Capture Your Perfect Audience By Developing A Buyer's Persona
The Single Most Important Thing You Can Do In Marketing Is Talk To And Know Your Customer
Target Your Perfect Customer
We all fantasize about what our dream vacation or perfect house would be one day, just as a business owner does about owning a successful business.
However, one of the many ways a business owner can achieve success is by mapping out their own ideal target customer and actually targeting them.
All this can be accomplished by developing your buyers persona.
Here at SAP BW Consulting, we have experience in creating buyer personas for our own business as well as many customers, and have found it essential for successful sales and marketing.
Based on our knowledge, we have developed a unique buyers persona mindmap that can help guide you in creating your very own buyers persona. What are you likely to learn by completing this exercise:
- In complex sales, following the Account Based Marketing or ABM approach, you may not actually know everybody involved in the buying process
- Your buyers have a Job to be Done (JTBD) which you may not be aware of unless and until you observe your customers 'in the wild'.
- When developing educational marketing content, your buyers are looking for both simple, yet comprehensive and precise educational material. That is why 'How to' videos on YouTube are so popular.
- You are likely to uncover many unmet needs and pain points by observing your customers directly as well as by using survey tools, such as Survey Monkey, Hotjar and Google Surveys
- User ratings, such as those Amazon collects, must be read to uncover the 'Golden Nuggets' buried within.
- In many cases, you will find that you're extremely difficult to buy from. This is almost ALWAYS because you have failed to engineer and perfect your Sales Process.
Our Buyers Persona kit includes:
- Buyers Persona Interactive MindMap Powerpoint to guide you through elements of developing you buyers persona
- Two Buyers Persona Personal Worksheets to start you off in creating your ideal customer profile
- YouTube video showcasing the buyers persona mindmap process through video
By downloading our Buyers Persona Kit, you can make your dream customer base into a real one.