Digital Innovation

4 Ways To Bring Digital Innovation to Your Company

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Whether you just got your business off the ground or have owned a company for years, we live in an era where more business owners are moving to digital platforms. Doing so helps your company grow, run smoother, and better serve your customers. If you are looking for ways to grow your small to mid-sized business through digital innovation, these four tips can help, presented below by SAP BW Consulting.


Invest in Cloud Computing


While keeping all your important documents in a binder or flash drive might have worked for your business in the past, cloud computing provides an easier and safer option for storing company data. Cloud computing is basically using the internet to carry and store computing services. This includes software, servers, networking, and more. 


Another great reason to use cloud computing is to save on expenses. With this option, you only pay for what you use. Plus, this setup processes data much quicker than traditional methods.


Embrace BPM


Business process management (BPM) may sound a little intimidating at first, but this strategy can have a profound impact on your business as a whole. Digital tools can help you understand where you need to strengthen and tighten your business, as well as streamline the processes you use on a daily basis. This can have an impact on everyone in your company, and it will allow them to complete their goals more efficiently. In short, BPM and associated tools take a look at how your business operates, break everything down, and reengineer everything so your workflow becomes an optimized, well-oiled machine. It could be a game-changer in how you do business.


Utilize Digital Marketing


There are a variety of digital platforms to market your goods and services. Utilizing these avenues can make a significant impact on your bottom line. 


One of the most useful and popular marketing strategies today is search engine optimization. Many consumers turn to search engines like Google, Safari, DuckDuckGo, or Yahoo to find products or services. Keywords, content, and more all play a part in the result rankings in SEO searches. By making strategic updates to your web presence, design, and build, you can impact your businesses' visibility within these searches.


No matter how many online outlets you utilize, your company website should be one of the first pieces you develop. Most internet platforms will point users back to your website, so it needs to be attractive, clean, and easy to navigate. According to one report, if your website takes too long to load, 40% of users move on to another site, so a well-functioning website is essential!


Use Online Time-Management Tools


If you or your teams struggle to stay on task, time management tools can help. There are numerous time management tools available, both free and at a cost, all with different capabilities. 


For example, Clockify is free and allows you to track individual and team projects, determine bills and generate reports. If you pay for the Proofhub software, you can use a timer to record employee shifts or do so via a timesheet. The data can then be exported for use by your payroll department. You can also monitor the status and progress of team projects.


No matter where you are in your entrepreneurial journey, embracing the digital world is a fantastic way to increase productivity and ROI. When you invest in digital marketing, learn more about business process management and tap into time management tools, you set the stage to boost your company’s online presence.


Does your website need an SEO audit? Let the experts at SAP BW Consulting take a look. We can help you make the necessary adjustments to get the conversions you’re seeking!

Topics from this blog:
Innovation Strategy Digital Innovation

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Lonnie Ayers

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
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He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

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