--- title: Do You Know Your SAP Modules description: Know Your SAP Modules and they can support your Industry/business solutions, to for, instance do multi channel marketing campaigns image: https://www.sapbwconsulting.com/hs-fs/file-16589455-png/images/sap_map-resized-600.png --- ![SAP Modules](https://www.sapbwconsulting.com/hs-fs/file-16589455-png/images/sap_map-resized-600.png) # Do You Know Your SAP Modules Table of Contents ## Do You Know All of the SAP Modules?   No matter where you are at in your [SAP journey](https://www.sapbwconsulting.com/blog/12-easy-steps-to-being-a-better-sap-consultant), whether just thinking **[about SAP](https://www.sapbwconsulting.com/confused-by-rfp-responses/)**, in the [pre-sales stage](https://www.sapbwconsulting.com/blog/inbound-marketing/22-critical-lessons-learned-for-conducting-pre-sales-demos), the [implementation](https://www.sapbwconsulting.com/get-sap-consulting-support-now) stage, or the [continuous business improvement](https://www.sapbwconsulting.com/enterprise-services/it-services/your-5-year-it-strategic-plan-partners) stage, you probably don’t know all the **[different SAP modules](https://www.sapbwconsulting.com/learn-what-erp-is-using-our-mindmap/)**.   Know Your [SAP Functional Modules](https://www.sapbwconsulting.com/request-sap-functional-consulting-support) and [they can](https://www.sapbwconsulting.com/blog/inbound-marketing/10-ways-internet-marketing-reveals-inventory-problems) support your Industry/[business solutions](https://www.sapbwconsulting.com/blog/how-to-use-a-project-charter-to-start-a-project), to for, instance do [multi channel marketing campaigns](https://www.sapbwconsulting.com/blog/inbound-marketing/10-shortcuts-to-mastering-multi-channel-marketing) within the [Retail environment](https://www.sapbwconsulting.com/blog/how-to-build-a-sap-sem-bps-retail-industry-value-case).   ## How could you?     Unless you are a trained [SAP consultant](https://www.sapbwconsulting.com/sap-consulting-fi-co-mm-sd-pp-plm-bw-vora-hr-crm-scm-apo-ehs-grc-modules) with years of [experience](https://www.sapbwconsulting.com/blog/10-secret-tips-to-choosing-sap-consulting-companies), and have an inordinate amount of [curiosity](https://www.sapbwconsulting.com/blog/inbound-marketing/10-shortcuts-to-mastering-multi-channel-marketing), it is unlikely you have [knowledge](https://www.sapbwconsulting.com/blog/inbound-marketing/attract-convert-close-delight-inbound-marketing-strategy) of every [SAP module](https://www.sapbwconsulting.com/blog/how-to-understand-sap-modules-in-5-minutes).        ![SAP Modules](https://www.sapbwconsulting.com/hs-fs/file-16589455-png/images/sap_map-resized-600.png?width=584&height=438&name=sap_map-resized-600.png) **My View of SAP Modules**     ## SAP Industry Solutions   This is mostly because [SAP](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-nail-sap-partnership-management) sells **[Industry Solutions](https://www.sapbwconsulting.com/explore-sap-industry-solutions/)**, and rebrands them with both the [industry](https://www.sapbwconsulting.com/blog/inbound-marketing/5-simple-ways-to-assess-your-market-segmentation) speak of that [market](https://www.sapbwconsulting.com/blog/inbound-marketing/10-hubspot-crm-inbound-sales-best-practices), say **Aerospace & [Defense](https://www.sapbwconsulting.com/blog/learn-what-makes-sap-dfps-solution-different)** (for which they [sell the **DFPS (Defense Forces, Public Security)** solution](https://www.sapbwconsulting.com/knowing-what-you-sell-the-key-to-dominating-your-market) which doesn’t even have the same organizational unit structure as any of the other [SAP ERP](https://www.sapbwconsulting.com/blog/sap-bw-and-gallinas-en-libertad-free-at-last) based [industry solutions](https://www.sapbwconsulting.com/blog/inbound-marketing/the-shocking-truth-about-your-sap-sales-process)) as well as specific [technical functionality](https://www.sapbwconsulting.com/sap-sem-cpm-risk-register-design-template).   ## Why You Must Know This   You might ask, why should I care what [modules](https://www.sapbwconsulting.com/blog/8-value-based-questions-for-real-estate-management-software-solutions) are in the box?  If I did know, what [benefit](https://www.sapbwconsulting.com/blog/how-to-improve-sap-profitability-management-the-ultimate-guide) would it be to me?    