| Statistic |
Source |
| 62% of respondents do social media on top of other duties |
Hubspot Social Media Survey 2018 |
| 37% Work on teams of 5 or fewer |
Hubspot Social Media Survey 2018 |
| 25% Answering a complaint increases customer advocacy by as much as 25% |
www.convinceandconvert.com |
| 50% Not answering a complaint decreases customer advocacy by as much as 50% |
www.convinceandconvert.com |
| 40% Number of your customers who expect a response within 1 hour of posting it on their social media |
www.convinceandconvert.com |
| 2/3rds of Americans of now getting their news from Social Media sites |
PEW Research Center, 2017 |
| 67% Number of social media users who say staying in touch with family and friends is a major reason they use it. |
PEW Research Center, 2018 |
| 82% Percent of consumer IP traffic which will be video by 2021 |
CISCO |
| 250,000,000 Number of people who view an Instagram story - per day |
Facebook |
| 4X as many of Consumers who would watch a video about a product as read about it. |
Animoto |
| 72% Percentage of people who trust content shared by 'average people' over content shared by brands |
Olapic |
| 2X More engagements with tweets with hashtags than those without |
Linchpin SEO |
| 55% more retweets with tweets with hashtags than those without |
Linchpin SEO |
| 92% Number of people who trust recommendations from individuals over brands |
Nielsen's Global Global Trust in Advertising Survey, 2012 |
| 40% Number of millennials who use ad blockers |
eMarketer, 2017 |
| 3% Number of people who generate 90% of the impact online |
Traackr |
| 76% Number of people who say purchases from past buyers influence their purchase decision |
YotPo |
| 20% to 40% Percent of customers who are likely to spend more with a business after a successful social customer service experience |
Bain Bried - Putting Social Media to Work |
| 12X Percentage increase in being retweeted if you ask for it. |
Buffer |
| 23X more likely to be retweeted if you spell out "retweet" |
Buffer |
| 47.7% Percentage increase interactions on Instagram post when using Emojis |
Quintily |
| 7.5% vs 2.9% The amount of financial gain for companies that deliver social service vs the companies that don't |
Aberden Group |
| 5.4% Increase in social buzz for companies that deliver social service |
Aberden Group |
| 1$ vs 6$ The cost of social interaction vs the cost of a call center interaction |
Incite |
| 84% Percent of consumers who expect a company to respond within 24 hours after they post on social media |
Altitude |
| 72% Percentage of Twitter complainants who expect a response within an hour |
Hubspot |
| 67% Percent of the buyer's journey which is considered digital |
Sirius Decisions |
| 78% Percent of social sellers who outsell sellers who do not use social selling |
LinkedIN |
| 91% Percent of B2B buyers who are now active on social media |
IDC |
| 84% Percentage of Senior Executives who use social media to support purchase decisions |
IDC |
| 80% Percentage of web traffic that goes to the first page of Google's search results |
Hubspot Social Media Certification |
| 50 Number of minutes the average Facebook spends on Facebook every day. |
Hubspot Social Media Certification |
| 75-90% Percentage of your ad's performance attributed to the image used in the ad |
Hubspot Annual Report, 2015 |
| 43% Percentage of consumers who watch a video all the way through if they thought the content was relevant |
Hubspot Annual Report, 2015 |
| 25% Percentage of Facebook users who only access the platform on their mobile phone |
Hubspot Annual Report, 2015 |
| 60% Percentage of Instagram users who say the discover new brands they're interested through Instagram |
Hubspot Annual Report, 2015 |
| 94% Percentage of Twitter users who say they plan on making a purchase(s) from a business(s) they follow on Twitter |
Hubspot Annual Report, 2015 |
| 200,000,000 Number of active users on Pinterest |
Hubspot Social Media Certification |
| 2,000,000,000 + Number of active users on Facebook |
Hubspot Social Media Certification |
| 61% Number of Pinterest Users who said they discovered a new product or brand through a Pinterest Ad |
Hubspot Annual Report, 2015 |
| 73% Number of Pinterest Users who said promoted content on the platform made Pinterest more useful |
Hubspot Annual Report, 2015 |
| 100% of young people watch more video on Youtube than on network television |
Hubspot Social Media Certification |
| 40,000 Number of Searches conducted on Google every second |
Hubspot Social Media Certification |
| 5-20 Number of keywords Google suggest you target per ad group for optimal results |
Google |
| 46% Percentage of B2B marketers who are not sure any social media channel has generated sales for their business |
Webbiquity |
| 2.5X Revenue growth by highly engaged employees vs those who were not engaged |
Hay Group |
| 63% Percentage of customers who value a Technical Experts Opinion as highly credible |
Edelman Trust Barometer 2018 |
