Digital Innovation

4 Ways To Bring Digital Innovation to Your Company

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Digital Transformation is Your New Business Imperative


Whether you just got your business off the ground or have owned a company for years, we live in an era where more business owners are moving to digital platforms.  It's also the era of developing new business models using new technologies as well as proven digital technologies that also undergoing constant technological advancements.


Digital Business Strategy


Using advanced, cheap, simple digital technology helps your company grow, run smoother, and better serve your customers.  While digital solutions provide a competitive advantage, technology solutions, when integrated into your overall digital strategy, provide you with an unparalleled capability to explore new business opportunities while optimizing and exploiting existing business operations.


5 Surprising Reasons Enterprises Don’t Use An ERP

Digitally Enabled Business Models


Just about every type of business runs on one or more business models.  Digital technologies such as the Hubspot Marketing, Sales and Operations Platforms, allow you to design business models that your competitors are unable to match.  With its embedded Artificial Intelligence capabilities and Machine Learning Algorithms, it is able to help your Sales Team close more deals, faster, at higher Average Order Values (AOV).


Digital Transformation Strategy


If you are looking for ways to grow your small to mid-sized business through digital transformation and business innovation, these four digital innovation initiatives can help, presented below by SAP BW Consulting.


Invest in Cloud Computing


While keeping all your important documents in a binder or flash drive might have worked for your business in the past, cloud computing provides an easier and safer option for storing company data. Cloud computing is basically using the internet to carry and store computing services. This includes software, servers, networking, and more. 


Another great reason to use cloud computing is to save on expenses. With this option, you only pay for what you use. Plus, this setup processes data much quicker than traditional methods.


Embrace BPM


Business process management (BPM) may sound a little intimidating at first, but this strategy can have a profound impact on your business as a whole. Digital tools can help you understand where you need to strengthen and tighten your business processes, as well as streamline the processes you use on a daily basis. This can have an impact on everyone in your company, and it will allow them to complete their goals more efficiently. In short, BPM experts, using their associated tools, methodologies and frameworks, take a look at how your business operates, break everything down, and reengineer everything so your workflow becomes an optimized, well-oiled machine. They use data analytics to uncover business process friction points, and then use proven digital tools to design friction free business processes.  Ultimately, they are helping to ensure a smooth customer experience.  It could be a game-changer in how you do business.


Utilize Digital Marketing


There are a variety of digital platforms to market your goods and services. Utilizing these avenues can make a significant impact on your bottom line. 


One of the most useful and popular marketing strategies today is search engine optimization. Many consumers turn to search engines like Google, Safari, DuckDuckGo, or Yahoo to find products or services.  Many also (almost half) rely on voice recognition technology when performing searches.  


SERP Results Depend on Mastering Many Strategies and Tactics


Keywords, content, and more all play a part in the result rankings in SEO searches. By making strategic updates to your web presence, design, and build, you can impact your businesses' visibility within these searches.


No matter how many online outlets you utilize, your company website should be one of the first pieces you develop. Most internet platforms will point users back to your website, so it needs to be attractive, clean, and easy to navigate. According to one report, if your website takes too long to load, 40% of users move on to another site, so a well-functioning website is essential!


Inbound Marketing Using the Hubspot Suite is a Great Platform

For many businesses, the need to design and implement effective digital marketing and sales strategies is a key to survival.  One of the best tools in the business is the Hubspot Suite of Tools.  


Digital Technology Investment Decisions Driven by ROI

We are both customers of and partners of Hubspot, and use the Inbound Marketing methodology as well as the Inbound Sales methodology to generate leads, close sales and manage our business.  


Of course, our customers are very demanding.  One of their primary concerns is the ROI they can expect from investing in the Hubspot Platform.  To that end, we provide the Hubspot ROI calculator, which uses aggregated big data from across their more 135,000 customers, millions of leads generate and billions of dollars in revenue generated, to provide an on-demand ROI calculation from both the Marketing and Sales perspectives.  Just click the button to get your Hubspot ROI calculation, absolutely FREE.  


Calculate Your ROI From  Hubspot Marketing and Sales


Use Online Time-Management Tools


If you or your teams struggle to stay on task, time management tools can help. There are numerous time management tools available, both free and at a cost, all with different capabilities. 


For example, Clockify is free and allows you to track individual and team projects, determine bills and generate reports. If you pay for the ProofHub software, you can use a timer to record employee shifts or do so via a timesheet. The data can then be exported for use by your payroll department. You can also monitor the status and progress of team projects.


Digital Innovation Strategy

Any business striving to achieve long-term success should embrace digital innovation. Here's why: Data Make sure data and analytics are at the core of your digital innovation strategy.  Today, due to the ever-increasing interconnectivity in our world, businesses have more access to customer data than they've had before. Business leaders who embrace digital innovation will be able to transform this data into valuable customer insights, helping them to make better business decisions.


Successful Digital Innovation Strategy Don't Happen by Accident


No matter where you are in your entrepreneurial journey, embracing the digital world is a fantastic way to increase productivity and ROI. When you invest in digital marketing, learn more about business process management and tap into time management tools, you set the stage to boost your company’s online presence.


Does your website need an SEO audit? Let the experts at SAP BW Consulting take a look. We can help you make the necessary adjustments to get the conversions you’re seeking!

Topics from this blog:
Innovation Strategy Digital Innovation

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Lonnie D. Ayers, PMP

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

View All Articles by Lonnie D. Ayers, PMP

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