SAP Airline Customers

What are 2 Primary Focus Areas for SAP Airline Customers?

Table of Contents

There are a Couple of Key Focus Areas for Airlines:

SAP Airline Solutions help airlines focus on:


Did you know aircraft maintenance makes up 20% of the total cost for airlines?

Aircraft Preventive Maintenance


Or that fuel cost have risen every year for the past 3 years?


How Would the Airline Industry Use Business Intelligence?


Being able to show key performance and operational data quickly and easily improves decision making for airline executives. 

How can SAP airline industry solutions help you do that?



With over 120 airlines and 76 MRO companies using SAP airline solutions, a large body of airline specific experience exists and is in use, not just in the airline solution but as well in the Defense Forces Solution.  For instance, flight scheduling is used not just by airlines but by Navy and seaborne support operations as well.


What are some of the Key Trends Driving Change in the Airline Industry?  As practitioners of inbound marketing for aviation, we see the following trends:


  • The Economy

  • Changing Passenger Volumes

  • Declining yield

  • Shifting fuel prices, driving some airlines to actually buy their own oil refineries, i.e., Delta Airlines

  • Airport costs, even though many airports have little to no traffic, see Spain.

  • Ongoing Global Economic Crisis

  • Competition & Transformation

  • Consolidation & excess capacity, even Luthansa recently announced a large lay-off due to competition from Middle Eastern Airlines.

  • 3rd Party MRO growth, more than 5,000 in the world now, more springing up all the time.

  • Changing co-operation and alliances.
  • Regulatory Compliance

  • Sustainability trends and new carbon regulations, especially the European Carbon Trading Scheme (ECTS), which is being fiercely resisted by virtually all non-European airlines.

  • Rules for MRO outsourcing requiring advanced collaboration.

  • Health, Safety and Compliance

    For airline companies, this has always been a top priority issue, and after COVID, most need to take a breather and conduct additional health and safety training.

  • Aging Fleets


  • Extended planning  and commitment horizons (parts, people, facilities)

  • New management practices needed (optimized & integrated)

These are obviously complex issues to deal with, and the airlines represent one of the most complex business environments in the world.  Typically, you will find 10s to 100s of legacy and SAP systems in use within any airline.  If airlines are to become customer centric, these systems will need to be transformed into modern, digital enterprise engines.


Data Quality is of Paramount Importance


Data quality and analytics become critical to generating profits and operating safely. That's why within our airline analytics consulting practice, we focus on airline analytics consulting within our SAP BW Consulting practice. SAP Hybris Data Hub exist to help ensure your operational and executive teams have the data they need, when they need it, SAP Hybris Data Hub exist.  


International Air Transport Association


SAP Hybris Commerce, travel accelerator, supports travel providers with modern retailing practices.  This is includes full support for the IATA One Order standard, which provides standards for almost everywhere a passenger is likely purchase an airline ticket.  SAP Hybris allows travel agencies and airlines to work closely together to generate real-time offers.

Data Driven Digital Transformation

Today's demanding airline customer demands an easy, flawless interaction with their airline, every step of the way.  SAP ERP, integrated with SAP Hybris Commerce and the SAP Airline Loyalty Management Solution, provide just such a digital customer engagement platform. SAP Hybris Solutions provide an omnichannel customer engagement experience. It is an advanced commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point and distribution channel.  It is a key enabling technology for the travel industry to be able to deliver personalized offers at scale, in any language, anywhere in the world, on any device.


Optimize the Airline Value Chain

The airline value chain is a complex set of processes and activities that contribute to the overall success and profitability of an airline. From passenger experience to maintenance costs, every aspect of the value chain plays a crucial role in ensuring a smooth operation. By optimizing the airline value chain, airlines can improve profitability, reduce costs, and provide a better experience for their passengers.



Senior SAP BW Analytics Consulting


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Lonnie D. Ayers, PMP

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

View All Articles by Lonnie D. Ayers, PMP

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