There are a Couple of Key Focus Areas for Airlines:
SAP Airline Solutions help airlines focus on:
- The total passenger experience,
- The cost of maintenance
Did you know aircraft maintenance makes up 20% of the total cost for airlines?
Or that fuel cost have risen every year for the past 3 years?
How Would the Airline Industry use Business Intelligence?
How can SAP airline industry solutions help you do that?
- SAP BOBJ analytics is a powerful tool for this especially with MRO analytics and Route profitability.
- The Passenger Loyalty Management Solution from SAP is one of the primary tools to not only track passenger loyalty as well as to provide actionable, measurable actions to improve passenger loyalty and thus increase airline profitability. This is especially important for aviation internet marketing consultants, one of our practice areas.
With over 120 airlines and 76 MRO companies using SAP airline solutions, a large body of airline specific experience exists and is in use, not just in the airline solution but as well in the Defense Forces Solution. For instance, flight scheduling is used not just by airlines but by Navy and seaborne support operations as well.
What are some of the Key Trends Driving Change in the Airline Industry? As practitioners of inbound marketing for aviation, we see the following trends:
- The Economy
- Changing Passenger Volumes
- Declining yield
- Shifting fuel prices, driving some airlines to actually buy their own oil refineries, i.e., Delta Airlines
- Airport costs, even though many airports have little to no traffic, see Spain.
- Ongoing Global Economic Crisis
- Competition & Transformation
- Consolidation & excess capacity, even Luthansa recently announced a large lay-off due to competition from Middle Eastern Airlines
- 3rd Party MRO growth, more than 5,000 in the world now, more springing up all the time.
- Changing co-operation and alliances
- Sustainability trends and new carbon regulations, especially the European Carbon Trading Scheme (ECTS), which is being fiercely resisted by virtually all non-European airlines.
- Rules for MRO outsourcing requiring advanced collaboration
- Health, Safety and Compliance
- Aging Fleets
- Extended planning and commitment horizons (parts, people, facilities)
- New management practices needed (optimized & integrated)
These are obviously complex issues to deal with, and the airlines represent one of the most complex business environments in the world. Typically, you will find 10s to 100s of legacy and SAP systems in use within any airline. Data quality and analytics become critical to generating profits and operating safely. That's why within our airline analytics consulting practice, we we focus on airline analytics consulting within our SAP BW Consulting practice. If you're in need of Senior level SAP BW Consulting support delivered by people with a deep aviation industry background, just click the button.
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