--- title: 10 Tips for Airline’s to Leverage Inbound Marketing [Assessment] description: Get 10 quick tips an airline can use to massively increase passenger traffic using Inbound Marketing Strategies and tactics to increase route profitability image: https://www.sapbwconsulting.com/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/complex%20airline%20route%20system.jpg --- ![Inbound Marketing Strategies](https://www.sapbwconsulting.com/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/complex%20airline%20route%20system.jpg) # 10 Tips for Airline’s to Leverage Inbound Marketing [Assessment] Table of Contents ## Are Airlines Profitable?   Did you know it is widely reported that if you take all the [profit and losses](https://www.sapbwconsulting.com/blog/inbound-marketing/are-you-ready-to-think-grow-rich-mindmap) accumulated by all the [airlines in the](https://www.sapbwconsulting.com/blog/inbound-marketing/speaking-at-the-fame-and-profit-summit-2022) world since the beginning of the airline [industry](https://www.sapbwconsulting.com/blog/9-little-known-factors-that-could-affect-your-profitability), they have collectively never made a [profit](https://www.sapbwconsulting.com/blog/inbound-marketing/does-pci-dss-compliance-affect-you)!  How can that be?  ![Airlines can use Inbound Marketing](https://www.sapbwconsulting.com/hs-fs/hubfs/Stock%20images/Pilots%20giving%20a%20high-five%20in%20an%20airplane%20cabin.jpeg?width=669&name=Pilots%20giving%20a%20high-five%20in%20an%20airplane%20cabin.jpeg "Airlines can use Inbound Marketing")  Are You Clear For Take-Off?       Consider the following:   1. Airlines are an integral part of the global **[Supply Chain](https://www.sapbwconsulting.com/blog/bid/181513/7-Secrets-to-SAP-BW-APO-Integration)**.  When the economy begins to recover, companies depend upon the [rapid response](https://www.sapbwconsulting.com/blog/inbound-marketing/top-20-effective-inbound-lead-generation-strategies) cargo carrying capacity of the global airline industry to meet surging [demand](https://www.sapbwconsulting.com/lead-generation). ![Factory Airplane Customer](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Factory%20Airplane%20Customer.jpg?width=2000&height=2000&name=Factory%20Airplane%20Customer.jpg) 2. Tourism, the world’s fastest [growing industry](https://www.sapbwconsulting.com/blog/inbound-marketing/strategic-growth-planning), and a critical component of many country’s economies, is almost totally dependent [upon the airlines](https://www.sapbwconsulting.com/blog/inbound-marketing/how-i-learned-to-sell-like-a-lion-king) delivering a never ending stream of passengers to and fro. This is why you need to take [Google Analytics](https://www.sapbwconsulting.com/blog/how-to-leverage-sap-bw-in-a-multi-channel-marketing-campaign) and Google Search Console setup.  [They, along](https://www.sapbwconsulting.com/blog/inbound-marketing/how-important-is-data-governance-to-internet-marketing) with several other tools, are one of the most effective ways for you to leverage this growing industry. Most airlines have a sales process that requires a tightly [integrated set of business processes](https://www.sapbwconsulting.com/blog/inbound-marketing/42-essential-hubspot-integrations-b2b-marketers-need-to-start-using) that allow them to tie together available airline seats with revenue optimization.  It also allows them to integrate available hotel rooms, car rental options, and [package tour options](https://www.sapbwconsulting.com/blog/inbound-marketing/3-powerful-techniques-for-increasing-your-inbound-sales), into one very large big data driven demand generation process. ![Airline Revenue Optimization](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Airline%20Revenue%20Optimization.png?width=2000&height=2000&name=Airline%20Revenue%20Optimization.png) 3. The manufacture [and sale of](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-social-media-to-your-advantage-in-your-business) aircraft is a key industry no matter where you look. ![Aircraft Production](https://www.sapbwconsulting.com/hs-fs/hubfs/Aircraft%20Production.png?width=2000&height=2000&name=Aircraft%20Production.png) 4. There is an enormous ecosystem of [airline related industries](https://www.sapbwconsulting.com/blog/how-to-use-sap-bw-to-prevent-retail-losses), including