--- title: Lonnie Ayers | SAP Consultant & Inbound Marketing Strategist description: Discover how Lonnie Ayers, founder of SAP BW Consulting, Inc., leverages decades of SAP consulting, inbound marketing, and aviation-based discipline to drive digital transformation and business growth. image: https://www.sapbwconsulting.com/hubfs/Profile%20Picture/Profile%20with%203%20Books%20Lonnie%20Ayers@0.5x.jpg --- WELCOME # Lonnie D. Ayers, PMP Learn More About the Founder and President of SAP BW Consulting, Inc. When It Absolutely Has to Succeed About Lonnie D. Ayers, PMP — SAP Consultant, Inbound Strategist, and Aviation Veteran I help SAP-run organizations and technology partners accelerate digital transformation and revenue growth through expert SAP consulting, data-driven project management, and inbound marketing systems powered by HubSpot. I’m the founder of SAP BW Consulting, Inc., a veteran-led global consultancy delivering solutions across SAP project readiness, Business Warehouse, Materials Management, and demand generation. With over 25 years of combined SAP, Oracle, and i2 Technologies experience and 14 years of military logistics experience, I bring leadership, structure, and measurable business outcomes to complex enterprise environments.     ![Lonnie Ayers](https://www.sapbwconsulting.com/hubfs/Profile%20Picture/Lonnie%20Ayers%20400%20x%20400.jpg) ![800px-RAAF_Lockheed_C-130H_Hercules_AVV_Creek-resized-600](https://www.sapbwconsulting.com/hubfs/images/800px-RAAF_Lockheed_C-130H_Hercules_AVV_Creek-resized-600.jpg) From Flight Deck to Digital Strategy — The Red Thread A Mission-Driven Journey Through Technology and Leadership My professional journey began not in tech—but in the U.S. Air Force. I served as a C-130 Flight Engineer, an F-4 Phantom II Crew Chief, and eventually as an Aircraft Maintenance Officer, managing fleets of B-52s, C-5As, C-130s, and F-16s and hundreds of people who maintained them. That disciplined, systems-based approach to operations would later define my consulting ethos. After the military, I supported Oracle-based systems for the Royal Saudi Air Force, then transitioned to SAP Arabia in 1999. There, I was Professional Services Manager, and earned multiple SAP certifications: - SAP Materials Management (MM) - SAP Business Warehouse (BW) - SAP Project Management (ASAP) - SAP Continuous Business Improvement (CBI) SAP Arabia hired me not for my IT background, but for my leadership, discipline, and mission-oriented mindset—qualities that remain at the core of everything I deliver. We quickly became the top performing market unit within all of SAP.     Delivering Results from Dubai to Madrid, Indiana to Catalunya Enterprise Leadership, Global Impact Following SAP Arabia, I held senior SAP roles across Europe and the Middle East, including: - Senior Program Manager at SAP Spain, where I led enterprise MRO implementations. - Industry Principal at SAP MENA (Dubai), with a $4.5M sales quota and dual delivery/sales responsibility across Aerospace, Defense, and Utilities. I’ve led multi-million dollar SAP initiatives across five continents, helping clients improve business performance, data clarity, and operational outcomes. > Thought Leadership at 30,000 Feet and Ground Level   ![Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/hubfs/Lonnie%20Ayers%20Full%20Length@0.5x.jpg) ![pexels-photo-1061588](https://cdn2.hubspot.net/hubfs/2661297/HubSnacks%20Standalone%20Module/Images/pexels-photo-1061588.jpeg) Ready to Launch? Let’s Talk Strategy Where SAP Meets Inbound Marketing Recognizing the growing importance of digital lead generation, I built a dual practice in Inbound Marketing and Inbound Sales Enablement, specializing in HubSpot CRM, Google Ads, and LinkedIn Ads for SAP ecosystem players. As a Certified PMP, Balanced Scorecard Consultant, and HubSpot Certified Partner, I help SAP consultancies, ISVs, and clients bridge the gap between digital visibility and enterprise transformation.  ## I Make it Rain While my focus was SAP, especially SAP Partners and SAP Customers, my customer base has grown to include Entertainers, Insurance Companies, Mobile App Developers, Accountants, Custom Shoe Designers and Ecommerce based businesses, and many, many more.  The skills me and my team bring to the table, while unique and highly valuable, have proven to be valuable in virtually any setting.   [ Request Inbound Consulting ](https://www.sapbwconsulting.com/complimentary-inbound-sales-consulting) Ready to Launch? Let’s Talk Strategy. Author, Strategist, and Aviation Enthusiast Recognizing the growing importance of digital lead generation, I built a dual practice in Inbound Marketing and Inbound Sales Enablement, specializing in HubSpot CRM, Google Ads, and LinkedIn Ads for SAP ecosystem players. As a Certified PMP, Balanced Scorecard Consultant, and HubSpot Certified Partner, I help SAP consultancies, ISVs, and clients bridge the gap between digital visibility and enterprise transformation. ## Author, Strategist, and Aviation Enthusiast I’ve published several books on SAP consulting and digital marketing, including: - How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results. - Knowing What You Sell - The Key to Dominate Any Market. - Solving Your Growth and Revenue Problem. - CEO's Guide to SAP: What It Is, What You Need to Know, Getting Value From It. I regularly write for the SAP BW Consulting blog (over 800 entries and counting, where I share frameworks, tools, and business strategies for marketers, consultants, and project leaders alike. In order to generate leads and drive sales of our Hubspot and SAP services, I have created, along with my team, over 400 pieces of marketing content, including ebooks, white-papers, case studies, calculators and software scoping tools. Now splitting my time between Madrid, Spain and Miami Beach, Florida, I’m still a pilot at heart—and always chasing lift. ## Let’s Connect If you're looking to scale your SAP implementation, improve your BI strategy, or build a world-class inbound marketing engine, I invite you to schedule a conversation: [https://www.sapbwconsulting.com/complimentary-inbound-sales-consulting](https://www.sapbwconsulting.com/meetings/lonnieayers)   [ Request Inbound Sales Consulting ](https://www.sapbwconsulting.com/complimentary-inbound-sales-consulting) ![Profile with 3 Books Lonnie Ayers@0.5x](https://www.sapbwconsulting.com/hubfs/Profile%20Picture/Profile%20with%203%20Books%20Lonnie%20Ayers@0.5x.jpg) Strategy Before Tactics ## 4 D SAP Delivery Methodology For many SAP customers, improving your SAP system cannot be done without further investment in SAP expertise, something you do not have in-house.  Our unique 4 D Delivery Framework solves that problem using a proven 4 step process, based on years of SAP delivery work, across dozens of projects.   Phase 1 Discovery ## Initial Contact and Discovery ## In our initial session, we often find clients who aren't quite sure what they need. But they do know that SAP is supposed to do it, perhaps it even did it in a past company where they worked with SAP. During our initial meeting, we will 'discover' what your requirements are.  You may have comprehensive requirements documents, or you may need to develop requirements.  That's where I come in.  I am an ex-SAP Industry Principal, and in fact, hold or have held, six different SAP Industry Certifications:   - Aerospace & Defense - Professional Services - Logistics - Travel & Transportation - Engineering, Construction & Operations - Utilities Why is this important to know and why do you want to speak to me before you take any other step?  Because I can often tell you what the real scope is of your project, beyond just you need someone such as a SAP Finance consultant.  Many of our clients come to us with somewhat vague requirements.  I am able to ask a series of questions and diagnose just what they need, from both a SAP license requirement and a SAP Consulting Requirement. - **How Do We Jointly Determine What You Need** - Get NDA signed - Review any existing requirements documentation - Initial project scoping discussions - Preliminary Budget Estimation - Identify Key Users - Provide first 'rough-cut' plan   Phase 2 Design ## Statement of Work ## During this phase, we transition from 'getting to know you and your business' to setting you up for success. **Statement of Work Signed Based on Initial Discovery Work** During this phase, we will provide you with initial Scope Document that will list - Deliverables - Assumptions - Project Timelines - Terms & Conditions - Rate Card We believe in total transparency when it comes to project resource pricing.  While it is not usually possible nor even desirable to provide a Fixed Cost/Fixed Scope proposal, we can provide a rate card, which is generally inclusive of all SAP Consulting Roles from Project Manager through Functional and Technical Consulting Roles. Business Case It is highly desirable to also provide a preliminary high-level business case.  We have tools, in the form of templates that can quickly provide a TCO analysis of your project.    Phase 3 Development ## Implementation Phase ## We Now Move to Delivering Your New Business Solution ## **Initial Project Kick-Off and Team Setup** - Onboarding of SAP team members - System Access - Initial Project Plan - Project Charter - Please note: The project charter officially kicks-off the charter, and incorporates the SOW and other documents. - Project Management Plan - Project Communication Plan - Project Change Management Plan - Establish all other project standards and procedures. We follow the SAP ASAP methodology for small system extensions.  