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How To Estimate Google PPC Adwords Performance [Calculator]

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Learn How to Estimate How Much to Spend on Google Adwords

Before you start spending money on a Google Adwords Campaign, it's always a good idea to work out some projections as to how your Google Adwords campaign is expected to perform.

Convert 'Vanity Metrics' Into KPIs

To make the process simple, we've developed an online calculator that you can use to project how much you will spend to make a given amount of sales using Google Adwords. All you have to do is input the impressions you want to pay for, use a known or estimated CTR (Click-thru-Rate) and then make an assumption about your conversion rate. For example, you might start with 5% and then see how 10% and 15% all compare.

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Google Adwords Calculator





We recommend you try various conversion rates.  Are you looking for Google PPC (Pay-Per-Click) Advertising support?  We manage millions of dollars worth of Google Ad-Spend.


Get Google PPC Adspend  Management Services

Topics from this blog:
Google Adwords Calculator Google PPC

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Lonnie Ayers

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

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