MRO, Reservations, Hotels, Car Rental, Tour Operators and caterers, to name but a few, all of whom depend upon the well oiled functioning of the airline industry to [generate demand](https://www.sapbwconsulting.com/blog/inbound-marketing/skyrocket-your-sales-with-a-reliable-inbound-marketing-agency) for their services. ![Hubspot Customer Offers](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Hubspot%20Customer%20Offers.png?width=2000&height=2000&name=Hubspot%20Customer%20Offers.png) Finally, most people [still stare](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-why-we-use-inbound-marketing) in awe at an airplane and think it is magical!  I know I do, and I have been a pilot since the age of 14, [a C-130 Flight](https://www.sapbwconsulting.com/blog/inbound-marketing/three-marketing-tactics-that-lead-downton-abbey-to-success) Engineer and a passenger for way too many hours.   So what can an airline do to maintain and increase both flown passenger revenue miles and [profit per flown passenger seat miles](https://www.sapbwconsulting.com/blog/inbound-marketing/59-b2b-lead-generation-ideas-to-steal-tips-to-drive-more-sales-leads) (also known as increase **[Airline Route Profitability](https://www.sapbwconsulting.com/blog/what-comes-after-sap-airline-route-profitability)**).   ![Airline Route Profitability](https://www.sapbwconsulting.com/hs-fs/hubfs/Airline%20Route%20Profitability.png?width=2000&height=2000&name=Airline%20Route%20Profitability.png)   Though there are many network players out [there, such](https://www.sapbwconsulting.com/blog/inbound-marketing/how-venezuela-s-uprising-has-shown-the-power-of-social-media) as Amadeus, Galileo and other Global Delivery level players who deliver passengers to both individual airlines and to the airline alliances, few are **[engaging](https://www.sapbwconsulting.com/learn-how-to-create-killer-marketing-content)** passengers personally.    At [SAP BW Consulting](https://www.sapbwconsulting.com/understanding-sap-bw-in-5-minutes), Inc. we utilize our deep aerospace and defense background to [analyze](https://www.sapbwconsulting.com/total-cost-of-ownership-tco) and craft Airline specific [Inbound Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/attract-convert-close-delight-inbound-marketing-strategy) **[strategies](https://www.sapbwconsulting.com/inbound-marketing/the-power-is-in-your-marketing-strategy)** and campaigns to help today’s Airline [Commercial Director](https://www.sapbwconsulting.com/hubspot-crm-implementation-sales-enablement) deal with the [short and long term needs of an airline](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-calculate-sales-funnel-quality-calculator).   Our [airline specific consulting services](https://www.sapbwconsulting.com/consulting-rate-calculator-whats-your-rate) provide passengers the information they need to find and select an airline that serves their need.    ## What are today’s passengers looking for:   - Connections **where and when they want**.  This means for many seasoned [travelers, they](https://www.sapbwconsulting.com/blog/inbound-marketing/the-art-of-assessing-your-market-segmentation) will no longer tolerate take-offs that mean they are getting up at 0330 hours to catch a 7 AM flight.  ![Multiple Airline Connections](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Multiple%20Airline%20Connections.png?width=2000&height=2000&name=Multiple%20Airline%20Connections.png) - They [want to know](https://www.sapbwconsulting.com/blog/inbound-marketing/our-top-ten-sap-and-marketing-blogs-for-spring) what it is really like to fly on a particular airline’s planes.  Many want to know if an airline makes any commitment as to the amount of space they guarantee to a passenger, both in business and economy class.  ![Big Guy-Squeezed into Seat](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Big%20Guy-Squeezed%20into%20Seat.png?width=2000&height=2000&name=Big%20Guy-Squeezed%20into%20Seat.png)  For those that don’t, traffic will decrease.  For those that do, and with full clarity, the passengers will make the switch. - They want [to know not](https://www.sapbwconsulting.com/inbound-marketing/unifying-your-sales-and-marketing-efforts) only that their luggage will arrive on time, they want to know about your reputation for handling lost baggage.  