Google PPC Adwords Performance

How To Estimate Google PPC Adwords Performance [Calculator]

Table of Contents

Related Google Ads Bidding & Budgeting Resources

Introduction

Pro-Tip:  If the math feels overwhelming, use our Google Ads performance health‑check scorecard as a shortcut.

 

Your Google ad spend strategy should feed directly into the KPIs you track on this scorecard.  Have you taken the Google Ads Performance Health Check Scorecard yet?

 

CTA

If your scorecard shows gaps, start with a Google Ads performance health‑check and, where needed, hand off execution to a Google Ads management partner.

Learn How to Estimate How Much to Spend on Google Adwords

Before you start spending money on a Google Adwords Campaign, it's always a good idea to work out some projections as to how your Google Adwords campaign is expected to perform.  That's why we developed the free Google Ads Performance Calculator. This estimation process builds directly on your decision about how much to invest in Google Ads overall.  Once you’ve modelled the economics, the next lever is bid management to hit those targets in the real account.

 

Convert 'Vanity Metrics' Into KPIs

To make the process simple, we've developed an online calculator that you can use to project how much you will spend to make a given amount of sales using Google Adwords. All you have to do is input the impressions you want to pay for, use a known or estimated CTR (Click-thru-Rate) and then make an assumption about your conversion rate. For example, you might start with 5% and then see how 10% and 15% all compare.

 

Portrait of a cheerful girl showing blank laptop computer screen isolated on a white background

 

Google Adwords Calculator

Our Google Adwords Budget Calculator provides an easy method for determining how much you will spend to acquire a customer - known as Customer Cost Per Acquisition.  With this piece of information, Google Adwords PPC Management can now be based on targeted sales goals.  Our clients really appreciate the predictability our Google Adwords PPC Cost and the expected revenue from their Google pay per click campaigns.

 

 

 

 

Google Ad Campaign Types Supported

This calculator supports every type of Google Ad Campaign currently available, including shopping campaigns, app campaigns, search campaigns, 15-second non-skippable ads and 6-second non-skippable ads, to name just a few.

Looking for Action-Focused Ads ROI Measurement

Many of our advertisers, naturally enough, are looking to get potential and existing clients to take action at predictable rates, such as making a phone call or installing an app.  This calculator also helps you calculate your CPA (Cost Per Acquisition) on those as well.

 

 

Google Adwords Consulting Rates

Google adwords consultants go through extensive training and certification.  But to truly succeed as a Google adwords consultant, our consultants also have mastered Inbound Marketing and SEO (Search Engine Optimization) as well as the art and science of statistical testing.  Our Google adwords consulting rate is highly competitive, based on the Google Ads ROI we've typically seen clients achieve.  

 

Getting the Most Out of the Google Adwords Estimator Tool

 

We recommend you try various conversion rates.  Initially, all Google Ad campaigns are experiments.  In order to set proper expectations as to CPA, it is best to use an Optimistic, Pessimistic, an realistic or conservative estimate of CTR rates.  The Google adwords CTR calculation fairly simple and the system provides one for you - after you get some paid traffic on your ad.  We find that when you start with an initial estimate of CTR, then compare it to 15, 30 and 60 day CTR rates, you will have a sound basis to make adjustments to CPA numbers.

Talk to Your Google Ads Specialist Today

For many people, the Google Ads Platform can be a bit daunting.  The Google Ads Interface has undergone tremendous change over the past 2 to years and will, doubt, experience many more.  

 

We're Here to Help with Adwords Campaign Management Services

 

Are you looking for Google PPC (Pay-Per-Click) Advertising support?  We provide  Google PPC ads management services to clients across a wide variety of industries, such as Insurance, Health and Wellness, Consulting and Professional Services and many more. 

 

 

We manage millions of dollars worth of Google Ads PPC Campaign spending. Our Google Adwords Campaign Management Services our tailored to your unique requirements and are focused on achieving the ROI you're looking for.

 

Need Google Ads Management Pricing?

 

We offer a number of structured Google Ads management packages—as well as fully customized proposals—so we can align our work with your specific goals, budget, and growth targets. Whether you’re looking to increase qualified lead volume, improve ROAS, support a new product launch, or scale an existing campaign globally, we tailor our strategy, bidding approach, and reporting to match your business objectives and internal KPIs.

 

Request Google Pay Per Click Management Pricing

 

Next in the Google Ads Bidding & Budgeting Series

Congratulations- you've reached the end of our series on Google Ads Bidding & Budgeting.  You might be interested in our next series on Google Ad Copy & Extensions.

 

About Us

 

We are a full-service Hubspot Certified Inbound Marketing and Sales Agency. We are also a Google Partner and Google Ads Management Agency, and hold various Google Certifications. In addition, we work to integrate your SAP System with Hubspot and Salesforce, where we have a deep delivery capability based on years of experience. Please our book a meeting service to get started.

 

 

Frequently Asked Questions

Here you can find answers to your questions.

Can I estimate how well my Google Ads Account Will Perform?

What is My Optimization Score?

Google's Ad Account 'brain' continuously grades each campaign and provides an optimization score.

How Do I Improve My Optimization Score?

You have at least two different ways to improve your optimization score:  

  • Auto-Apply Google's Recommendations.
  • Selectively Apply Recommendations Yourself.

Can I See Which Optimizations Were Applied?

Yes, you can always see a list of all optimizations which were automatically and manually applied. You can see this in both the online Google Ads Editor as well as the Offline Google Editor (which is the tool where experts typically work on your account).

What Types of Optimization Recommendations Will I See?

At the present time, you will see recommendations grouped into the following categories:

  • Auto-Apply
  • Repairs
  • Bidding & Budgets
  • Keywords & Targeting
  • Ads & Assets
  • Other

Within each of these Top-Level Optimization Categories, you will multiple sub-categories, and these are dynamic, meaning they can change.  Within each of these sub-categories, you will see a count of the number of recommendations you need to implement.  You should strive to either accept and apply, or reject each one as they surface.  Be advised, that even you reject a recommendation, it remains visible to you for potential future acceptance (in most cases, not all cases)

Topics from this blog:
Google Adwords Calculator Google PPC

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Lonnie D. Ayers, PMP

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

View All Articles by Lonnie D. Ayers, PMP

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