Should You Be Running Facebook Ads
After having ran hundreds of thousands of dollars of successful Facebook ads, for a variety of products and services, I think I can answer that - yes, you should, but you should know whether your numbers are going to work.
Set Your ROI Goals First With Our Facebook Budget Calculator
Facebook (Meta), with its billions of users and nearly infinite audience targeting capabilities, can work for many types of businesses. I've run successful campaigns at scale for consumer products and financial services, as well as e-commerce brands. There are no end to 'Guru's' out there, and I am always learning more, including from the Facebook Blueprint Courses, which are a great resource for any would-be Facebook advertiser.
At the beginning of any Facebook Campaign, one of the first steps you should be taking is to set your goals using our Facebook ads calculator which you will find further down the blog. They should be specific as to the dollar amount you want to earn from your Facebook advertising spend. You can easily do that using our Facebook advertising budget calculator.
There's More To Successful Facebook Advertising Than "Advertising"
Though we often receive advice from our Inbound Marketing software provider, Hubspot, to focus on just one thing, (not bad advice) we inevitably find that for our clients to be successful, we have to help them with a full spectrum of related tasks to really make their Facebook Ads dollars reach their goals:
- Do they have a working Sales Funnel?
- Do they know what they are actually selling?
- Is there sufficient demand for their product?
- Do they have sufficient capital to fund their inventory turns as we increase their sales volume?
- Do they have realistic expectations about how paid advertising will work?
- Do they have content to support the 'Facebook Model' of both being social and advertising?
- Is their on-site SEO (Search Engine Optimization) fully optimized?
- Is their Facebook budget sufficient to reach their actual Sales Goal?
- Do they have a target Facebook customer acquisition cost (CAC)
- Does their product or service fit well with the Facebook audience?
- Will they sell globally?
Facebook Ads Spend Goal Setting Calculator
In order to help set proper expectations for Facebook Advertising, I've set up a simple Facebook Ads Spend ROI Calculator you can use to set up your initial goals.
You've just seen how easy it is to use our Facebook Ads ROI Calculator.
The Facebook Ads ROI Calculator can also be used as a Facebook ads budget calculator, due to is interactive nature. If you never want to have a negative ROI, you can adjust the different parameters until you get to zero. However, if you have a minimum ROI, which many of our Facebook Advertising Clients have, then you can adjust the parameters until you hit them.
Total Facebook Advertising Budget Calculation
When it comes to establishing your Facebook Ads Budget, it's important to keep in that you'll have more cost than just the advertising fees paid to Facebook. You'll also need to budget for ad creatives, including images and product videos. In addition, Facebook ads, like Google Ads and LinkedIn Ads, require copywriting skills. Then there are fees required for the company who sets up and runs your Facebook Ads. While Facebook Ads Cost continue to rise, so do the potential returns. Facebook offers reach unmatched by other platforms.
Facebook Ads Management Services
What does our Facebook Ads Management Service Cover?
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Ad Campaign Strategy Development: Tailored strategies aligned with your business goals, target audience, and industry trends to maximize ad performance.
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Audience Targeting Optimization: Precise audience segmentation and targeting to ensure your ads reach the most relevant and high-converting audience segments.
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Ad Creative Development: Compelling ad creatives, including images, videos, and copy, designed to capture attention, evoke emotions, and drive engagement and conversions.
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Ad Copywriting: Expertly crafted ad copy that communicates your brand message effectively, encourages action, and enhances ad performance.
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A/B Testing and Optimization: Continuous testing and optimization of ad elements, including visuals, messaging, and targeting, to identify and capitalize on the most effective strategies.
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Budget Management: Strategic allocation and management of ad budgets to optimize spend efficiency and maximize ROI.
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Performance Tracking and Reporting: Comprehensive monitoring of ad performance metrics, accompanied by insightful analysis and regular reporting to track progress and inform future strategies.
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Conversion Tracking and Optimization: Implementation of conversion tracking tools and ongoing optimization to maximize ad conversions and ROI.
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Campaign Monitoring and Maintenance: Continuous monitoring of ad campaigns for performance fluctuations, ad fatigue, and optimization opportunities, with proactive adjustments to maintain effectiveness.
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Ad Account Management: Full management of your Facebook ad account, including account setup, configuration, and ongoing maintenance to ensure compliance and maximize performance.
If you don't feel comfortable with setting up and running your own Facebook advertising campaigns, then I would be glad to help you get going.