Does the airline pay for lost luggage immediately or wait 30 days while they are miserable in a foreign land waiting on replacement clothing. ![Lost Luggage Payment](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Lost%20Luggage%20Payment.png?width=2000&height=2000&name=Lost%20Luggage%20Payment.png) These and numerous other pressing issues confront today’s hard pressed airlines.    Want to know [a powerful](https://www.sapbwconsulting.com/blog/inbound-marketing/unique-techniques-to-increase-your-company-revenues), engineered approach to increasing both passenger numbers and [profit per route](https://www.sapbwconsulting.com/blog/how-to-determine-your-fully-loaded-cost-rate)?    [**Inbound Marketing**](https://www.sapbwconsulting.com/hubspot-consultant)   How can an airline use state-of-the-art [Inbound Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-hubspot-prospects-and-linkedin-sales-strategy) to keep the seats full?   [![Airline Route Profitability Improvement Infographic](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Airline%20Route%20Profitability%20Improvement%20Infographic.png?width=1920&height=5314&name=Airline%20Route%20Profitability%20Improvement%20Infographic.png)](https://www.sapbwconsulting.com/inbound-marketing-assessment-scorecard)   Here are more details of the 10 Tips you can Use.   1. Create and **integrated [social media](https://www.sapbwconsulting.com/inbound-marketing-services/Social-media-strategy) presence**.  As the wider network of passenger travel is largely ‘owned’ by the likes of Amadeus and Galileo, then an airline that masters the art and science of [social media engagement](https://www.sapbwconsulting.com/blog/inbound-marketing/three-ways-social-media-marketing-is-changing-the-way-we-shop) can capture the attention of passengers. ![Airline Social Media Network Connections](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Airline%20Social%20Media%20Network%20Connections.png?width=2000&height=2000&name=Airline%20Social%20Media%20Network%20Connections.png) 2. Create experience videos about what flying on your airline is like.  ![Passenger Airline Experience](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Passenger%20Airline%20Experience.png?width=2000&height=2000&name=Passenger%20Airline%20Experience.png)  *Better still, get your **passengers to be your reference**.* 3. **Capture** and use **PNR data** to analyze what sort of information your passengers are looking for (versus discarding it after a few days). ![Passenger Name Record](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Passenger%20Name%20Record.png?width=2000&height=2000&name=Passenger%20Name%20Record.png) 4. Use the information you have to **create segmented offers** delivered via opt-in e-mail. With an [marketing automation platform](https://www.sapbwconsulting.com/blog/inbound-marketing/8-tips-for-successful-online-seo-class-setup) like Hubspot Enterprise [Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/what-is-inbound-marketing-used-for-by-sap-consultancies) Hub, you can easily capture and append such data to the individual contact record of each passenger.  This data can then be used to build and deliver [lead generation](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-manage-leads-in-hubspot-a-step-by-step-guide) focused emails for years to come. 5. Explore what type of information your passengers are really looking for, and [**provide content**](https://www.sapbwconsulting.com/blog/inbound-marketing/12-sap-crm-content-management-system-requirements) to [answer their questions](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-7-key-approaches-to-developing-buyer-personas). 6. Understand what you're doing to irritate your passengers, i.e., **baggage fees** paid at the gate versus just being **baked into the ticket**. ![Irritating Passengers](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Irritating%20Passengers.png?width=2000&height=2000&name=Irritating%20Passengers.png) 7. Use [Inbound Marketing](https://www.sapbwconsulting.com/inbound-marketing/how-to-run-an-inbound-marketing-campaign-checklist) to **attract travel agents** to your offering. ![Airline’s Sales Department](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Airline%E2%80%99s%20Sales%20Department.png?width=2000&height=2000&name=Airline%E2%80%99s%20Sales%20Department.png) Many people are unaware of or have not thought about the fact that for an airline's sales team, travel agents remain a key target audience of their [marketing efforts](https://www.sapbwconsulting.com/blog/inbound-marketing/field-report-from-a-marketing-project-manager). 