Hire a PPC Expert to Maximize Your Advertising Results
Why Hire an Adwords Consultant
Get the Best Return on Your Investment
As PPC Experts, we are committed to helping you maximize your return on investment in advertising campaigns. Our team of Certified Google AdWords consultants have the knowledge and expertise to help you get the best results from your campaigns.
Data Driven PPC Strategies
Our PPC Specialist provide personalized, data-driven advice and marketing strategies to ensure that your ad campaigns are optimized for maximum efficiency and performance.
Our PPC Experts manage PPC campaigns for both lead generation oriented businesses and ecommerce business. Successful PPC Management of PPC campaigns depends upon having your your website properly tagged, deep knowledge of your business, the Google Ads Platform and rapid performance feedback and iteration. Each account is assigned a dedicated PPC manager, and typically works closely with the client team throughout the engagement.
Our team of Google Certified Ads Consultants have years of experience in the industry and expertise in all aspects of PPC (Pay Per Click) advertising. As PPC Experts, we leverage our expertise to develop tailor-made paid advertising strategies that are tailored to your specific goals and objectives. We use data-driven insights to optimize and refine your campaigns, so that you can get the best ROI possible.
Comprehensive PPC Marketing Services
We offer a complete suite of PPC marketing services designed to enhance the performance of each PPC campaign. Our PPC advertising services include account setup, keyword research and selection, ad creation, campaign optimization, bid optimization, and more. Our PPC specialist provide ongoing support and guidance to ensure that your PPC campaigns and PPC ads are always running at peak performance.
Many of clients come to us to audit their existing, often underperforming Google Ads Account. Therefore, we offer a Google Account Audit, wherein we take comprehensive look how your Google Ads Account is currently configured, and how each Key Performance Indicators (KPIs) such as your conversion rates, are performing against target (if you have them).
Examine Your Sales Funnel
In order for your Google Ads, no matter whether you'r talking about Google Display Ads, Google Search Ads, Google Shopping, YouTube Ads, Performance Max, Call Only ads, or any other type of ad, on any network or platform, in order for them to show positive results, you need a working sales funnel. This is where we differentiate ourselves as digital marketing professionals. We first analyze your sales funnel to see if it makes sense and whether it is actually working. We know the right questions to ask, and how to find the real answers.
Search Engine Optimization
One of the secrets of performance marketing is creating dedicated, high-performance landing pages. Using advanced SEO techniques and tools, we are able to quickly design and launch landing pages that convert well organically, whether on desktop or mobile devices. By layering in additional SEO elements, driven by concrete data analysis, we can leverage Conversion Rate Optimization (CRO) techniques and strategies, to steadily improve your conversion rate, and lower your total cost of acquisition, a Key Performance Indicator (KPI) that every business focuses on. The search engines continuously update their search algorithm, and this, in turns, drives the need for continuous SEO optimization.
Right Tools for the Job
Because we also run a Hubspot Inbound Marketing Agency, we have deep expertise with using different digital marketing tools to achieve the goals of your marketing strategy. These tools include Google Analytics, Campaign Optimization, A/B Testing, improving the Google Keyword Quality Score as well as the Google Landing Page Quality Score and custom reporting.
Higher Quality Scores Equal Lower Costs
For many small business owners and even very large ones, they are often shocked to find out that Google doesn't think much of their landing pages. In practical terms, it means Google rating and ranking every page, in real-time, every single time someone clicks on one of your ads. The higher the quality score, the more likely you are to win the click. That's why Quality Scores or a key metric we focus on with our Google Ads clients. It's also why we highly recommend the Hubspot Marketing platform, it is much faster than almost every other web site hosting provider, their pages are mobile responsive out-of-the-box and they have a built in Artificial Intelligence driven, A/B testing tool.
High converting landing pages are just the beginning of the process we use of getting the ROI from Google Ads. As we are also Hubspot Certified Inbound Marketing and Sales Experts, we know how to design an overall content plan that aligns perfectly with your marketing and sales funnel.
Content Distribution Driven by Paid Media
You will often hear the term 'full funnel' when speaking to marketing agencies. Most have a hard time defining what they mean by the term. Here's how we define it. It is the ability to use paid advertising, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and Pinterest Ads, to drive conversions of your content at the Top-of-the-Funnel, Middle-of-the-Funnel and Bottom-of-the-Funnel, usually referred to as TOFU, MOFU, BOFU. This is where having a comprehensive content plan, along with the content, mapped to each stage of sales and marketing funnel, comes into play. Google Adwords, when used by PPC Experts, allows you to reach your target audience, at just the right time.
Our PPC specialist write ad copy based on both keyword research and native English Language Expertise. Our services can also include (additional fees apply ) the production of graphics, both still images and short form videos. Google's highest performance ad sets normally involve a mixture of text headlines, descriptions, images and videos. Ultimately, the magic here is the ability to weave together a coherent story that gets someone to click.
Google Analytics and Goals
Google Analytics is a free tool provided by Google, which, when properly configured and integrated with Google Ads, allows you to define specific Goals, and using specific campaigns to reach your target audience at just the right time.
Lead Generation vs E-Commerce
Our team of PPC experts are equally adept setting up and running lead generation oriented campaigns and ecommerce campaigns. When it comes to lead generation, especially for high-dollar items, many of customer's sales funnel involve a 'sales close' that happens offline. Google Calls this OCT (Offline Conversion Tracking) and this is where our background in complex sales is especially important. We don't just send you the lead, most of our clients also engage us to work with their Sales Team in a Sales Coaching Capacity, but most importantly, to ensure sales are closed in their CRM, and that this information is fed back to Google.
Social Media Marketing
Our team of PPC Experts also are able to leverage the signals given off by users as they interact on Social Media. These signals can be tracked via the Google Analytics platform, and Google is then able to use this activity to further fine tune your audience targeting.
E-Commerce PPC - Google Shopping Ads
In the highly competitive e-commerce space, we specialize in Shopify ecommerce and Google Shopping ads. This typically means setting up a data feed to the Google Merchant Center, configuring Google Analytics for Enhanced ECommerce tracking, and in many cases, integration into both Salesforce and your Financial Management System. Google Shopping Ads are a powerful way to boost ecommerce revenues.
Our team has a proven track record of success in optimizing and refining PPC campaigns. We have helped businesses of all sizes to achieve meaningful, measurable improvements in their ROI. We use cutting-edge technology and data-driven insights to ensure that our clients get the best return on their investment.
Benefits of Hiring PPC Experts
Our team of PPC experts know the ins and outs of Search Engine Marketing, we understand the importance of the Google Quality Score and what it takes to move the needle. We know how to conduct indepth Keyword Research, monitor CPC (Cost Per Click), and maximize your return on investment. We have the expertise to evaluate the Google Recommendations for Campaign Optimization and to implement and measure the results.
Are you ready to hire a PPC Expert? Please complete form, and then follow the instructions to book a meeting with us. Let's get your Google Ad Campaign launched ASAP! The right way.