training and staffing services.  

My Hubspot Inbound Marketing and Sales Consultancy Services

• Strategic Growth Planning
• Sales Funnel Design and Optimization
• Sales Hub Consulting and Implementation
• Marketing Hub Consulting and Implementation
• Inbound Marketing Strategy Development and Implementation
• Lead Magnet Ideation, Design and Creation
• Lead Generation
• Email marketing and Lead Nurturing
• SEO (Search Engine Optimization)
• Sales Coaching
• Hubspot CRM Platform Consulting
• Sales E-Mail Template Development

Our process starts by conducting a thorough assessment of your current business operations and goals.  This includes doing a deep dive focused on understanding what you sell, how you sell it and what value it brings to your customers.  I will typically spend quite a bit of time talking to your sales teams, marketing teams and operations teams.  

During this analysis phase, which precedes the commencement of my Hubspot technical consulting work, I will be looking to see if you're following Hubspot Inbound Marketing and the Inbound Sales Methodology Best Practices.  When I say best practices, it means observations and insight of what works and what doesn't gathered from years of Hubspot Marketing and Sales engagements.  If there is low hanging fruit, we'll certainly let you know about it.  Nothing like a quick win to get the momentum going.

While Hubspot comes 'ready to run' out of the box, since it's a cloud-based marketing and sales platform, it still requires that Hubspot Consultants be able to deliver Hubspot technical consulting.  My team of technical Hubspot consultants and I can do everything from setting up complex chatbox conversational flows to behavioral driven contextual marketing.

A key part of Inbound Marketing success is having a fully implemented SEO strategy that brings you organic traffic - which typically converts into sales at higher rates than any other type of traffic.  It's an iterative process that starts with a thorough SEO evaluation which pays huge dividends.  SEO efforts, to be effective, must be carried out following the latest search engine guidelines.  There are multiple, complex layers that must all work together for you to beat your competition.  This includes keyword properly structured, Semantic SEO, Entity Based SEO, and properly installed analytics to facilitate continuous improvement in your results.  This skill is one of the reasons Hubspot Consulting Rates are a great deal.  We do offer a charge-out rate calculator to help you (and us) determine what the average rate for Hubspot consulting should be.  Strategic Consultants generally cost much more than general level consultants.  But for most of clients, they are seeking the very best of the best. 

While a strong SEO Strategy, well implemented, will get you both impressions and a high Click Through Rate (CTR), your content strategy is what will get you the conversion, which will lead to high performance lead generation and sales processes.  Part of what I offer is the development of a content strategy, and assistance with development of (separately priced) the various pieces of content required to support a full funnel demand generation system.

Hubspot Pillar Page Development

Search Engines, such as Google, rely on ever more capable Artificial Intelligence to power their search results.  One consequence of that has been the need to roll-out what Hubspot calls Pillar Pages, while others call it Cornerstone Content or Skyscraper content.  What it boils down to is developing and interlinking (among many aspects) a main page, perhaps 5,000 words or more, with a number of supporting pages, primarily blogs, all linked to your pillar page.  From a purely graphical point of view, it looks like this within the Hubspot backend.  It is what will help attract organic visitors to your site, who typically are much more engaged and ultimately become better, higher yielding customers.  Hubspot's page optimizer helps you with suggestions that help you optimize individual pages and as well, help with overall SEO optimization within a particular content cluster.

This is how you 'own' a particular subject.

As part of my content strategy I'll develop for you, we'll be developing and implementing this approach.

Contextual marketing is one of the more advanced skills of inbound marketing consultants.  Just what is it and what does it mean for you, the business owner.  Put simply, it allows an Hubspot Inbound Consulting expert to design a user experience that is uniquely tailored to each website visitor.  The Hubspot Marketing Automation platform makes this all possible because it keeps track of every activity a user takes throughout the lifecycle of their engagement with your business.

Though most everybody has received an email with the subject line modified to say Hi, "first Name", that's only a small taste of what you can actually do with contextual marketing and sales.  For example:

• You can change the content of a web page entirely depending upon what the user has done in the past.
• You can use 'Smart Signatures' that swap out the email signature to match assigned lead owner in your Hubspot CRM system.
• You can implement dynamic pricing offers based on past customer activity.

These are just three of the more powerful use cases we typically implement for our Hubspot customers.

Hubspot Services Team

Our team of Certified Hubspot Consultants also offer on-going Hubspot consulting service packages.  For many of our established clients, who may already have Hubspot, this is an excellent option for uncovering optimization opportunities. 

4 Hour Consulting Blocks Available

As an Advanced Hubspot Partner, and me and my team of certified Hubspot experts offer both full-time 'retainer based' Hubspot Inbound Consulting and Inbound Sales Consulting as well as smaller blocks of 4 consulting blocks.  We also have a team of technical Hubspot consultants who are available in 4 hour technical consulting blocks.  These are especially popular with B2B Tech Hubspot Clients whose technical system landscape can be more complicated.

What the Best Hubspot Implementers and Consultants Do Differently

We believe that to be the very best, you have to train with the very best and then put it into practice.  Our clients come to us because of both what we know and how well we can apply that knowledge to helping them succeed in today's ever changing marketing and sales landscape.  That means we use the latest marketing tools, coupled with the Inbound Marketing Methodology, to come up with successful business strategies.

Many Hubspot customers have been Hubspot users for many years.  They often feel the need to rethink their existing Inbound Marketing and Sales Approach.  That's where we can offer a fresh look, using our experience, expertise and technical consulting chops.  

