--- title: How to Market and Sell SAP Using Social Selling Techniques on Facebook description: Use Social Selling Basics When Marketing SAP Services Using Facebook Advertising. Facebook is Used by SAP and All of its Major Implementation Partners. image: https://www.sapbwconsulting.com/hubfs/Stock%20images/Image%20of%20a%20succesful%20casual%20business%20man%20using%20laptop%20during%20meeting.jpeg --- ![How to Market SAP Services on Facebook](https://www.sapbwconsulting.com/hubfs/Stock%20images/Image%20of%20a%20succesful%20casual%20business%20man%20using%20laptop%20during%20meeting.jpeg) # How to Market and Sell SAP Using Social Selling Techniques on Facebook Table of Contents ## Learn How to Market with Facebook Do you run the [marketing efforts](https://www.sapbwconsulting.com/knowing-what-you-sell-the-key-to-dominating-your-market) for a [SAP partner](https://www.sapbwconsulting.com/blog/top-10-guidelines-to-choosing-a-sap-partner) ? Do you need more [highly qualified and engaged leads](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-hubspot-prospects-and-linkedin-sales-strategy)? Were you aware of the amount of [marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/5-ways-to-improve-your-online-mobile-marketing) already being done by major [SAP Partners on Facebook](https://www.sapbwconsulting.com/blog/inbound-marketing/how-much-should-i-spend-on-facebook-ads-calculator)? Though [Facebook](https://www.sapbwconsulting.com/request-facebook-ad-management-services) is looking at changing certain indicators, like page followers, on [Facebook Business Pages](https://www.sapbwconsulting.com/blog/inbound-marketing/42-essential-hubspot-integrations-b2b-marketers-need-to-start-using), for now, these indicators remain a good [measurement yardstick](https://www.sapbwconsulting.com/blog/how-sap-certification-ought-to-work) for [social selling effectiveness](https://www.sapbwconsulting.com/blog/10-secret-tips-to-choosing-sap-consulting-companies) and how much effort [SAP Partners](https://www.sapbwconsulting.com/sap-partnership-advisory-services) have invested in their [Facebook marketing efforts](https://www.sapbwconsulting.com/hubspot-roi-calculator). ![How to Market SAP Services on Facebook](https://www.sapbwconsulting.com/hs-fs/hubfs/Stock%20images/Image%20of%20a%20succesful%20casual%20business%20man%20using%20laptop%20during%20meeting.jpeg?width=669&name=Image%20of%20a%20succesful%20casual%20business%20man%20using%20laptop%20during%20meeting.jpeg)   [SAP Partners](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-nail-sap-partnership-management) - [Social Media](https://www.sapbwconsulting.com/blog/inbound-marketing/the-ultimate-guide-to-sales-funnel-design-and-optimization) Savvy Competitors   Let's take a look at a few of the major [SAP Partner](https://www.sapbwconsulting.com/blog/5-reasons-why-your-business-needs-sap-services-consulting) Facebook Follower and Like Counts: ## Tata [Consultancy Services](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-uncover-sap-services-opportunities) - 704,412 people like this - 707,195 people follow this ## Infosys - 845,861 [people like this](https://www.sapbwconsulting.com/blog/inbound-marketing/13-lessons-learned-using-hubspots-workflow-lead-management-system) - 844,902 people follow this ## WIPRO - 1,462,437 people like this - 1,457,120 people follow this ## Accenture - 624,636 people like this - 42,894 people follow this ## IBM - 1,078,146 people [like this](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-social-media-to-your-advantage-in-your-business) - 1,088,818 people follow this ## L&T Technology Services - 38,134 people like this - 38,484 people follow this ## Then there is SAP itself - 1,102,011 people like this - 1,107,877 people follow this This is just a small sample of the [SAP partners](https://www.sapbwconsulting.com/blog/inbound-marketing/how-do-sap-partner-websites-rank-benchmark-report) you can find on Facebook. We have 932 more self-declared [SAP Partners](https://www.sapbwconsulting.com/blog/how-to-determine-your-fully-loaded-cost-rate) who have visited our website, which also has a substantial following on Facebook. We've also [helped several of