Hubspot ROI Calculator

Learn How Much You Can Improve Your Marketing ROI
Hubspot ROI Calculator

Marketing Hub ROI Calculator

Sales Hub ROI Calculator

Our FREE Hubspot Inbound Marketing ROI calculator will tell you, based on your own data, how much more you could be earning from your marketing and sales efforts.  The Hubspot tool uses data from the entire Hubspot customer database to provide you real-time benchmark data from businesses just like yours, in your industry.

From a marketing perspective, you will find out:

From a sales perspective, you will find out:

  • Expected increase in the number of deals closed
  • Expected improvement in your deal close rate
  • Expected increase in deal size
  • Expected increase in revenue

*Includes a Downloadable Hubspot ROI Report

Hubspot Calculator

How Does Hubspot Helps Improve Your Return on Investment

Conversion Rate Improvement Machine

If you're considering purchasing the marketing hub, or the entire Hubspot CRM Platform, you should know the Hubspot platform contains both a Marketing Platform and fully integrated Sales Platform, which provides a Customer Relationship Platform that allows you to fully design and implement a closed loop Inbound Marketing and Inbound sales system.  That's right, it is a system, with feedback loops built into it.  Because it resides on one common database, you have a complete suite of tools, out-of-the-box, that help you manage all of the stages of complete, holistic Hubspot Inbound Methodology

Those Inbound Marketing Methodology stages include:

  • Attract
  • Convert 
  • Close
  • Delight 

The Hubspot Suite of Tools provides tools that support each of these stages.  While each tool is designed to work for a particular stage of the methodology, all of the tools actually get used in all of the stages, at some point in a lead's lifecycle.  This can dramatically improve the Hubspot Inbound Marketing ROI.

Hubspot and the Rule of 70

Before we get into the details about the individual Hubspot components that power the Inbound Marketing Methodology, you should be aware of the rule of 70, a simple yet powerful formula that tells you how long it will take you double your results, if you improve it by just 1% everyday.


Business practitioners of Inbound Marketing and Inbound Sales are playing the long game.  Hubspot provides you the tools to setup a Top-to-Bottom Marketing and Sales Funnel.  Perfection is a goal, not a given.  Therefore, if you want to beat your competition, you have follow a methodical improvement process.  The infographic above provides an improvement framework, which is a continuous improvement loop.  Hubspot provides the tools to support your conversion rate improvement process at every step of the process.  Now let's talk about some of those tools.   

Tools for Each Stage of the Inbound Marketing Methodology

For example, the landing page builder works from the beginning to the end of the Inbound Marketing Methodology.  The Form Builder does as well, but the advanced Smart Form capability really starts to shine when someone returns to consume a 2nd and subsequent piece of content.   The Smart CTA feature helps to optimize conversions.  Social Media Monitoring and Blogging help with the Attract stage.  Email Marketing, Workflows and Automation help the Close and Delight stages.

How the Smart Form Tool Does This

It does this by never asking for the same piece of information twice, while validating the information you have previously collected, such as a business email, phone number and address.  If you've already collected a first name, last name, company name, job title and their website URL, no need to ask for again.  

Hubspot Ads Add-On Helps Reduce Ad Spend

While creating useful, high quality content and tools are a core element of successful inbound marketing, most, if not all customers also spend money on ads.  These typically include Google Adwords, Facebook and LinkedIn ads

Hubspot Ads Tool

The Hubspot Ads Add-On helps you radically improve your results all three of these channels.  The native Hubspot Ads Calculator helps you closely monitor campaigns and attribute revenue to specific campaigns.  It also includes Advertising ROI Calculator which allows you to adjust bids, CPA, and other relevant content as your advertising results come in.

Google Ads Needs to Know Who Bought What - Right Now!

Google is continuously improving the capabilities of its Artificial Intelligence and Machine Learning.  The more profitable ads bid strategy is a value based bid strategy.  With Hubspot, you can inform Google, as soon as a deal is closed, that a certain ad click (identified via a code called GCLID) resulted in a sale, how much it is worth to your business, and it will go out and find more people who look like the one who just bought from you.  When setup via the native Hubspot+Google integration, you can potentially achieve incredible results.

Hubspot and Google My Business are a Great Combination

As part of the Hubspot suite of tools, Marketing Hub customers are able to leverage the power of Google My Business profiles through Google Ads. A Google My Business profile is a free business listing that appears when someone searches for your business on Google, providing valuable information such as your address, phone number, and website. By managing Google Ads from within Hubspot, businesses can drive more online leads and foot traffic. The native Hubspot and Google integration allows companies to inform Google of closed deals and revenue attributed to specific campaigns. With this information, Google's Artificial Intelligence and Machine Learning can find more people who resemble the newly acquired customer, resulting in a more profitable ad bid strategy. Combining the power of Google My Business with Hubspot's suite of marketing tools can supercharge results, increase foot traffic, and ultimately improve ROI.

Native Chatbot Tool

Hubspot provides many free tools, such as the Chatbot tool.  This is available to all Hubspot subscription levels, including the free tool, which is where many Hubspot customers start.  The Hubspot and the integrated inbox all you to effectively manage customer queries, as they happen, as well as keep emails and social media messages integrated and assigned both an internal owner as well as keep track of what that particular person needed from you.  This is just one of the many integrated Hubspot products you can put to improve your potential ROI.

Hubspot Blog Tool

The Inbound Marketing Methodology relies heavily on blogs to drive traffic, ultimately, to your landing page.  The Hubspot blog tool, when combined with the Campaign Tool, the CMS, a well designed Pillar Page Content Strategy, and a consistent blogging effort, is one of the key ways to unlock this highly valued traffic.  It not only provides a very easy to use blogging interface, it provides extensive optimization recommendations, that help you focus on just the right content to drive ever increasing organic traffic.