8. Use **[predictive analytics](https://www.sapbwconsulting.com/inbound-marketing/how-to-unlock-the-roi-of-your-marketing-analytics)** to truly understand what bundled offerings actually work.  Step up your game with Taguichi Methods of Experimental Design. ![Predictive Analytics](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Predictive%20Analytics.png?width=2000&height=2000&name=Predictive%20Analytics.png) 9. Be aware of and work with the **rules of the road imposed** on passengers by corporate travel departments such that their trips are still comfortable.  ![Squeezed Travel Budgets](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Squeezed%20Travel%20Budgets.png?width=2000&height=2000&name=Squeezed%20Travel%20Budgets.png)  And use [Inbound Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/discover-12-secrets-to-building-an-inbound-marketing-website) to communicate how you do that. 10. [**Integrate**](https://www.sapbwconsulting.com/hubspot-integrations-sales-sap-chat) your [**loyalty management program**](https://www.sapbwconsulting.com/blog/inbound-marketing/beginners-guide-to-crm) with your [Inbound Marketing program](https://www.sapbwconsulting.com/blog/inbound-marketing/inbound-marketing-assessment-scorecard). ![Frequent Flyer Program](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Frequent%20Fly%20Program.png?width=2000&height=2000&name=Frequent%20Fly%20Program.png) These are all being done to a greater or lesser degree by airlines around the world.  The leaders are clearly differentiating themselves from the laggards.  ### Which category are you in?  Want to know more about Inbound Marketing?  [Do you have a CRM](https://www.sapbwconsulting.com/blog/inbound-marketing/11-ways-to-use-hubspot-crm-as-a-sales-force-multiplier)? Want to know how you're doing as an airline in terms of Inbound Marketing?  Try our FREE [Inbound Marketing Assessment](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-develop-your-inbound-marketing-strategy-assessment-tool).   ## What Will You Get From a [Free Inbound Marketing Assessment](https://www.sapbwconsulting.com/inbound-marketing-assessment-scorecard)? Here are the key areas we review as part of our Free HubSpot Inbound Marketing Assessment:   - Search engine optimization opportunities - Landing pages & lead-gen forms - Calls-to-action - Marketing offers - [Email performance ](https://www.sapbwconsulting.com/blog/inbound-marketing/email-leads-for-business-consultancy-clients) - [Content performance ](https://www.sapbwconsulting.com/blog/inbound-marketing/maximizing-your-seo-with-a-content-cluster-strategy-tips-and-tricks) - Social media performance - [Competitor analysis](https://www.sapbwconsulting.com/blog/five-forces-model) ![Inbound Marketing Assessment](https://www.sapbwconsulting.com/hs-fs/hubfs/10%20Tips%20Airlines%20Inbound%20Marketing%20Blog/Inbound%20Marketing%20Assessment.png?width=2000&height=2000&name=Inbound%20Marketing%20Assessment.png)   If after your HubSpot Inbound Marketing Assessment, you think that we may be able to help you reach your [online marketing goals](https://www.sapbwconsulting.com/blog/inbound-marketing/5-ways-to-improve-your-online-mobile-marketing), we'll set up [a follow up meeting](https://www.sapbwconsulting.com/blog/inbound-marketing/10-dangerous-outcomes-of-inbound-marketing) to discuss whether we may be able to partner with you to create an [inbound marketing strategy](https://www.sapbwconsulting.com/blog/inbound-marketing/5-must-know-tips-to-strengthen-your-marketing-strategy-development) for your company.   ## Differentiated Inbound Marketing Strategy is Key   The data you have within your existing CRM system, as well as the flowing into your marketing system from systems such as Google 360, are an important aspect of developing an effective differentiation strategy for your Inbound Marketing Strategy.   ### Content is Key!    