Glad you asked:   - You know your business and to map your [business process requirements](https://www.sapbwconsulting.com/blog/inbound-marketing/22-critical-lessons-learned-for-conducting-pre-sales-demos) to the available [SAP modules](https://www.sapbwconsulting.com/blog/how-to-understand-sap-modules-in-5-minutes), you need a tool, such as our **[SAP R/3 Mindmap](https://www.sapbwconsulting.com/download-our-sap-bw-mindmap/),** that can quickly show you what [SAP modules](https://www.sapbwconsulting.com/blog/5-things-to-know-about-your-sap-project-manager) exist. - Your [SAP](https://www.sapbwconsulting.com/blog/how-to-understand-sap-supply-chain-management-and-bw) team, most likely from a [**System Integrator**](https://www.sapbwconsulting.com/sap-partnership-advisory-services), such as [SAP BW Consulting, Inc.](https://www.sapbwconsulting.com/blog/introducing-sap-bw-consulting-business-intelligence-that-works) or [SAP](https://www.sapbwconsulting.com/blog/how-to-improve-sap-profitability-management-p2-the-ultimate-guide) itself, will [know SAP](https://www.sapbwconsulting.com/blog/sap-center-of-expertise-sap-coe-approach) but not necessarily your [business](https://www.sapbwconsulting.com/blog/inbound-marketing/are-you-ready-to-think-grow-rich-mindmap), even if you have a very thorough and **[extensive RFP](https://www.sapbwconsulting.com/need-help-with-your-rfp/)**. - You will need a **[solution architect](https://www.sapbwconsulting.com/our-services/sap-architect-support/)** (of both your business and [SAP](https://www.sapbwconsulting.com/blog/cots-vs-custom-development-decision-tree-analysis)) to craft your solution, and no matter how much they know, they may not know a [solution](https://www.sapbwconsulting.com/total-cost-of-ownership-tco) exist within the [SAP modules](https://www.sapbwconsulting.com/blog/10-sap-data-migration-mistakes-to-avoid). This last point is critical.    ## SAP Marketing and Sales Modules Let us say you are an industry that employs [**multi-channel marketing**](https://www.sapbwconsulting.com/get-our-5-step-guide-to-multi-channel-marketing-campaigns), such as [retail](https://www.sapbwconsulting.com/blog/how-to-use-sap-bw-to-prevent-retail-losses).  SAP [CRM](https://www.sapbwconsulting.com/blog/inbound-marketing/3-ways-to-implement-crm-marketing) is a very powerful system, but you may [need capabilities](https://www.sapbwconsulting.com/blog/what-is-the-tco-of-that-shinny-new-system-youre-about-to-buy) that go well beyond SAP [CRM](https://www.sapbwconsulting.com/hubspot-roi-calculator) to truly execute a [Strategic and Tactical Marketing Plan](https://www.sapbwconsulting.com/blog/inbound-marketing/4-ways-to-bring-digital-innovation-to-your-company).    ## Synthesize Various Solution Components for Better [ROI](https://www.sapbwconsulting.com/seo-roi-calculator) A [solution architecture](https://www.sapbwconsulting.com/blog/10-sap-data-migration-mistakes-to-avoid) that both leverages the capability of **[SAP CRM](https://www.sapbwconsulting.com/blog/inbound-marketing/12-sap-crm-content-management-system-requirements), [SAP BW](https://www.sapbwconsulting.com/understanding-sap-bw-in-5-minutes)** and a third party **multi channel  marketing platform** would probably [yield a higher](https://www.sapbwconsulting.com/blog/inbound-marketing/4-ingredients-for-a-successful-direct-marketing-mix-recipe) **marketing ROI** than a strictly stand-alone SAP CRM – BW combo.    ## Industry Principal Plays a Key Role   This [is why you](https://www.sapbwconsulting.com/blog/inbound-marketing/3-multi-platform-marketing-resolutions-to-kick-off-the-new-year) may need the services of [someone with the](https://www.sapbwconsulting.com/blog/inbound-marketing/how-i-learned-to-sell-like-a-lion-king) title **Industry Principal**.  These are [specialist](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-how-to-land-big-customers-using-multi-channel-marketing) who **DO know** the complete end-to-end [Industry Solution](https://www.sapbwconsulting.com/blog/inbound-marketing/does-pci-dss-compliance-affect-you) footprint of SAP and can advise you on you what can, can’t and should or shouldn’t [do with](https://www.sapbwconsulting.com/blog/how-to-leverage-sap-bw-in-a-multi-channel-marketing-campaign) the existing **[SAP Modules](https://www.sapbwconsulting.com/blog/how-sap-certification-ought-to-work), **such as **[SAP HCM](https://www.sapbwconsulting.com/blog/10-things-you-need-to-know-about-sap-s-hrms)**.   ## [Integrate 3rd Party Solutions](https://www.sapbwconsulting.com/blog/inbound-marketing/42-essential-hubspot-integrations-b2b-marketers-need-to-start-using) ### Greater Process Capability and Flexibility They can also help you effectively [integrate 3rd party solutions](https://www.sapbwconsulting.com/hubspot-integrations-sales-sap-chat), to, for example, deliver [**multi channel marketing campaigns**](https://www.sapbwconsulting.com/learn-how-to-implement-a-multi-channel-marketing-campaign) and [measure the ROI](https://www.sapbwconsulting.com/blog/5-kpi-design-best-practice-guidelines).   ## SAP ECC Mindmap   [![Explore SAP R3 Solution](https://no-cache.hubspot.com/cta/default/118735/f18b9643-3abf-4f23-83cb-705d67939bb6.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/f18b9643-3abf-4f23-83cb-705d67939bb6)     More reading: - [What are 2 Primary Focus Areas for SAP Airline Customers?](https://www.sapbwconsulting.com/blog/what-are-2-primary-focus-areas-for-sap-airline-customers) - [10 Critical Chain Project Manager Tips](https://www.sapbwconsulting.com/blog/10-critical-chain-project-manager-tips) - [Learn What is Catch Weight](https://www.sapbwconsulting.com/blog/10-critical-chain-project-manager-tips)[ Management](https://www.sapbwconsulting.com/blog/learn-what-is-catch-weight-management) - [How To Segment Your Customers using SAP BW and CRM](https://www.sapbwconsulting.com/blog/how-to-segment-your-customers-using-sap-bw-and-crm) - [14 Remote SAP Consulting Mistakes You Don't Know You're Making](https://www.sapbwconsulting.com/blog/14-sap-remote-consulting-mistakes-you-don-t-know-your-making) - [3 Ways to Design KPIs Using SAP Solution Map Composer](https://www.sapbwconsulting.com/blog/3-ways-to-design-kpis-using-sap-solution-map-composer) - [Why You Need Functional SAP Consultants on a SAP BW Project](https://www.sapbwconsulting.com/blog/why-you-need-functional-sap-consultants-on-a-sap-bw-project) - [8 Secrets to SAP Enabled Spend Performance Management](https://www.sapbwconsulting.com/blog/8-secrets-to-sap-enabled-spend-performance-management) - [Learn What Tools To Use To Investigate IS-Mill Functionality](https://www.sapbwconsulting.com/blog/learn-what-tools-to-use-to-investigate-is-mill-functionality) - [Leverage SAP BW to Increase Supply Chain Inventory Accuracy](https://www.sapbwconsulting.com/blog/leverage-sap-bw-to-increase-supply-chain-inventory-accuracy) - [BusinessObjects Explorer Best Practices](https://www.sapbwconsulting.com/blog/businessobjects-explorer-best-practices)   #### Please Leave us a Question or Comment!   We hope you found the information on SAP modules and [industry solutions](https://www.sapbwconsulting.com/blog/what-are-sap-industry-solutions) useful and informative. As readers, your comments and feedback are invaluable to us and other readers. Did you find the point about leveraging SAP CRM, SAP BW, and a third-party multi-channel marketing platform for a higher marketing ROI interesting? Have you learned something new and valuable from this blog? We would love to hear your thoughts and questions. Additionally, if there are any other topics relevant to [SAP modules](https://www.sapbwconsulting.com/sap-asap-project-review) and solutions that you would like to read about, please let us know in the comments below. Thank you for reading! Topics from this blog: [Marketing](https://www.sapbwconsulting.com/blog/topic/marketing) [Best Practices](https://www.sapbwconsulting.com/blog/topic/best-practices) [Project Management](https://www.sapbwconsulting.com/blog/topic/project-management) [SAP Modules](https://www.sapbwconsulting.com/blog/topic/sap-modules) [Solution Architecture](https://www.sapbwconsulting.com/blog/topic/solution-architecture) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Lonnie D. Ayers, PMP About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. ** ![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg) He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)**** [View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/author/lonnie-d-ayers-pmp) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules#blogposting", "@type" : "BlogPosting", "about" : [ { "@type" : "Organization", "name" : "SAP", "sameAs" : "https://en.wikipedia.org/wiki/SAP_AG" }, { "@type" : "Thing", "name" : "Modules", "sameAs" : "https://en.wikipedia.org/wiki/Modular_design" }, { "@type" : "Thing", "name" : "Industry", "sameAs" : "https://en.wikipedia.org/wiki/Industry_(economics)" }, { "@type" : "Thing", "name" : "Business", "sameAs" : "https://en.wikipedia.org/wiki/Business" }, { "@type" : "Thing", "name" : "Market", "sameAs" : "https://en.wikipedia.org/wiki/Market_(economics)" }, { "@type" : "Thing", "name" : "Solution", "sameAs" : "https://en.wikipedia.org/wiki/Problem_solving" } ], "author" : { "@id" : "https://www.sapbwconsulting.com/about-lonnie-ayers#person" }, "dateModified" : "2025-02-16T10:00:00", "datePublished" : "2025-02-16T10:00:00", "description" : "Understand SAP modules in plain language, how they map to business functions, and how to choose the right module set for your organization.", "headline" : "Do You Know Your SAP Modules", "inLanguage" : "en", "mainEntityOfPage" : { "@id" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules#webpage" }, "mentions" : [ { "@type" : "Thing", "name" : "Pre-sales", "sameAs" : "https://en.wikipedia.org/wiki/Presales" }, { "@type" : "Thing", "name" : "Implementation", "sameAs" : "https://en.wikipedia.org/wiki/Implementation" }, { "@type" : "Thing", "name" : "Retail", "sameAs" : "https://en.wikipedia.org/wiki/Retail" }, { "@type" : "Thing", "name" : "Training", "sameAs" : "https://en.wikipedia.org/wiki/Training" }, { "@type" : "Thing", "name" : "Experience", "sameAs" : "https://en.wikipedia.org/wiki/Experience" }, { "@type" : "Thing", "name" : "Knowledge", "sameAs" : "https://en.wikipedia.org/wiki/Knowledge" }, { "@type" : "Organization", "name" : "Defense Forces", "sameAs" : "https://en.wikipedia.org/wiki/Military" } ], "name" : "Do You Know Your SAP Modules", "potentialAction" : { "@type" : "ViewAction", "name" : "Explore SAP R/3 Solution", "target" : { "@type" : "EntryPoint", "actionPlatform" : [ "http://schema.org/DesktopWebPlatform", "http://schema.org/MobileWebPlatform" ], "inLanguage" : "en", "urlTemplate" : "https://www.sapbwconsulting.com/learn-what-sap-erp-is-using-our-mindmap" } }, "publisher" : { "@id" : "https://www.sapbwconsulting.com#organization" }, "url" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#website", "@type" : "WebSite", "inLanguage" : "en", "name" : "SAP BW Consulting, Inc.", "publisher" : { "@id" : "https://www.sapbwconsulting.com#organization" }, "url" : "https://www.sapbwconsulting.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#organization", "@type" : "Organization", "logo" : { "@id" : "https://www.sapbwconsulting.com#logo" }, "name" : "SAP BW Consulting, Inc.", "sameAs" : [ "https://www.linkedin.com/company/543163/admin/", "https://www.youtube.com/user/SAPBWConsulting/", "https://twitter.com/Lonniea39", "https://www.facebook.com/SAPBWConsulting" ], "url" : "https://www.sapbwconsulting.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#logo", "@type" : "ImageObject", "caption" : "SAP BW Consulting, Inc. logo", "url" : "https://www.sapbwconsulting.com/hs-fs/hubfs/sapbw-consulting.png?width=2847&name=sapbw-consulting.png" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/about-lonnie-ayers#person", "@type" : "Person", "name" : "Lonnie D. Ayers", "sameAs" : [ "https://www.linkedin.com/in/lonnieayers" ], "url" : "https://www.sapbwconsulting.com/about-lonnie-ayers", "worksFor" : { "@id" : "https://www.sapbwconsulting.com#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules#webpage", "@type" : "WebPage", "breadcrumb" : { "@id" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules#breadcrumbs" }, "description" : "Understand SAP modules in plain language, how they map to business functions, and how to choose the right module set for your organization.", "headline" : "Do You Know Your SAP Modules", "inLanguage" : "en", "isPartOf" : { "@id" : "https://www.sapbwconsulting.com#website" }, "mainEntity" : { "@id" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules#blogposting" }, "name" : "Do You Know Your SAP Modules", "url" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules#breadcrumbs", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.sapbwconsulting.com", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.sapbwconsulting.com/blog", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "item" : "https://www.sapbwconsulting.com/blog/do-you-know-your-sap-modules", "name" : "Do You Know Your SAP Modules", "position" : 3 } ] } ```