What are 2 Primary Focus Areas for SAP Airline Customers?

Table of Contents

There are a Couple of Key Focus Areas for Airlines:

SAP Airline Solutions help airlines focus on:

  • The total passenger experience,
  • The cost of maintenance

 

Did you know aircraft maintenance makes up 20% of the total cost for airlines?

Aircraft Preventive Maintenance

 

Or that fuel cost have risen every year for the past 3 years?

 

How Would the Airline Industry use Business Intelligence?

 

Being able to show key performance and operational data quickly and easily improves decision making for airline executives. 

 

How can SAP airline solutions help you do that?

 

  • SAP BOBJ analytics is a powerful tool for this especially with MRO analytics and Route profitability.

  • The Passenger Loyalty Management Solution from SAP is one of the primary tools to not only track passenger loyalty as well as to provide actionable, measurable actions to improve passenger loyalty and thus increase airline profitability.  This is especially important for aviation internet marketing consultants, one of our practice areas.

 

With over 120 airlines and 76 MRO companies using SAP airline solutions, a large body of airline specific experience exists and is in use, not just in the airline solution but as well in the Defense Forces Solution.  For instance, flight scheduling is used not just by airlines but by Navy and seaborne support operations as well.

 

What are some of the Key Trends Driving Change in the Airline Industry?  As practitioners of inbound marketing for aviation, we see the following trends:

 

  • The Economy

 

  • Changing Passenger Volumes
  • Declining yield
  • Shifting fuel prices, driving some airlines to actually buy their own oil refineries, i.e., Delta Airlines
  • Airport costs, even though many airports have little to no traffic, see Spain.
  • Ongoing Global Economic Crisis

 

  • Competition & Transformation

 

  • Consolidation & excess capacity, even Luthansa recently announced a large lay-off due to competition from Middle Eastern Airlines
  • 3rd Party MRO growth, more than 5,000 in the world now, more springing up all the time.
  • Changing co-operation and alliances

 

  • Regulatory Compliance

 

  • Sustainability trends and new carbon regulations, especially the European Carbon Trading Scheme (ECTS), which is being fiercely resisted by virtually all non-European airlines.
  • Rules for MRO outsourcing requiring advanced collaboration
  • Health, Safety and Compliance

 

  • Aging Fleets

 

  • Extended planning  and commitment horizons (parts, people, facilities)
  • New management practices needed (optimized & integrated)

 

These are obviously complex issues to deal with, and the airlines represent one of the most complex business environments in the world.  Typically, you will find 10s to 100s of legacy and SAP systems in use within any airline.  Data quality and analytics become critical to generating profits and operating safely. That's why within our airline analytics consulting practice, we we focus on airline analytics consulting within our SAP BW Consulting practice.  If you're in need of Senior level SAP BW Consulting support delivered by people with a deep aviation industry background, just click the button.

 

Click me

 

People Who Read This Also Read:

How To Unlock The ROI Of Your Marketing Analytics

5 Must Know Tips To Strengthen Your Marketing Strategy

Learn What Makes The SAP DFPS Solution Different

What Comes After SAP Airline Route Profitability

How To Create a SLA Between Marketing and Sales

 

Comments and feedback are appreciated!

 

Thanks

  

Download SAP BW Mindmap

Learn what SAP Business Warehouse is and what it does in under five minutes

Get this Mindmap

Lonnie Ayers

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

View All Articles by Lonnie Ayers

The SAP Blog

Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email.