---
title: Find Your Perfect Marketing Strategy with Our Google Ads ROI Scorecard
description: Take our Google Ads ROI Quiz to discover your performance insights. Get a personalized scorecard to optimize your ads and boost your ROI today!
image: https://www.sapbwconsulting.com/hubfs/Google%20Ads%20ROI%20Header%201@3x.jpg
---

![Google Ads ROI Scorecard](https://www.sapbwconsulting.com/hubfs/Google%20Ads%20ROI%20Header%201@3x.jpg)

# Take Our Free Google Ads ROI Scorecard

 Table of Contents

## Related Google Analytics & ROI Resources

- [What Constitutes a Solid Google Analytics Measurement Plan?](https://www.sapbwconsulting.com/blog/inbound-marketing/analytics-measurement-plan)
- [GCLID and the Power of Feedback Loops to Drive Profitable Google Ads](https://www.sapbwconsulting.com/blog/inbound-marketing/gclid-and-the-power-of-feedback-loops-to-drive-profitable-google-ads)
- [How To Use Google Analytics With Google Adwords](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-google-analytics-with-google-adwords)
- [Take Our Free Google Ads ROI Scorecard](https://www.sapbwconsulting.com/blog/inbound-marketing/google-ads-roi-scorecard)
- [Try Our Google Adwords ROI Calculator [Tool]](https://www.sapbwconsulting.com/blog/inbound-marketing/try-our-google-adwords-roi-calculator)
- [10 Ways to Improve Google Ads ROI with HubSpot’s Ads Add-on](https://www.sapbwconsulting.com/blog/inbound-marketing/10-ways-to-improve-google-ads-roi-with-hubspots-ads-add-on)
- [How To Use Google Analytics With Google Adwords](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-google-analytics-with-google-adwords)
- [Boost Win Rate and Profits: Get Certified in Google Analytics](https://www.sapbwconsulting.com/blog/inbound-marketing/certified-in-google-analytics)

 

## Introduction

A reliable [**ROI scorecard**](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-google-analytics-with-google-adwords) depends on clean, joined‑up GA + Google Ads data.  If you don't have those links set up, go back there first before proceeding on.

## Take the Google Ads ROI Quiz

 

If you’re still planning future campaigns, use our [**Google AdWords ROI calculator**](https://www.sapbwconsulting.com/blog/inbound-marketing/try-our-google-adwords-roi-calculator) to forecast scenarios before you spend.

 

## Always be Testing Your Google Ads

All high performing [Google Ads Campaigns](https://www.sapbwconsulting.com/google-ads-management) come down to one simple fact - continuous improvement based on testing.  if you want to improve your [Google Ads ROI](https://www.sapbwconsulting.com/hire-google-ads-agency), not only do you need to create what Google considers a high-quality landing page, you also want to use multi-variate testing (means many different ad variations) to drive up your CTRs, and drive down your Google Ad Spend.

 

## Content Marketing is a Key Competitive Differentiator

As a highly experienced, Hubspot Certified Inbound Marketer, who has used the Hubspot Ads Add-On in numerous high net profit Google ads campaigns, I cannot overemphasize the benefit of having a highly refined content plan.  A successful advertising strategy relies on understanding your audience, providing them with useful content. 

 

Content marketing that brings in organic traffic also provides your social media marketing with content.  When you use paid advertising, enriched by your Google Analytics data, you can see incredible results.  

 

## Identifying Your Target Audience

If you want to keep your advertising cost and overall ad spend to an absolute minimum, a key task (and this is far harder than it sounds) is to identify your target audience.  If you're ads are shown to the wrong audience, you won't get the clicks you need to achieve the total sales you are looking to hit.  It's just that simple. 

 

A successful Google Ad Campaign, aside from helping you achieve a positive ROI, also has added benefit of being able to provide the Google Ads AI with information about your actual customers after they convert.

 

## Ensure Conversion Tracking is Setup Correctly

Of all the errors I find in accounts when I conduct a Google Adwords audit, this is probably singularly most expensive mistake I run across.  Without it, you cannot actually provide feedback to the Google Adwords platform about which of your ads resulted in a sale or lead or whatever important activity you are willing to spend Google Ads money on to achieve.

 

## GCLID and Conversion Tracking

If you have a Hubspot, Salesforce of SAP Hybris system, then, for the most part, you won't have many problems providing results back to the Google Adwords platform. 

 

However, the millions of websites out there that run on Wordpress and many other platforms, you will need to ensure something called the [GCLID](https://www.sapbwconsulting.com/blog/inbound-marketing/gclid-and-the-power-of-feedback-loops-to-drive-profitable-google-ads) is working.  It is simply a piece of code that gets attached to a click and tracks all the way through your system and back again to tell Google what worked.

 

## Monitor Results Effectively

In order to ensure the absolute highest Return on Investment, you must use the free tools provided by Google Adwords, Google Analytics, Google Merchant Center, Google My Business and Google Tag Manager to track your results, all the way down to the Google Campaign and Ad Group Level.

 

### Want to Baseline Your System

 

Focus on the **[few performance metrics that matter most](https://www.sapbwconsulting.com/blog/inbound-marketing/master-google-ads-report-metrics-boost-your-roi-today).  **If you want us to implement this scorecard on your account, our [Google Ads management service](https://www.sapbwconsulting.com/google-ads-management) includes setup and monthly reviews.

 

## Next in the Google Analytics & ROI Series:

- [Try Our Google Adwords ROI Calculator [Tool]](https://www.sapbwconsulting.com/blog/inbound-marketing/try-our-google-adwords-roi-calculator)

## **About Us**

 

We are a full-service Hubspot Certified Inbound Marketing and Sales Agency. We are also a Google Partner and [Google Ads Management Agency](https://www.sapbwconsulting.com/hire-google-ads-agency), and hold various Google Certifications. In addition, we work to integrate your SAP System with Hubspot and Salesforce, where we have a deep delivery capability based on years of experience. Please our [book a meeting service](https://www.sapbwconsulting.com/request-sap-implementation-consulting-support-meeting-request) to get started.

 

From large, complex SAP environments to small and mid-sized businesses across industries—including legal practices, public figures and celebrities, consumer packaged goods, apparel and fashion brands, and manufacturing—we bring enterprise-level discipline and data-driven precision to every engagement.

 

 

 

Topics from this blog:

[Google Adwords](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/google-adwords) [Google Analytics](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/google-analytics) [Google Ads Campaign Management](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/google-ads-campaign-management) [Google ROI Scorecard](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/google-roi-scorecard)

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### Lonnie D. Ayers, PMP

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. **   
![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg)

He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)****

[View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/inbound-marketing/author/lonnie-d-ayers-pmp)

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