Mobile Marketing is Here to Stay
Mobile marketing the last couple of years has emerged as the leading marketing trend and is here to stay for the long haul. Statistics say that in several years Mobile Internet usage will conquer desktop usage by leaps and bounds!
Mobile Marketing Strategy Required
In addition, targeting consumers via mobile devices and applications requires a whole new marketing strategy concept that many businesses may find difficult to conceive and implement on their own.
External Marketing Agencies Can Help Keep Cost Reasonable
Although a business might like to try to formulate and execute all marketing aspects of their digital marketing strategy in-house in order to maintain costs, hiring an outside mobile marketing company to assist in efforts such as online mobile marketing not only will help with keeping costs down but can also be a great time saver.
Mobile Marketing Campaign Management
Running a successful mobile marketing campaign is no mean feat. And great mobile marketing campaigns rely on strong data, targeted promotions and taking a holistic approach.
Top Mobile Marketing Agencies
Tapping every touchpoint in the user journey—from acquisition to monetisation—requires complex and integrated systems that digital marketers can rely on. That's why many Mobile Marketing Agencies base the success of their digital marketing strategies on the use of the Hubspot Inbound Marketing Platform. The Hubspot platform provides everything you need to offer a complete range of digital marketing services.
Mobile Apps Integration
Hubspot itself has a very highly regarded mobile app that is one of the easiest to use in the industry. With it, field sales teams can work on a customer site, providing real time information about, for example, the next scheduled service interval for a HVAC system the customer has installed.
App Store Optimization (ASO)
The best Mobile Inbound Marketing Agencies that focus on App Store Optimization take a holistic approach mobile digital marketing strategies. That means they combine the latest SEO strategies and tactics, as part of a comprehensive digital strategy, to help drive new user sign-ups. They will help you ensure your iconography, website graphics and internal linking are structured for success.
App Marketing Can Be Complex
For many companies, their mobile app is a key business driver. A mobile application marketing agency (mobile app advertising agency) performs a wide variety of functions. These include optimization of aspect of your paid media strategy. For instance, setting up effective retargeting strategies requires a mix of technical skills, especially with platforms such as Google Analytics, as well as an ability to create high-converting ads.
Performance Marketing for Apps
Performance marketing for apps is an essential aspect of interactive mobile marketing. It involves targeting mobile device users with the aim of increasing app installations and user engagement. Measuring the success of performance marketing involves tracking key performance indicators such as the number of downloads, app usage, user retention, and revenue generated. A mobile marketing agency can help businesses navigate the complex world of app marketing and assist with strategies that are tailored to their target audience. By partnering with an agency, businesses can stay ahead of the competition and ensure their app stands out among the millions of apps available in the app store.
Weigh All Your Options
A company needs to weigh the options to see whether or not help from a mobile advertising agency is the direction they need to follow. Perhaps a company has delved into researching various agencies, reviewed their past performances with other businesses and still feel unsure whether partnering with an outside source is right for them.
The Big Five
However, there are many reasons why a business should hire a mobile marketing agency to assist them in their marketing efforts. Here are 5 logical reasons why a business should hire a mobile marketing agency:
- Are you mobile tech savvy?
Configuring mobile technology is not an easy feat if there is no familiarity with working it. Hiring a team of experts from one of the many mobile marketing companies who have the capacity and knowledge to sort out the design and troubleshoot tech issues can relieve a company of much stress and give time to concentrate on other business matters. - Your website can get lost in translation
Since most consumer web searches are now done online, it is important that a business website is as accessible anywhere a person may search for information. An agency will assist with the best route to adapt a business website on various mobile platforms such as Smartphones and tablets.
- Mobile Expert vs Mobile Amatuer
Many marketing departments are filled with smart and adept people who can learn new things quickly and effectively. However, this takes time and a lot of effort. The wonderful thing about hiring an agency is that they can help a business based on their specific needs, which can be centered on consultation, project-to-project focused or full on mobile marketing services. - SMS, MMS, Banner Ads…Which way to go?
For many businesses, the mobile marketing trend can be like a foreign language with marketing jargon like MMS, SMS, geo-location, and Bluetooth marketing. Experts in the mobile marketing field can aid in the selection in which mobile marketing efforts will be most cost effective and beneficial to a business and its target market. - Keeping Up With the Marketing Joneses
It is hard to keep track of how competitors are executing their mobile marketing matters, and in order to be successful up against the competition, a business needs to be highly aware of what others are doing.
An agency full of experts will allow a business to be on top of their game with their industry knowledge and will assure that all mobile tactics are the most current and profitable.
Since mobile marketing entails rethinking a business’s marketing strategy it is crucial that a business calculates its approach in the most effective way. Hiring a mobile marketing agency not allows a company to properly embark on their mobile marketing motives but also gives a business the advantage to gain the knowledgeable tools to progress in the fast-paced world of marketing.
Don't Forget About Social Media
In addition, a big part of today’s mobile marketing includes business interaction with social media. For information on how a business can effectively use social networking, download our Hubspot guide How to Enhance Your Internet Presence With Social Media.
To help further refine your requirements for a Marketing Agency that can deliver on both mobile and desktop, using the advanced techniques of Inbound Marketing, we have prepared handy guide to hiring an inbound marketing agency.
Until Next Time…