them](https://www.sapbwconsulting.com/blog/inbound-marketing/top-20-effective-inbound-lead-generation-strategies) with their [lead generation](https://www.sapbwconsulting.com/blog/inbound-marketing/59-b2b-lead-generation-ideas-to-steal-tips-to-drive-more-sales-leads) efforts using the [Inbound Marketing methodology](https://www.sapbwconsulting.com/blog/inbound-marketing/attract-convert-close-delight-inbound-marketing-strategy). ## Not Just a Vanity Metric Many people may say these [social media engagement metrics](https://www.sapbwconsulting.com/blog/inbound-marketing/three-ways-social-media-marketing-is-changing-the-way-we-shop) are just vanity [metrics](https://www.sapbwconsulting.com/blog/how-to-improve-sap-profitability-management-p2-the-ultimate-guide) and don't mean they are enjoying success with Facebook marketing. Au contraire! When done properly, with a fully formed [marketing and sales funnel](https://www.sapbwconsulting.com/blog/inbound-marketing/5-must-know-tips-to-strengthen-your-marketing-strategy-development), these numbers can mean [sales](https://www.sapbwconsulting.com/blog/inbound-marketing/22-critical-lessons-learned-for-conducting-pre-sales-demos). In fact, in most cases, you can track how many [sales](https://www.sapbwconsulting.com/blog/how-to-improve-sap-profitability-management-the-ultimate-guide) each 'like' actually generates.   ## Generating Social Sales Results   These numbers also indicate the degree of effort that these [companies](https://www.sapbwconsulting.com/blog/inbound-marketing/are-you-ready-to-think-grow-rich-mindmap) have put into their [Facebook marketing efforts](https://www.sapbwconsulting.com/sales-funnel-inbound-marketing-and-sales-assessment-calculator). Being a social platform, it means that it has taken significant investment in terms of people spending time interacting on the platform. ## These Numbers Also Result From Facebook Paid Ads Increasing page likes is among the many different [Facebook Ad types](https://www.sapbwconsulting.com/facebook-ad-types-usage-mindmap) and objectives available. [No doubt](https://www.sapbwconsulting.com/blog/10-things-you-need-to-know-about-sap-s-hrms), all of these companies have spent and are [spending significant sums of money promoting their page](https://www.sapbwconsulting.com/blog/inbound-marketing/exploring-digital-marketing-in-companies-what-why-how). They do [this because Facebook](https://www.sapbwconsulting.com/inbound-marketing/unifying-your-sales-and-marketing-efforts) has proven itself to be an effective platform for reaching key decision makers.   ## SAP Go to Market Content Strategy   All of [these SAP Partners](https://www.sapbwconsulting.com/blog/inbound-marketing/what-do-sap-consultancies-do) are also finding that it takes increasingly more high quality content combined with a [paid ads strategy](https://www.sapbwconsulting.com/blog/inbound-marketing/try-our-google-adwords-roi-calculator) to achieve a positive [Facebook Ads ROI](https://www.sapbwconsulting.com/blog/inbound-marketing/how-much-should-i-spend-on-facebook-ads-calculator). Why? Because Mark Zuckerberg, CEO of Facebook, wants the platform to be both the go-to place for people [to socialize](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-how-to-land-big-customers-using-multi-channel-marketing) online as well as for companies to [use it for](https://www.sapbwconsulting.com/blog/inbound-marketing/how-venezuela-s-uprising-has-shown-the-power-of-social-media) more than just an ads platform.   ## What Does It Take To Successfully Advertise on Facebook?   If you're one of the many aspiring social sellers out there, I would like to tell you it is simple and will require few [social selling tools](https://www.sapbwconsulting.com/blog/inbound-marketing/6-overlooked-facts-that-can-affect-your-promotion-marketing). It is, if you spend enough of your valuable time on the platform. However, [I want you](https://www.sapbwconsulting.com/blog/inbound-marketing/3-powerful-techniques-for-increasing-your-inbound-sales) to know the reality of the situation - it takes a lot of time and effort to get this right, as well as continuous testing and optimization. So let's get to the how to: ## Prerequisites - Setup and complete your **Facebook Business Page** - You [will