Social Media Statistics

What Social Media Adopters Need to Know

A Compilation of Useful Social Media Statistics

Statistic	Source
62% of respondents do social media on top of other duties	Hubspot Social Media Survey 2018
37% Work on teams of 5 or fewer	Hubspot Social Media Survey 2018
25% Answering a complaint increases customer advocacy by as much as 25%	www.convinceandconvert.com
50% Not answering a complaint decreases customer advocacy by as much as 50%	www.convinceandconvert.com
40% Number of your customers who expect a response within 1 hour of posting it on their social media	www.convinceandconvert.com
2/3rds of Americans of now getting their news from Social Media sites	PEW Research Center, 2017
67% Number of social media users who say staying in touch with family and friends is a major reason they use it.	PEW Research Center, 2018
82% Percent of consumer IP traffic which will be video by 2021	CISCO
250,000,000 Number of people who view an Instagram story - per day	Facebook
4X as many of Consumers who would watch a video about a product as read about it.	Animoto
72% Percentage of people who trust content shared by 'average people' over content shared by brands	Olapic
2X More engagements with tweets with hashtags than those without	Linchpin SEO
55% more retweets with tweets with hashtags than those without	Linchpin SEO
92% Number of people who trust recommendations from individuals over brands	Nielsen's Global Global Trust in Advertising Survey, 2012
40% Number of millennials who use ad blockers	eMarketer, 2017
3% Number of people who generate 90% of the impact online	Traackr
76% Number of people who say purchases from past buyers influence their purchase decision	YotPo
20% to 40% Percent of customers who are likely to spend more with a business after a successful social customer service experience	Bain Bried - Putting Social Media to Work
12X Percentage increase in being retweeted if you ask for it.	Buffer
23X more likely to be retweeted if you spell out "retweet"	Buffer
47.7% Percentage increase interactions on Instagram post when using Emojis	Quintily
7.5% vs 2.9% The amount of financial gain for companies that deliver social service vs the companies that don't	Aberden Group
5.4% Increase in social buzz for companies that deliver social service	Aberden Group
1$ vs 6$ The cost of social interaction vs the cost of a call center interaction	Incite
84% Percent of consumers who expect a company to respond within 24 hours after they post on social media	Altitude
72% Percentage of Twitter complainants who expect a response within an hour	Hubspot
67% Percent of the buyer's journey which is considered digital	Sirius Decisions
78% Percent of social sellers who outsell sellers who do not use social selling	LinkedIN
91% Percent of B2B buyers who are now active on social media	IDC
84% Percentage of Senior Executives who use social media to support purchase decisions	IDC
80% Percentage of web traffic that goes to the first page of Google's search results	Hubspot Social Media Certification
50 Number of minutes the average Facebook spends on Facebook every day.	Hubspot Social Media Certification
75-90% Percentage of your ad's performance attributed to the image used in the ad	Hubspot Annual Report, 2015
43% Percentage of consumers who watch a video all the way through if they thought the content was relevant	Hubspot Annual Report, 2015
25% Percentage of Facebook users who only access the platform on their mobile phone	Hubspot Annual Report, 2015
60% Percentage of Instagram users who say the discover new brands they're interested through Instagram	Hubspot Annual Report, 2015
94% Percentage of Twitter users who say they plan on making a purchase(s) from a business(s) they follow on Twitter	Hubspot Annual Report, 2015
200,000,000 Number of active users on Pinterest	Hubspot Social Media Certification
2,000,000,000 + Number of active users on Facebook	Hubspot Social Media Certification
61% Number of Pinterest Users who said they discovered a new product or brand through a Pinterest Ad	Hubspot Annual Report, 2015
73% Number of Pinterest Users who said promoted content on the platform made Pinterest more useful	Hubspot Annual Report, 2015
100% of young people watch more video on Youtube than on network television	Hubspot Social Media Certification
40,000 Number of Searches conducted on Google every second	Hubspot Social Media Certification
5-20 Number of keywords Google suggest you target per ad group for optimal results	Google
46% Percentage of B2B marketers who are not sure any social media channel has generated sales for their business	Webbiquity
2.5X Revenue growth by highly engaged employees vs those who were not engaged	Hay Group
63% Percentage of customers who value a Technical Experts Opinion as highly credible	Edelman Trust Barometer 2018

Why is Social Media an Important Part of Inbound Marketing

Social media has become an integral part of inbound marketing, with statistics showing that 62% of respondents do social media on top of other duties. It is also worth noting that 40% of customers expect a response within an hour of posting on social media, and 84% expect a company to respond within 24 hours after they post. Additionally, 2/3rds of Americans are now getting their news from social media sites, and 67% of social media users say staying in touch with family and friends is a major reason they use it. With such a large audience present on social media, it is crucial for businesses to utilize social media platforms effectively to reach potential customers. At our company, we offer Facebook ad management services and have helped numerous businesses implement top-to-bottom sales funnels on Facebook and its related properties. If you're looking for expert Facebook consulting support, we offer a free 1-hour consultation to get started.

Social Media Prospecting

Social media prospecting is the process of identifying and engaging potential customers on various social media platforms. With 2 billion active users on Facebook alone, it's no surprise that businesses are turning to social media to reach their target audience. Social media statistics show that 40% of customers expect a response within one hour of posting on social media, and 84% expect a response within 24 hours. Additionally, 67% of social media users say they use it to stay in touch with family and friends, making social media a powerful tool for building relationships with customers. At our company, we specialize in Facebook ad management services and have helped businesses of all sizes implement effective social media prospecting strategies. If you're looking to grow your customer base and build lasting relationships with your audience, book your free 1-hour consultation with us today.

Using Social Media for Account Based Marketing (ABM)

Account Based Marketing (ABM) is a highly targeted marketing strategy that focuses on individual accounts or customers rather than a broader audience. The use of ABM has seen increased sales closure rates and improved average order value (AOV). With 91% of B2B buyers now active on social media, utilizing social media platforms for ABM has become increasingly important. Hubspot helps businesses implement ABM on various social media platforms, allowing them to reach their target audience and achieve their business goals. According to a survey by ITSMA, 87% of marketers said ABM delivered a higher ROI than any other marketing strategy. With such impressive statistics, it's clear that ABM should be a part of almost every business's marketing strategy.

Success Starts With a Social Media Marketing Assessment

In the world of inbound marketing, social media plays a crucial role in reaching and engaging potential customers. However, before implementing any social media strategy, it's essential to conduct a social media marketing assessment. This assessment allows businesses to identify their target audience, analyze their competitors, and determine the best social media platforms to utilize. Such an assessment is crucial, given that 40% of customers expect a response within an hour of posting on social media, and 84% expect a response within 24 hours. In addition, 67% of social media users say they use social media to stay in touch with family and friends, making it necessary to implement effective strategies that build lasting relationships with customers. At our company, we specialize in social media marketing assessments and have helped businesses of all sizes identify and engage their target audience effectively. Book your free 1-hour consultation with us today to get started on your social media marketing journey.

Facebook Ad Management Services

Facebook and all of its related properties have proven to be a fertile ground for marketing and sales. We've implemented top-to-bottom sales funnels for some of the most dynamic companies out there. If you're looking for Facebook Consulting Support from a company with deep expertise, just complete the form, book your 1 Hour FREE Consultation and let's get started.