For Greenfield Implementations, Carve-Outs, Upgrades and Mergers, we follow the SAP Activate Methology. Phase 4 Deployment ## Project Go-Live ## Go-Live is Just the Beginning ## Go-Live and Hypercare Support Much of the following happens just prior to Go-Live. - Teams are Trained - User Acceptance Testing (UAT) Accomplished - All Transports are Done - Data Migration Done - End-User Training Delivered - Process First Transactions In general, most SAP projects, regardless of size or scope have a Post Go-Live period where the SAP implementation teams monitor and respond to any issues. Phase 5 Continuous Optimization ## Continuous Business Improvement Phase ## System Optimization and Improvement SAP systems are never truly 'done'.  That is why SAP clients who have taken their system live move into what we call the 'Continuous Business Improvement' phase, a key part of the implementation methodology. ## What Happens During This Phase - Development of a 'Next Phase' Improvement Roadmap - Prioritization of Improvements Based on Expected ROI - Initiation of Next Project Improvement Phase ## Why Do You Need This Phase? SAP is an enormous system, with 16 core modules, and at least 31 SAP Industry Solutions, a vast Partner eco-system with additional SAP Partner solutions that have been vetted by SAP.  Most SAP clients have implemented only a small fraction of the available functionality for a variety of reasons: - Limited Budget During Initial Implementation - Resistance to Change - Changing Business Priorities. That's why we know you need to have your SAP roadmap developed well in advance of your yearly budget cycle.     Ready to Get Started? ## Use the Calendar to Book a Meeting After gaining a deep understanding of the five phases outlined above, it's time to take action and propel your business to new heights. Don't let this valuable knowledge go to waste – book a meeting with me today, and let's dive straight into your SAP resource requirements.  Whether you need a single SAP consultant or a whole SAP implementation team, we can deliver it.  Don't miss out on this opportunity to revolutionize your business – schedule a meeting now and let's embark on this exciting journey together! ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context": "https://schema.org", "@graph": [ /* ---------- Person (updated with full credentials) ---------- */ { "@type": "Person", "@id": "https://www.sapbwconsulting.com/about-lonnie-ayers#person", "name": "Lonnie D. Ayers, PMP", "url": "https://www.sapbwconsulting.com/about-lonnie-ayers", "description": "Lonnie D. 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"@type": "Organization", "name": "SAP", "url": "https://www.sap.com" } }, /* Google / Ads / Analytics */ { "@type": "EducationalOccupationalCredential", "credentialCategory": "Professional certification", "name": "Google Analytics Certified", "recognizedBy": { "@type": "Organization", "name": "Google", "url": "https://www.google.com" } }, { "@type": "EducationalOccupationalCredential", "credentialCategory": "Professional certification", "name": "Google Ads Certification", "recognizedBy": { "@type": "Organization", "name": "Google", "url": "https://www.google.com" } }, { "@type": "EducationalOccupationalCredential", "credentialCategory": "Professional certification", "name": "Google Ads Search Certification", "recognizedBy": { "@type": "Organization", "name": "Google", "url": "https://www.google.com" } }, { "@type": "EducationalOccupationalCredential", "credentialCategory": "Professional certification", "name": "Google AI‑Powered Shopping Ads Certification", "recognizedBy": { "@type": 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"Organization", "name": "HubSpot", "url": "https://www.hubspot.com" } }, /* LinkedIn (Learning / Certifications) */ { "@type": "EducationalOccupationalCredential", "credentialCategory": "Professional certification", "name": "Programmatic Advertising Foundations", "recognizedBy": { "@type": "Organization", "name": "LinkedIn", "url": "https://www.linkedin.com" } }, { "@type": "EducationalOccupationalCredential", "credentialCategory": "Professional certification", "name": "LinkedIn Business Development Foundations", "recognizedBy": { "@type": "Organization", "name": "LinkedIn", "url": "https://www.linkedin.com" } }, { "@type": "EducationalOccupationalCredential", "credentialCategory": "Professional certification", "name": "LinkedIn Marketing Fundamentals", "recognizedBy": { "@type": "Organization", "name": "LinkedIn", "url": "https://www.linkedin.com" } }, { "@type": "EducationalOccupationalCredential", "credentialCategory": "Professional certification", "name": "LinkedIn Marketing 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