need artwork](https://www.sapbwconsulting.com/blog/inbound-marketing/3-multi-platform-marketing-resolutions-to-kick-off-the-new-year) for this for the banner, at a minimum - Get your page validated by Facebook - Create your Facebook Business Manager Page - This [is where you](https://www.sapbwconsulting.com/blog/inbound-marketing/4-ingredients-for-a-successful-direct-marketing-mix-recipe) will do most of your advertising work - Create and install your Facebook Pixel - You can create this from within your Facebook Business Manager - Once installed, you can use the F[acebook Pixel Helper](https://www.sapbwconsulting.com/blog/inbound-marketing/4-inbound-marketing-methodology-examples-influenced-by-music-festivals), a Chrome Extension, to verify if it is installed and working correctly - Decide on which events you will want to track - Modify your Facebook Pixel to support the events you want to track - - There [are a number](https://www.sapbwconsulting.com/blog/inbound-marketing/4-market-spend-approaches) of pre-defined events you should consider using - If Doing E-Commerce, connect your data-feed - This typically requires a paid [subscription](https://www.sapbwconsulting.com/blog/inbound-marketing/10-ways-the-subscription-economy-is-like-changing-an-engine-inflight) to a data feed provider. - This can [be done manually](https://www.sapbwconsulting.com/blog/inbound-marketing/the-art-of-assessing-your-market-segmentation) but that is not really feasible if there are frequent changes or [large volumes of data.](https://www.sapbwconsulting.com/blog/data-quality-best-practices-for-effective-sap-bw-reporting) - - There is a connector for this within [SAP Hybris](https://www.sapbwconsulting.com/get-sap-consulting-support-now). - Assign [people with](https://www.sapbwconsulting.com/blog/inbound-marketing/how-i-learned-to-sell-like-a-lion-king) the right roles to your Business Manager - You will need to do this on the actual page as well - This typically has a few hiccups ## Plan Your Content Strategy Understand that you're expected to engage people on Facebook. That means: - Create and post content frequently - Tell people who you are and why you do what you do - Engage with people - Did I tell you [video](https://www.sapbwconsulting.com/blog/inbound-marketing/5-best-ideas-how-business-can-grow-with-video) is all the rage? - Videos that are interesting are useful - Facebook live events typically do much better but do take both some technical setup (but not very much) and [you really can't](https://www.sapbwconsulting.com/blog/how-to-leverage-sap-bw-in-a-multi-channel-marketing-campaign) outsource this. - You might want to consider ecamm live for this, though your laptop and Facebook will suffice. - Groups are an [advanced, yet](https://www.sapbwconsulting.com/inbound-marketing/learning-seo-from-the-experts) potentially highly effective use of Facebook - Many celebrities can get 100,000 people to join a group. - Groups can be both open and closed, free and paid. - If you're a Hubspot user, which I highly recommend, you should already have connected your Hubspot system to Facebook - You have within Hubspot a calendar for [planning and monitoring](https://www.sapbwconsulting.com/blog/9-epm-sap-strategy-management-how-to-best-practices-to-implement-now) all your Facebook activities - You also can tie your Facebook efforts back to [content on your site.](https://www.sapbwconsulting.com/blog/inbound-marketing/12-sap-crm-content-management-system-requirements) - The Facebook Metrics in Hubspot are perfectly focused on those items you need to care about with regards to using Facebook as part of your [Inbound Marketing Strategy.](https://www.sapbwconsulting.com/blog/inbound-marketing/strategic-growth-planning) ## Define and Design Your Funnel ### This is How to Market Using Facebook Once you have your Facebook Page sat up, your Facebook Business Manager created, and your Facebook Pixel installed and events created, you are almost ready to start spending money on ads. Just one final step - design your funnel.   ### Facebook [Market Segmentation](https://www.sapbwconsulting.com/blog/inbound-marketing/5-simple-ways-to-assess-your-market-segmentation) Best Practices   Within Facebook Analytics, which you can access from within your Facebook Business Manager, you set up and track your audience through each stage of your sales funnel. I recommend you keep this funnel small, limited to 3 levels, Top, Middle and Bottom.   Finally, you should create an audience from each stage of the funnel you just designed. Initially, these audiences may not have many members, but with time, and a properly executed Facebook ads strategy, you should see each audience grow.   ### ***These audiences are where the [gold](https://www.sapbwconsulting.com/social-media-statistics-facebook-google-twitter) is.***   For it is these audiences which you can use to create lookalike audiences, the Facebook magic sauce to selling SAP using Facebook as part of your integrated [SAP marketing strategy](https://www.sapbwconsulting.com/blog/inbound-marketing/10-hubspot-crm-inbound-sales-best-practices). This is how you take an existing customer list, which should be the type of people you are trying to reach, combined with the value of each customer, and create a statistically similar audience. This is information that Facebook's [Machine Learning](https://www.sapbwconsulting.com/sap-training-courses) (ML) system can make good use of to help quickly focus your message on just the right audience. This makes [marketing](https://www.sapbwconsulting.com/blog/how-to-build-a-sap-sem-bps-retail-industry-value-case) SAP using Facebook far more effective.  It's how you enable your potential [customers](https://www.sapbwconsulting.com/blog/business-reporting-requirements) to find you so they can [buy sap services online](https://www.sapbwconsulting.com/blog/top-10-strategies-for-maximizing-roi-with-sap-consulting-services). ## With Great Power Comes Great Responsibility If you've ever clicked on a webinar within Facebook, say by Dan Lok or one of the other guru's, you will have experienced the phenomenon of your Facebook feed repeatedly showing ads from the same person, as well as other similar [advertisers](https://www.sapbwconsulting.com/get-the-ultimate-guide-to-hiring-an-inbound-marketing-agency). If it seems it bit much, it is because they have not put a frequency cap on how many times you see the advertisers ads. Don't do that. I recommend you put a frequency cap of about 1 to 2 per times a day. Be responsible, don't irritate people. You will achieve [the same results](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-why-we-use-inbound-marketing) at a lower cost if you do this correctly. ### Don't Be Afraid to Experiment Because there are so many different Facebook Ad Types available, you should not be afraid to experiment. The key to success, in my experience, is to work from the sale backwards.   ## Online Sales vs Complex Sales   If your [business model](https://www.sapbwconsulting.com/blog/sap-support-companies) can be executed entirely online, your Facebook Ads Strategy will look very different from one in which the final sale requires Face-to-Face interaction, such as complex [SAP sales](https://www.sapbwconsulting.com/blog/inbound-marketing/the-shocking-truth-about-your-sap-sales-process). If all of this sounds like more than you want to chew on yourself, you can always get help by reaching out to us. [![Get Facebook Ad Management Services](https://no-cache.hubspot.com/cta/default/118735/087f93cc-a057-4ef0-8146-acf21341ed09.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/087f93cc-a057-4ef0-8146-acf21341ed09)     Topics from this blog: [Facebook Ads](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/facebook-ads) [Facebook Ads Calculator](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/facebook-ads-calculator) [SAP Facebook Advertising](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/sap-facebook-advertising) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Lonnie D. Ayers, PMP About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. ** ![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg) He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)**** [View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/inbound-marketing/author/lonnie-d-ayers-pmp) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lonnie D. 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