The Role of Content in Inbound Marketing Content is the magnet that attracts visitors to your site. As such, its role in inbound marketing is critical. In addition to attracting visitors, it helps convert visitors into leads and qualify leads through your marketing and sales cycles.   ### Content Provides the Glue to Build Trust   Content builds trust in your organization and, when done well, supports paid marketing, your sales process not to mention customer service. The [most powerful content](https://www.sapbwconsulting.com/blog/inbound-marketing/is-inbound-marketing-right-for-your-business) works because it addresses the wants and needs of your potential customers.   ## Request Your Inbound Airline Specific Inbound Marketing Assessment!   There's no risk, no obligation , and no credit card required !   [![New call-to-action](https://no-cache.hubspot.com/cta/default/118735/3d1bf654-8650-4417-a20c-130366b8804a.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/3d1bf654-8650-4417-a20c-130366b8804a)   Flying is a passion and my profession.   **People Who Read This Also Read:** - [Learn Why We Use Inbound Marketing](https://www.sapbwconsulting.com/blog/learn-why-we-use-inbound-marketing) - [Beginners CRM Guide](https://www.sapbwconsulting.com/beginners-crm-guide) - [Social Media Strategy](https://www.sapbwconsulting.com/inbound-marketing-services/Social-media-strategy) - [CIO's Guide To IT Strategy](https://www.sapbwconsulting.com/resources/cio-guide-to-it-strategy) - [SAP Reporting Strategy Development](https://www.sapbwconsulting.com/sap-reporting-strategy-development) - What's [Your E-Mail](https://www.sapbwconsulting.com/blog/inbound-marketing/whats-your-e-mail-marketing-strategy) Marketing Strategy?[Tutorial] - 10 [Critical Chain](https://www.sapbwconsulting.com/blog/10-critical-chain-project-manager-tips) Project Manager Tips - How to [Select a SAP](https://www.sapbwconsulting.com/blog/how-to-select-a-sap-recruitment-agency) Recruitment Agency - Learn What is [Catch Weight Management](https://www.sapbwconsulting.com/blog/learn-what-is-catch-weight-management) - What are 2 [Primary Focus](https://www.sapbwconsulting.com/blog/what-are-2-primary-focus-areas-for-sap-airline-customers) Areas for SAP Airline Customers? - Learn [What Tools](https://www.sapbwconsulting.com/blog/learn-what-tools-to-use-to-investigate-is-mill-functionality) To Use To Investigate IS-Mill Functionality - Leverage SAP BW to Increase [Supply Chain Inventory](https://www.sapbwconsulting.com/blog/leverage-sap-bw-to-increase-supply-chain-inventory-accuracy) Accuracy   ## **About SAP BW Consulting, Inc.**   SAP BW Consulting, Inc. provides comprehensive SAP solutions, including [SAP Business Intelligence (BI)](https://www.sapbwconsulting.com/blog/1099-contractor-payments) and SAP Business Warehouse (BW) consulting, SAP ABAP development, and project management. Our services also include a [1099 Contractor Invoicing and Payment Management System](https://www.sapbwconsulting.com/sap-staffing-agencies), Salesforce consulting, and Balanced Scorecard consulting for strategic planning. As HubSpot Marketing and Sales Partners, we specialize in Google Ads, Facebook Ads, LinkedIn Ads, Account-Based Marketing, [Content Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/get-your-lead-generation-effectiveness-scorecard), and Ecommerce solutions, including Shopify.   Ready to optimize your operations and strategy? [Book a meeting with us](https://www.sapbwconsulting.com/request-sap-implementation-consulting-support-meeting-request).    Topics from this blog: [Inbound Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/inbound-marketing) [CRM](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/crm) [Strategy Management](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/strategy-management) [Airlines](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/airlines) [Data Mining](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/data-mining) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Lonnie D. Ayers, PMP About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. ** ![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg) He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)**** [View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/inbound-marketing/author/lonnie-d-ayers-pmp) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lonnie D. 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