Inbound Wisdom, Outbound Blog - SAP BW / Hana Consulting's Inbound Marketing Blog

Google Business Profile - The Foundation of Local Search

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Thu, 05 Mar 2026 17:15:00 GMT

Related Strategic Google Ads Profit Engine: From Local Presence to AI‑Driven ROI Resources

Introduction

Pro-Tip: Once your Google Business Profile foundation is in place, the next step is to master ad performance optimization so every local click turns into measurable profit.

Continuing On

I have managed about eight million dollars in Google Ad spend over my career, focusing heavily on the integration of a google business profile. This extensive work helped drive millions of leads and sales from paid campaign management services for diverse clients. The secret to successful advertising is knowing exactly what my clients sell, rather than just mastering the technical platform.

Mastering the Amazon Product Feed for Amazon Marketplace Success

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Wed, 04 Mar 2026 17:30:00 GMT

In This Amazon Consulting Series

This article is part of a 6-post series designed to help Amazon sellers improve marketplace readiness, marketing performance, and long-term growth.

Foundations

1. How to Become An Amazon Prime Seller

2. Mastering the Amazon Product Feed for Amazon Marketplace Success

Growth Strategy

3. How To Develop Your Amazon Marketing Strategy

4. Maximizing Your ROI: A Beginner's Guide to Amazon PPC Services

Expert Support

5. Unlock Success With Our Amazon Consulting Services

6. Expert Insight: When to Call in the Amazon Consulting Experts

Over the past 15 years, I have lived and breathed the Amazon platform, mastering the amazon product feed to drive consistent sales growth. I have sold everything from diet products to custom tennis shoes, t-shirts, and gourmet coffees while managing complex inventory file uploads. I also published books on the subject and ran countless paid promotions for my clients to improve their product listings.

Google Merchant Center: The Core Engine of Ecommerce Advertising

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Tue, 03 Mar 2026 17:30:00 GMT

Related Google Tools & Shopping Setup Resources

Introduction

Pro-Tip: A solid Google Tag Manager setup makes debugging Merchant Center and Shopping tag issues much easier.

Over the past decade, I 'vemanaged eight million dollars in Google Ad spend for ecommerce clients using the Google merchant center and other required Google tools. This extensive experience taught me a fundamental truth about paid digital marketing that many agencies completely ignore. True success requires understanding exactly what your clients sell before you ever launch a single campaign.

What Constitutes a Solid Google Analytics Measurement Plan?

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Mon, 02 Mar 2026 17:30:00 GMT

Related Google Analytics & ROI Resources

Introduction

As a highly experienced, Google Certified Ads Consultant managing millions of dollars in ad spend, I see businesses make the same critical error repeatedly. They rush to launch expensive advertising campaigns without establishing a clear, documented blueprint for tracking their overall success.

Understanding Marketing Data Attribution Models and the Conversion Path

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Fri, 27 Feb 2026 17:29:59 GMT

Related Strategic Google Ads Profit Engine: From Local Presence to AI‑Driven ROI Resources

Introduction

I have managed millions of dollars in high-performing Google Ads campaigns for a wide variety of clients across the United States. My portfolio ranges from SAP Partners driving expensive software licenses to Data Science Academies pushing new student sign-ups at scale. Tracking performance accurately through various attribution models determines the success or failure of these advertising campaigns.

Sales Prospecting 101: Boost Your SAP Sales Strategy

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Sat, 07 Feb 2026 17:45:00 GMT

Sales Prospecting 101 goes far beyond simply dialing phone numbers or sending out generic cold emails. It involves building a repeatable sales prospecting process that transforms strangers into qualified leads without exhausting your resources. A structured approach protects your sales team from burnout while filling the funnel.

AI Powered Sales Intelligence - Prospecting Supercharger

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Fri, 06 Feb 2026 17:30:01 GMT

Sales Intelligence has quietly become one of the most important levers for serious revenue growth. Yet for most CEOs and CIOs, especially in SAP driven enterprises, Sales Intelligence still feels fuzzy, abstract, or like yet another dashboard no one checks.

Improve Your Sales Performance with a Targeted Prospecting List

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Thu, 05 Feb 2026 17:45:00 GMT

You do not have a closing problem. You have a targeting problem.

Boost Your Sales Success with This Prospecting Framework

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Wed, 04 Feb 2026 17:15:00 GMT

If you are looking for a reliable prospecting framework, you are likely tired of random acts of outbound. You want a system your team can repeat, improve, and scale effectively. A strong framework fits high-value, complex deals rather than just quick transactional wins.

Crafting Your Ideal Prospecting Plan for SAP Success

lonnie.ayers@sapbwconsulting.com (Lonnie D. Ayers, PMP) — Tue, 03 Feb 2026 17:30:00 GMT

You do not need another complicated theory about sales. You need a Prospecting Plan that your team will actually use. A Prospecting Plan that fills your pipeline, not your calendar with busywork.