--- title: How to Grade Your Digital Marketing in under 5 Minutes [Online Tool] description: Learn how you can conduct your own Inbound Marketing Assessment in under 5 minutes with our free online IMA tool. Developed from the proven Hubspot Inbound Marketing Methodology and in use by over 45,000 companies, this will show you how you can dominate digital marketing. image: https://www.sapbwconsulting.com/hubfs/IMA%20Questions/Inbound_Marketing_Methodology_Stages.png --- ![Inbound Marketing Methodology_Stages](https://www.sapbwconsulting.com/hubfs/IMA%20Questions/Inbound_Marketing_Methodology_Stages.png) # How to Grade Your Digital Marketing in under 5 Minutes [Online Tool] Table of Contents ## Are Your Digital Marketing Efforts Effective? If you're a busy [business owner](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-create-a-successful-blog-strategy-a-step-by-step-guide), entrepreneur or marketer, you know you need to [generate leads](https://www.sapbwconsulting.com/lead-generation) and turn them into customers. [Like most businesses on planet earth](https://www.sapbwconsulting.com/blog/inbound-marketing/top-20-effective-inbound-lead-generation-strategies), [generating leads ](https://www.sapbwconsulting.com/blog/inbound-marketing/59-b2b-lead-generation-ideas-to-steal-tips-to-drive-more-sales-leads)by leveraging [digital marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/skyrocket-your-sales-with-a-reliable-inbound-marketing-agency) is usually a top priority. With billions of websites out there, the [competition](https://www.sapbwconsulting.com/sap-partnership-advisory-services) is fierce. There's a proven way to win at [digital marketing](https://www.sapbwconsulting.com/hubspot-consultant) today. There are also lots of ways for global [marketing teams](https://www.sapbwconsulting.com/blog/inbound-marketing/the-best-inbound-sales-methodology-sell-the-way-prospects-buy) to throw money away without much to show for it.   Learn how you can conduct your own [Inbound Marketing Assessment](https://www.sapbwconsulting.com/blog/inbound-marketing/inbound-marketing-assessment-scorecard) in under 5 minutes with our free online [IMA tool](https://www.sapbwconsulting.com/inbound-marketing-assessment-scorecard). Developed from the proven [Hubspot Inbound Marketing Methodology](https://www.sapbwconsulting.com/blog/inbound-marketing/discover-12-secrets-to-building-an-inbound-marketing-website) and in use by over 45,000 companies, this will show you how you can dominate [digital marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/8-tips-for-successful-online-seo-class-setup). ## How Do You Know You're Doing It Well? In our experience, the best indicator that you will be successful with this proven method is if you [have something to sell](https://www.sapbwconsulting.com/knowing-what-you-sell-the-key-to-dominating-your-market) and a working [sales process](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-get-your-sales-roar-on). Seems fairly obvious when you think about it. We didn't actually have that worked out when we started out, even though we had been delivering [SAP consulting services](https://www.sapbwconsulting.com/blog/10-secret-tips-to-choosing-sap-consulting-companies) with a focus on [SAP BW](https://www.sapbwconsulting.com/understanding-sap-bw-in-5-minutes) for decades. ## Our Own Hero's Journey With impeccable timing, my brother and I decided to launch our [SAP Business Warehouse](https://www.sapbwconsulting.com/enterprise-services/sap-industry-solutions/business-intelligence-consulting/what-is-sap-business-warehouse) focused [consultancy](https://www.sapbwconsulting.com/business-ratio-kpi-formulas-financial-formulas) in the summer of 2008. We had both long ago concluded that though we made excellent [consulting rates](https://www.sapbwconsulting.com/blog/how-to-determine-your-fully-loaded-cost-rate) as [SAP consultants](https://www.sapbwconsulting.com/blog/12-easy-steps-to-being-a-better-sap-consultant), we could not earn more than our own available hours allowed. While we both were still living overseas, we figured out how to form a C corporation remotely in the [USA, making](https://www.sapbwconsulting.com/blog/inbound-marketing/i-was-just-interviewed-by-the-thoughtful-entrepreneur-podcast) us true digital nomads. We then put our [heads together to](https://www.sapbwconsulting.com/blog/inbound-marketing/3-powerful-techniques-for-increasing-your-inbound-sales) decide (or refine) our [business strategy](https://www.sapbwconsulting.com/blog/inbound-marketing/strategic-growth-planning), which included deciding on our approach to SAP digital [marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/what-is-inbound-marketing-used-for-by-sap-consultancies).   ## Hubspot Inbound Marketing Software Platform   As it happens, while working as a Senior [SAP Industry](https://www.sapbwconsulting.com/blog/what-are-sap-industry-solutions) Principal in SAP MENA, I had seen a demonstration of [Hubspot's Inbound Marketing software platform](https://www.sapbwconsulting.com/free-website-seo-audit-grader-serp-sem-amp). In my capacity as a Senior Industry Principal, which came with a sales quota of $4,500,000.00 of Net New License Sales, I had to submit an annual business plan.   ## An Omnichannel [Digital Marketing Strategy](https://www.sapbwconsulting.com/blog/inbound-marketing/5-must-know-tips-to-strengthen-your-marketing-strategy-development)   [My annual business plan](https://www.sapbwconsulting.com/blog/inbound-marketing/10-dangerous-outcomes-of-inbound-marketing) included my plans for [sales](https://www.sapbwconsulting.com/blog/inbound-marketing/22-critical-lessons-learned-for-conducting-pre-sales-demos), marketing, [consulting](https://www.sapbwconsulting.com/blog/learn-more-about-our-sap-business-intelligence-consulting-services), training, [development](https://www.sapbwconsulting.com/blog/cots-vs-custom-development-decision-tree-analysis) and user groups. Though I routinely greatly[ exceeded my Sales Quota](https://www.sapbwconsulting.com/blog/inbound-marketing/predicting-how-lead-generating-websites-will-change-in-2022), the director of marketing routinely told me no and always followed that up by saying I needed to do more Inbound Marketing - without being able [to fully explain](https://www.sapbwconsulting.com/blog/inbound-marketing/how-i-learned-to-sell-like-a-lion-king) what it actually was.  What she was really saying was that I needed a multifaceted digital marketing [approach coupled](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-why-we-use-inbound-marketing) with an offline digital [marketing strategy](https://www.sapbwconsulting.com/blog/unleashing-business-success-balanced-scorecard-strategy).   ## Referral Business Has Limitations   Up until I ventured out into this [entrepreneurial](https://www.sapbwconsulting.com/amazon-consulting-amazon-ads-management-e-commerce) role (actually, I've set up several [7 figure businesses](https://www.sapbwconsulting.com/inbound-marketing/learning-seo-from-the-experts) in the past), I had been able to rely largely on my network for referral work. Though referrals are great, you can't control them, and you can't really scale them all that easily. So I signed up for [Hubspot's Inbound Marketing Software platform](https://www.sapbwconsulting.com/blog/inbound-marketing/13-proven-steps-to-optimize-inbound-marketing-forms-more-sales-leads), and began to learn all they had offer when it comes to doing Inbound Marketing, which is an online [digital marketing strategy](https://www.sapbwconsulting.com/blog/inbound-marketing/exploring-digital-marketing-in-companies-what-why-how). ## Unknown Unknowns I was not a web developer, and fortunately or unfortunately, depending upon your point of view, I could write content, which is a key component of the inbound online marketing methodology. After all, a [SAP consultant](https://www.sapbwconsulting.com/blog/12-easy-steps-to-being-a-better-sap-consultant) can create documents, if nothing else. As newly anointed Hubspot customers, we were assigned an on-boarding consultant. His job was to make sure we got live on Hubspot. As part of that [process, their migratio](https://www.sapbwconsulting.com/inbound-marketing/unifying-your-sales-and-marketing-efforts)n team migrated our existing Godaddy website to Hubspot. It wasn't much to work with (which their [marketing grade tool](https://www.sapbwconsulting.com/website-grader) quickly revealed), and certainly we didn't really know how to [generate leads](https://www.sapbwconsulting.com/blog/inbound-marketing/13-lessons-learned-using-hubspots-workflow-lead-management-system) with it. We certainly didn't have any downloadable [marketing content](https://www.sapbwconsulting.com/blog/inbound-marketing/12-sap-crm-content-management-system-requirements) on it. ## No Real Sales Process If we were starting over today, knowing what we know now, our focus would have been on productizing some part of our vast service delivery capability. [SAP Project Management](https://www.sapbwconsulting.com/enterprise-services/sap-industry-solutions/sap-project-management), my own speciality, comes with its own methodology, ASAP, but you can't really package it, as it is typically a hands-on, face-to-customer role, onsite. But, there are parts of SAP Business Warehouse that can be packaged and delivered remotely, such as our [SAP BW Naming Convention Service](https://www.sapbwconsulting.com/request-sap-bw-naming-conventions-review).   ## The Need to Grade a Marketing Plan   A deep dive marketing and sales assessment would have been tremendously helpful, if only for causing us to think deeply about our offer. As it is, we've produced [over 400 content pieces](https://www.sapbwconsulting.com/blog/inbound-marketing/10-ways-profound-knowledge-can-improve-building-landing-pages), 17 online calculators and web applications and various advanced product and service selectors as part of an emergent [Inbound Marketing approach to selling and delivering consulting services](https://www.sapbwconsulting.com/blog/inbound-marketing/inbound-marketing-assessment-scorecard). ### We Became Hubspot Partners As 'push-the-envelop' Hubspot customers, we were invited to become [Hubspot partners](https://www.sapbwconsulting.com/blog/inbound-marketing/4-inbound-marketing-methodology-examples-influenced-by-music-festivals) about 3 years after we started our Inbound Marketing journey. It was nice having a [partner methodology](https://www.sapbwconsulting.com/sap-partner-advisory-services) 'in-a-box'. Keep in mind, Hubspot is constantly evolving their tool, to [include adding a CRM](https://www.sapbwconsulting.com/blog/inbound-marketing/11-ways-to-use-hubspot-crm-as-a-sales-force-multiplier) (which it did not have when we signed on) which solved one of our major problems with 'losing' [leads](https://www.sapbwconsulting.com/blog/inbound-marketing/comprehensive-guide-to-lead-generation-consulting-services). The famous Inbound Marketing methodology graphic didn't exist either, which went a long way toward clarifying the approach. ![Inbound Marketing Methodology_Stages](https://www.sapbwconsulting.com/hs-fs/hubfs/IMA%20Questions/Inbound_Marketing_Methodology_Stages.png?width=600&name=Inbound_Marketing_Methodology_Stages.png) ### Scientific Approach to Digital Marketing Part of the [Inbound Methodology](https://www.sapbwconsulting.com/inbound-marketing/how-to-run-an-inbound-marketing-campaign-checklist) is conducting the Inbound Marketing Assessment, which we have done with all of our [Hubspot Inbound Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/10-hubspot-crm-inbound-sales-best-practices) customers. It helps you understand how you are doing as well as how "Best-In-Class" are performing in each of the major phases of the methodology:   - [Attract](https://www.sapbwconsulting.com/blog/inbound-marketing/attract-convert-close-delight-inbound-marketing-strategy) - [Convert](https://www.sapbwconsulting.com/blog/inbound-marketing/attract-convert-close-delight-inbound-marketing-strategy) - [Close](https://www.sapbwconsulting.com/blog/inbound-marketing/attract-convert-close-delight-inbound-marketing-strategy) - [Delight](https://www.sapbwconsulting.com/blog/inbound-marketing/attract-convert-close-delight-inbound-marketing-strategy) Above all, it helps you understand whether you're a good fit for Inbound Marketing.  Many companies are not and it makes little sense to attempt the Inbound Marketing approach if you're not a good fit to begin with.   ### We Believe In [Automation](https://www.sapbwconsulting.com/blog/inbound-marketing/unlocking-success-with-sap-marketing-automation) Maybe it's just in our nature but when we find a [sales proces](https://www.sapbwconsulting.com/blog/inbound-marketing/the-shocking-truth-about-your-sap-sales-process)[s](https://www.sapbwconsulting.com/blog/inbound-marketing/the-shocking-truth-about-your-sap-sales-process) that has been standardized and can be automated, we do it. With the Inbound Marketing Assessment (IMA), we found not only a standardized process, we also found an excel tool that helps guide you through the Inbound Marketing Assessment (IMA) and provides a grade of your current marketing efforts. With one of the more advanced capabilities of Hubspot, we were able to convert this IMA into an online tool, which anyone can use, for free, at anytime. We also use it to conduct one-on-one assessments for clients that prefer to have some hand-holding. ### It Solved a Major Client Pain Point Though it is very easy to conduct the assessment using excel, excel leads to bad data in the form of inconsistent results, as it does everywhere. When you use the online tool, the individual results are always recorded and available