Do You Know Your SAP Modules

Table of Contents

Do You Know All of the SAP Modules?

 

No matter where you are at in your SAP journey, whether just thinking about SAP, in the pre-sales stage, the implementation stage, or the continuous business improvement stage, you probably don’t know all the different SAP modules.

 

Know Your SAP Functional Modules and they can support your Industry/business solutions, to for, instance do multi channel marketing campaigns within the Retail environment.

 

How could you?  

 

Unless you are a trained SAP consultant with years of experience, and have an inordinate amount of curiosity, it is unlikely you have knowledge of every SAP module

 

 

 

SAP Modules

My View of SAP Modules

 

 

SAP Industry Solutions

 

This is mostly because SAP sells Industry Solutions, and rebrands them with both the industry speak of that market, say Aerospace & Defense (for which they sell the DFPS (Defense Forces, Public Security) solution which doesn’t even have the same organizational unit structure as any of the other SAP ERP based industry solutions) as well as specific technical functionality.

 

Why You Must Know This

 

You might ask, why should I care what modules are in the box?  If I did know, what benefit would it be to me? 

 

Glad you asked:

 

This last point is critical. 

 

SAP Marketing and Sales Modules


Let us say you are an industry that employs multi-channel marketing, such as retail.  SAP CRM is a very powerful system, but you may need capabilities that go well beyond SAP CRM to truly execute a Strategic and Tactical Marketing Plan

 

Synthesize Various Solution Components for Better ROI


A solution architecture that both leverages the capability of SAP CRM, SAP BW and a third party multi channel  marketing platform would probably yield a higher marketing ROI than a strictly stand-alone SAP CRM – BW combo. 

 

Industry Principal Plays a Key Role

 

This is why you may need the services of someone with the title Industry Principal.  These are specialist who DO know the complete end-to-end Industry Solution footprint of SAP and can advise you on you what can, can’t and should or shouldn’t do with the existing SAP Modules, such as SAP HCM.

 

Integrate 3rd Party Solutions

Greater Process Capability and Flexibility


They can also help you effectively integrate 3rd party solutions, to, for example, deliver multi channel marketing campaigns and measure the ROI.

 

SAP ECC Mindmap

 

Explore SAP R3 Solution

 

 

More reading:

 

Please Leave us a Question or Comment!

 

We hope you found the information on SAP modules and industry solutions useful and informative. As readers, your comments and feedback are invaluable to us and other readers. Did you find the point about leveraging SAP CRM, SAP BW, and a third-party multi-channel marketing platform for a higher marketing ROI interesting? Have you learned something new and valuable from this blog? We would love to hear your thoughts and questions. Additionally, if there are any other topics relevant to SAP modules and solutions that you would like to read about, please let us know in the comments below. Thank you for reading!

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Lonnie D. Ayers, PMP

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

View All Articles by Lonnie D. Ayers, PMP

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