SEO Optimization Tool

All of Hubspot has inbuilt SEO optimization tools to help the busy marketer.  It helps you find the exact keyword to target in the key parts of any individual page, for example, the page title, H1, Meta Description.  When writing a blog, after you identify your long tail keyword phrase, it is able to make very intelligent suggestions for phrases you should include the text of your blog for further SERP ranking opportunities.

Local SEO Optimization

When it comes to businesses that rely on local foot traffic, the SEO optimizations can help you drive more in-store foot traffic and brand lift.  When you combine the recommendations from Hubspot with a properly setup Google My Business listing, and the powerful integrated social media publishing monitoring and analysis tool, you can supercharge your results, including ecommerce.


Reduces Friction - Increases Conversion Rates

All of the tools in the marketing as well as the sales suite help reduce friction between your website visitors goals and you.   It allows you to rapidly set up and run complex, multi-tiered A/B test, and automatically pick the winners, and only channel traffic to the best performers.

Sales Tools Designed for Effectiveness

If you've ever worked in sales, you know time is at a premium.  You also know that traditional CRM systems demand a lot of work, much of which should have been engineered out of the system.  Hubspot's Sales Hubs, or simply, the Hubspot CRM, being built on top of the common contact database, does most of the heavy lifting for you.  It can be configured to tell you who to call when (using predictive analytics), help you prepare for your calls (by its extensive data enrichment capabilities), which task to work next, and it can help you access the most effective sales scripts through it's playbook capability.  You'll never ride alone as a salesperson trying to hit quota using Hubspot CRM.

Provide Your Sales Team With Powerful ROI Improvement Tools

It has long been known that sales team members do better when they receive proper sales mentoring from their sales management.  With Hubspot CRM and its extensive analytics capability, you can now provide data driven sales mentoring.  

Ready for Remote Work

When it comes to Return on Investment, ROI is just one measurement.  One of the most common scenarios we encounter is the need for salespeople to work remotely, either in remote dedicated Inside Sales Call Centers, or in the field, in a field sales capacity.  With the Hubspot mobile app, you can provide your sales people, whether at home, in the airport, in a call center, or at a customer site, with all the capabilities of Hubspot.  This will help you improve your salesperson productivity, keep you up-to-date with the status of deals, and help toward achieving that all important positive ROI.

Frequently Asked Questions


HubSpot collects data as customers interact with them via their websites or use HubSpot’s subscription services. What they collect, how they use the information they collect, how they share that information, and how customers can manage their information are all described in their Privacy Policy.

The data used in this calculator is based on aggregated data from many thousands of HubSpot customers globally.

Please keep in mind that results for individual businesses, including your own as well as HubSpot’s, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Therefore, we (and HubSpot) cannot guarantee you will see the exact results you obtain from the ROI Calculator if you purchase Marketing Hub or Sales Hub.

The data used in this calculator is based on aggregated data from HubSpot customers globally who owned Marketing or Sales Hub Professional or Enterprise for at least 12 months between January 2019 and April 2022. 

In order to be included, the sample for each metric Marketing Hub customers also met the following criteria:

  • Website traffic - must have installed the HubSpot tracking code on website.
  • Marketing leads - must have activated the forms feature.
  • Website conversion rate - must have installed the HubSpot tracking code on website and activated the forms feature.

The sample sizes for each region, industry cohort, and metric may vary. To uphold data privacy and accuracy, HubSpot refrains from sharing aggregated data from customer cohorts that do not meet the designated cohort size threshold. In such instances, the global value for that metric is utilized as the default.

The data used in the ROI calculator is divided into two main categories:

  1. Personal data, as outlined in HubSpot's customer data processing agreement.
  2. HubSpot product usage data.

HubSpot gathers Personal Data from customers when they engage with our websites, such as subscribing to a HubSpot blog, registering for a webinar, or seeking customer support. Additionally, Personal Data is collected when customers create or modify user information, set preferences, or provide related details to access our Subscription Service.

Usage data comprises metrics and insights on how customers interact with the Subscription Service, including their most-used product features, the timeline for creating and closing objects like tickets, and the frequency of triggering specific features like workflows.

To safeguard the privacy of customer data, HubSpot employs anonymization techniques to eliminate or alter personally identifiable information, ensuring that data remains unidentifiable to any individual. Three standard anonymization methods used are attribute suppression, generalization, and aggregation.

If your cookies are enabled, HubSpot locally stores your selected:

  • Industry
  • Currency
  • Region

These items are cleared whenever you clear your cookies, and are scoped to the current browser being used (e.g., you can’t pick up in Safari where you left off in Chrome).  These properties are not being used to identify you in any way. HubSpot only uses these fields to provide you results based on data that best aligns to you (i.e., your industry or region) and presented in your currency. Everything else you enter into the calculator is saved in-memory while you are interacting with the app. Any data not listed above is cleared as soon as you close your tab/browser window. For more information on how HubSpot uses cookies, please refer to their Cookie Policy.

See SAP BW Consulting's  Privacy Policy

The average improvement for each metric reflects customer performance 12 months after their purchase, comparing it to the initial average set in the first month after acquiring Marketing Hub or Sales Hub. The only exception is the web-conversion rate, where customer performance at the 12-month mark is compared to the average set in the first three months post-purchase.

HubSpot places great importance on ensuring that the average improvement values used in this calculator accurately represent the experiences of their customers. To achieve this, they meticulously screen the data for errors, missing information, and distribution patterns before analysis. By employing statistical techniques to identify and address outliers, they prevent any unusual values from skewing the monthly averages. In cases of highly skewed data distributions, the median value is favored over the mean as the best measure of central tendency.

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