Sales Overachiever - Here's How Systems Help
Are you facing challenges with your sales performance? Do your competitors seem to be gaining ground? Are you struggling to find highly qualified leads? Do your Account Executives need support in planning and executing their sales strategies?
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I’ve been there and done that. Fortunately, I’ve also beat quota by over 500% percent, more than once.
How do you do it?
You must analyze your marketing and then market to it in a variety of channels. Sounds simple enough.. So far.
What will you need:
- You will need access to tools, such as Hoovers, to find potential sales targets, or D&B (Informa in Spain). If you have Hubspot, then you can use the companies database.
- You will need a contact database (used by both SAP CRM and BW) and preferably, established relationships, think social media, such as LinkedIN here, or even better, prior relationships.
- You will need relative, Industry Specific Content (this is the Multi-Channel Marketing aspect)
- Of course, you will need a Unique Selling Proposition (USP)
- You will need a business case that you can also feed back into your closed loop analytical reporting system.
- You will need a highly defined and measurable Marketing-Sales-Delivery process
- Of course, you will need top flight sales people, who know how to the use the tools, and that you constantly train.
- In B2B sales, you will need a sales planning system that allows you to plan out each sales cycle, all underpinned by analytics at every stage of the sales process.
Sales Enablement
If you have all the above, you will need a content generation and delivery system that works across marketing channels, both on and off-line. SAP CRM provides much of this functionality, though the creative part, still requires a series of other tools and skillsets. If you have SAP BW analytics properly integrated into your sales process, whether you are an online song seller or a field sales organization selling ERP software, you will be able to beat back the snapping jaw of those competitors. If not, your lead flow will dry up, your deal flow will collapse and your life will suck. Did I say that, oops.
Multi-Channel Marketing
In conclusion, the key to beating the competition and achieving sales overachievement lies in a well-defined and measurable multi-channel marketing strategy. By utilizing tools such as Hoovers and Hubspot, establishing strong relationships, creating industry-specific content, and having a unique selling proposition, businesses can generate highly qualified leads and close more deals. It's also essential to have a sales planning system that allows for planning out each sales cycle, underpinned by analytics at every stage. By implementing these strategies and utilizing the resources provided in our 9 step guide to Multi-Channel Marketing, businesses can achieve success and beat back the competition. Don't miss out on this valuable resource - get your guide today and start improving your sales performance!
People Who Read This Also Read:
- Top 10 Guidelines to Choosing a SAP Service Partner
- 5 Surprising Reasons Enterprises Don’t Use An ERP
- How To Segment Your Customers using SAP BW and CRM
Comments are Always Welcome!
Are you ready to take your sales performance to new heights and leave your competitors in the dust? We've got the ultimate guide to achieving sales overachievement through a well-defined and measurable multi-channel marketing strategy. But we don't want to stop there - we want to hear from you! What challenges are you currently facing in your sales efforts? Do you have any questions about the tools mentioned or how to create compelling industry-specific content? Our team of experts is here to help. Drop a comment or ask a question below, and let's ignite a discussion that will supercharge your sales success! Don't miss out on this opportunity to learn and grow – your journey to sales excellence starts now!