for [consistent analysis](https://www.sapbwconsulting.com/blog/sap-hana-margin-analysis). If you forget what you said your [lead conversion rate](https://www.sapbwconsulting.com/blog/inbound-marketing/the-ultimate-guide-to-developing-a-lead-nurturing-strategy) was, and it is lost in a corrupted excel, you lose it. When it is recorded in the database, you can always pull it back up and track changes over time. ## Grade Your Own Marketing Efforts If you want to quickly [evaluate how you're doing](https://www.sapbwconsulting.com/sap-partner-website-ranking-inbound-marketing-benchmark-report), the IMA tool is the quickest way to find out. More than 45,000 companies have used this assessment to [benchmark themselves](https://www.sapbwconsulting.com/blog/inbound-marketing/how-do-sap-partner-websites-rank-benchmark-report) against both [competitors](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-boost-your-seo-with-hubspots-powerful-seo-tools) and other [non-competitor businesses](https://www.sapbwconsulting.com/blog/five-forces-model). If you would like to conduct your own IMA, you can get started by clicking the button.   [![How's your Marketing? Take our Self-Assessment](https://no-cache.hubspot.com/cta/default/118735/348fe1c4-42db-48f8-a52b-0f214f53a683.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/348fe1c4-42db-48f8-a52b-0f214f53a683)   People Who Read This Also Read: - Top 10 Guidelines to [Choosing a SAP](https://www.sapbwconsulting.com/blog/top-10-guidelines-to-choosing-a-sap-partner) Service Partner - 14 Remote SAP [Consulting Mistakes](https://www.sapbwconsulting.com/blog/14-sap-remote-consulting-mistakes-you-don-t-know-your-making) You Don't Know You're Making - Learn [What Tools](https://www.sapbwconsulting.com/blog/learn-what-tools-to-use-to-investigate-is-mill-functionality) To Use To Investigate IS-Mill Functionality - Leverage SAP BW to Increase [Supply Chain Inventory](https://www.sapbwconsulting.com/blog/leverage-sap-bw-to-increase-supply-chain-inventory-accuracy) Accuracy - BusinessObjects [Explorer](https://www.sapbwconsulting.com/blog/businessobjects-explorer-best-practices) Best Practices - [Free Website SEO  Grade|SEO|SERP|SEM|AMP|Marketing Grader](https://www.sapbwconsulting.com/free-website-seo-grade-audit-serp-sem-amp) ## **About SAP BW Consulting, Inc.**   SAP BW Consulting, Inc. is a [niche consulting firm](https://www.sapbwconsulting.com/business-consulting-services-mba-strategy-growth) specializing in SAP Business Intelligence solutions. We offer expert SAP Business Warehouse (SAP BW) consulting and implementation support, as well as comprehensive SAP consulting across all 16 core [SAP modules](https://www.sapbwconsulting.com/blog/roce-return-on-capital-employed-simply-explained) and 31 industry solutions. Our services include advanced SAP ABAP development and full project management support to ensure your SAP initiatives run smoothly and efficiently.   In addition to SAP services, we are a certified [HubSpot Marketing and Sales Partner](https://www.sapbwconsulting.com/blog/inbound-marketing/get-your-lead-generation-effectiveness-scorecard), leveraging the [HubSpot Inbound Methodology](https://www.sapbwconsulting.com/seo-roi-calculator) to help businesses generate leads and boost sales. We also provide Salesforce consulting to manage complex environments that integrate SAP, HubSpot, and Salesforce.   Ready to take your SAP and marketing operations to the next level? [Book a meeting with us](https://www.sapbwconsulting.com/blog/inbound-marketing/grade-your-digital-marketing-in-under-5-minutes#) today to explore how we can support your [business goals](https://www.sapbwconsulting.com/blog/competitive-intelligence-strategies).     Topics from this blog: [Inbound Marketing Methodology](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/inbound-marketing-methodology) [Inbound Marketing Calculator](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/inbound-marketing-calculator) [Inbound Marketing and Sales Assessment](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/inbound-marketing-and-sales-assessment) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Lonnie D. Ayers, PMP About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. ** ![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg) He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)**** [View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/inbound-marketing/author/lonnie-d-ayers-pmp) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lonnie D. 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