How You Can Leverage SAP Customer Relationship Management (CRM) and Business Warehouse (BW)
Did you know YouTube has served 1,000,000,000,000 (One Trillion) videos? Or that hundreds of millions of people already engage with brands on social media channels such as Facebook, LinkedIn and Twitter. SAP is shooting to have 1,000,000,000 (One Billion) customers. Big numbers, but how do you use them? One of the key ways is with Customer Relationship Management (CRM) coupled with high performance analytics based on SAP BW. SAP BW is the SAP Business Intelligence or Data Warehouse. It also forms a key element of the Enterprise Performance Management (EPM) system provided by SAP.
Target Every Channel With Multi-Channel Marketing
But that is at the top level of the sales channel. We also see a need for multi-channel marketing strategies. For instance, many major brands need to reach their customers and prospects via various channels, including:
- Social Media
- Mobile marketing,
- Print Advertising
- Inbound and Outbound marketing
- Event based marketing
CRM Based Marketing
SAP CRM can help marketers design and manage marketing strategies that address each of these marketing channels. However, there is still a need for a solution that leverages highly focused knowledge of specific industries, their specific offering, and highly focused cross-platform capability. That solution, Hubspot, exist and when coupled with very focused analytics, can help you achieve a Positive Marketing ROI with a high degree of confidence. It can help you identify customer segments, and leverage analytics and smart content to deliver highly customized contextually relevant marketing and sales messaging to relevant customer segments.
- Mobile Strategy
Last year, in the U.S. alone, more than $150,000,000,000 was spent on mobile advertising. That is up from $50,000,000,000 just 2 to 3 years ago. Similar numbers are happening in Europe and Asia.
Leverage Customer Relationship Marketing Fully
CRM is a Must for Today's Digital Based Businesses
If you don’t have a mobile marketing strategy that fully leverages both SAP CRM based marketing, BW, and Cross-Channel, write-once, publish everywhere technology, we have some key Cross-Channel Marketing Tips to get you started.
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7 Warning Signs Your CRM Customer Service Processes Are Broken
11 Ways To Use Hubspot CRM as a Salesforce Multiplier
How to Segment Your Customers Using SAP BW and SAP CRM
How to Implement 10 Hubspot CRM Inbound Sales Best Practices
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Use These 3 Marketing Routes to Reach Your CRM Goals
