Understand CRM Based Marketing and SAP BW

Table of Contents

How You Can Leverage SAP Customer Relationship Management (CRM) and Business Warehouse (BW)

Did you know youtube has served 1,000,000,000,000 (One Trillion) videos?  Or that hundreds of millions of people already engage with brands on social media channels such as Facebook and Twitter.  SAP is shooting to have 1,000,000,000 (One Billion) customers.  Big numbers, but how do you use them?  One of the key ways is with Customer Relationship Management  (CRM) coupled with high performance analytics based on SAP BW.

Target Every Channel With Multi-Channel Marketing

But that is at the top level of the sales channel.  We also see a need for multi-channel marketing strategies.  For instance, many major brands need to reach their customers and prospects via various channels, including:

  • Social Media
  • Mobile marketing,
  • Print Advertising
  • Inbound and Outbound marketing
  • Event based marketing

CRM Based Marketing

SAP CRM can help marketers design and manage marketing strategies that address each of these channels.  However, there is still a need for a solution that leverages highly focused knowledge of specific industries, their specific offering, and highly focused cross-platform capability.  That solution, Hubspot, exist and when coupled with very focused analytics, can help you achieve a Positive Marketing ROI with a high degree of confidence.

  • Mobile Strategy

Last year, in the U.S. alone, more than $150,000,000,000 was spent on mobile advertising.  That is up from $50,000,000,000 just 2 to 3 years ago.  Similar numbers are happening in Europe and Asia.  If you don’t have a mobile strategy that fully leverages both SAP CRM based marketing, BW, and Cross-Channel, write-once, publish everywhere technology, we have some key Cross-Channel Marketing Tips to get you started.


10 Step Guide to Cross-Channel  Marketing Success


People Who Read This Also Read:

12 SAP CRM Content Management System Requirements

3 Marketing Routes To Reach Your CRM Goals

3 Ways To Implement CRM Marketing

7 Warning Signs Your CRM Customer Service Processes Are Broken

11 Ways To Use Hubspot CRM as a Salesforce Multiplier

How to Segment Your Customers Using SAP BW and SAP CRM

How to Implement 10 Hubspot CRM Inbound Sales Best Practices

Where To Get Hubspot CRM Implementation Services

Use These 3 Marketing Routes to Reach Your CRM Goals

Beginners Guide to CRM



Download SAP BW Mindmap

Learn what SAP Business Warehouse is and what it does in under five minutes

Get this Mindmap

Lonnie Ayers

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

View All Articles by Lonnie Ayers

The SAP Blog

Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email.