If your Inbound Marketing Strategy is working well, it can often work much better with comprehensive online advertising strategy.  We offer Google Ads management, LinkedIn Ads Management and Facebook Ads Management.  We are especially fond of using Hubspot's Ads Add-On as it provides unmatched campaign level advertising support, including data driven revenue attribution that can supercharge your results.

LinkedIn Experts

While many out there claim to be LinkedIn Experts, whatever that means, I am actually a certified LinkedIn advertising expert.  But more importantly, I have a very extensive LinkedIn network developed from years of actual networking.  What does add to my LinkedIn Advertising expertise?  It means I understand the importance of creating high-quality content to share with my network and I understand how to help clients develop a LinkedIn content strategy that turbo-charges their return on investment (ROI) from LinkedIn Ads.

Leverage Multiple Channels - Digital Integration

In order to avoid looking down a marketing tunnel instead of seeing the complete marketing and sales flywheel, you have to ensure that all of your marketing channels are fully integrated.  This means ensuring all tracking codes are installed and configured correctly as well as fully understanding what they are saying to you.  It is key to leveraging the real-time data from within Hubspot.  

Hubspot and ecommerce go together like peanut butter and jelly, at that's what Brian Halligan, CEO of Hubspot likes to say.  As experts in Shopify and Hubspot ecommerce environments, we agree.  Our experience spans the gamut from working on purely shopify based Direct-to-Consumer (DTC) to full fledged B2B marketing and sales operations that involve complex system landscapes, including Hubspot CRM, Salesforce, Zuora, ERP, custom shopping carts and very complex, enterprise grade, analytics environments. 

Hubspot Professional and Hubspot Enterprise support Account Based Marketing, to differing degrees.  This is an advanced Hubspot Consulting capability primarily oriented toward the complex sale.  It typically involves high dollar value transactions, involves very complex sales, think SAP ERP, of which I have over 200 complete, end-to-end sales cycles under my belt, and a complex pre-sales and sales closing process.  It also one of the best ways to leverage the Hubspot Prospect Tool, where you will often find many, many companies have visited your website, without anyone actually converting.

ABM Segmented, Targeted Messaging

ABM involves the identification of the typical roles you will interact within a Target Account.  Then, developing a series of customized messages and actions, specifically for each of these customer segmentation roles. 

Sales Enablement Content Development

What you say to the CEO is very different from what you need to say to the CFO or even CIO.  The ability of Hubspot to provide a mechanism to map Contacts, Companies and Opportunities within an Account helps tremendously in pulling off this marketing and sales approach.

Contextual Marketing Expertise

The ability to completely customize the marketing messaging for each user, depending on any number of factors, such as where they are at in their own customer journey, is called contextual marketing.  It is key to getting your messaging right vis-a-vis each member of a target account.  For example, Chatbots - Driven by AI, can be set up to recognize contacts from a target company, and provide different options to that visitor.

ABM and the Hubspot Ads Add-On

Advanced Sales Strategies

While there is much work to do in thinking through your contact mapping within the ABM approach, as well as developing the content for each of the account's target contacts, none of it would be of much value if you couldn't get the message to the right person at the right time.  That's where Hubspot's Add-On and email capabilities come into their own.  

By designing a series of emails that go out to the right person at just the right time, providing 'content' on LinkedIn and using targeted paid promotion using LinkedIn advertising, managed from within the Hubspot Adds-On, we can craft and execute a highly targeted, highly performing, communications strategy within each target account, at scale.

Once we get enough traffic coming in and enough leads and sales being generated, we'll typically move on to a methodically CRO or Conversion Rate Optimization process.  This is a data driven exercise, supplemented with such as activities as documenting your customer experience, (how people actually perceive your company, from first touch to the last day they interact with you and product or service).

If you ask business owners what their number one goal is, it is very likely, 'more sales'.  Fortunately, Hubspot Customer Relationship Management (CRM) software makes achieving that goal a breeze.  As it is built on top of the same contact database as the Hubspot Marketing Platform, there isn't much to do as far as setup.  You turn it on.

As a Hubspot Certified CRM consultant as well as Hubspot Certified Marketing consultant, I provide an end-to-end consulting package designed to generate leads, pull them through your funnel and close them in customers. 

Though every company has different business requirements, I've found they generally need help with the following:

• Defining Marketing Qualified Leads (MQLs)
• Defining Sales Qualified Leads (SQLs)
• Establishing SLA (Service Level Agreements) Between Marketing, Sales and Services
• Setting Up Workflows and Sequences
• Setting Up Sales Funnels with their Related Stages
• Setting Up Sales Email Templates and Being Trained on How to Measure and Improve Those Emails
• Setting Up Their Call Center - iPhone and Related Calling Solutions
• Developing Phone Scripts
• Setting Up Product and Service Catalogs
• Setting Invoices, Payments and Proposals
• Integrating Hubspot CRM with other Solutions, i.e., Salesforce, Quickbooks, Shopify, WooCommerce
• Setting Individual and Sales Manager Dashboards
• Setting Up Sales Forecast and Quotas
• Setting Up Dynamic To Do and Call Lists and Tasks Lists
• Setting Up Predictive Lead Scoring and Manual Lead Scoring
• Signature Standardization
• Providing Team and Individual Sales Coaching

As you can see, Hubspot Sales Consulting can be very involved, and is often a bigger project than the Inbound Marketing project.  

Customer Reviews and Testimonials

By no means the end of our Hubspot Consulting process, gathering and putting to good use customer reviews and testimonials is a key outcome.  Some of our more high volume customers have collected hundreds if not thousands of Google Reviews, which go right back into the virtuous circle of customers bringing more customers to you, the more and happier customers you have.