--- title: Discover 10 Key Benefits of SAP BW Reporting description: Discover what are the benefits of SAP BW reporting using our 'in the field' observations from numerous SAP BW projects image: https://www.sapbwconsulting.com/hs-fs/file-20148412-png/images/dollar_tree_400_clr_8754.png --- ![SAP BW Reporting](https://www.sapbwconsulting.com/hs-fs/file-20148412-png/images/dollar_tree_400_clr_8754.png) # Discover 10 Key Benefits of SAP BW Reporting Table of Contents ## Benefits of SAP BW Reporting   Here at [SAP BW Consulting](https://www.sapbwconsulting.com/understanding-sap-bw-in-5-minutes), Inc., we receive a constant stream of request to define what are the benefits of [SAP BW Reporting](https://www.sapbwconsulting.com/request-sap-business-planning-and-consolidation-sap-bpc-consulting-support).    As you might imagine, this is a subject near and dear to our hearts, as it is indeed, our [core business](https://www.sapbwconsulting.com/blog/inbound-marketing/are-you-ready-to-think-grow-rich-mindmap) - to deliver [business benefits](https://www.sapbwconsulting.com/blog/sap-grants-management) via [SAP BW](https://www.sapbwconsulting.com/request-sap-bw-naming-conventions-review) based [business process reporting](https://www.sapbwconsulting.com/enterprise-services/sap-industry-solutions/business-requirements-analysis)!  So, we would like to say “we’re glad you asked” ## In the Field Observations   But ‘in the field’ observation is what we most like to use to answer this question, and we have a “LOT” of [data points](https://www.sapbwconsulting.com/develop-a-data-governance-framework) from a large number of [SAP BW projects](https://www.sapbwconsulting.com/consulting-rate-calculator-whats-your-rate) and now, we have a large number of ‘in the field’ observations that also include [SAP BusinessObjects (BOBJ) based solutions](https://www.sapbwconsulting.com/sap-bobj-consultant-profile), such as xCelsius (dashboarding), [Webi](https://www.sapbwconsulting.com/blog/how-to-get-the-webi-universe-data-source-connection-setup), BOE, Explorer and [SAP BW on HANA](https://www.sapbwconsulting.com/blog/understanding-the-most-common-sap-data-warehousing-concepts).    So when you read through this, keep in mind that the solution architecture required to achieve these benefits often times requires one or more of these solutions:   ![What are the benefits of SAP BW](https://www.sapbwconsulting.com/hs-fs/file-20148412-png/images/dollar_tree_400_clr_8754.png?width=196&height=303&name=dollar_tree_400_clr_8754.png) **Money may not grow on trees, but it does grow in SAP BW**   ## So What Business Benefits Have We Seen?    Most benefits come from solving a problem or uncovering a previously undiscovered opportunity, especially in the area of **[Strategy](https://www.sapbwconsulting.com/sap-sem-cpm-balanced-scorecard-input-template)**.    1. One of the major [benefits of using SAP BW](https://www.sapbwconsulting.com/blog/top-10-benefits-for-financial-analysis-in-the-latest-sap-ep4) we almost ALWAYS come across is the opportunity to discover and fix **Unit of Measurement** issues.  Sometimes, these errors are minor, but more often than not, they are so [deeply embedded](https://www.sapbwconsulting.com/develop-a-data-governance-framework) in the company’s operations, they may require a restatement of the company’s financials. 2. Discovering the **root cause of product [outages](https://www.sapbwconsulting.com/blog/how-to-understand-sap-supply-chain-management-and-bw)**[, especially](https://www.sapbwconsulting.com/blog/how-to-understand-sap-supply-chain-management-and-bw), but not only, with [Retail Operators](https://www.sapbwconsulting.com/blog/how-to-use-sap-bw-to-prevent-retail-losses) who have a high degree of interest in making sure their product is available on the shelf when the customer, who they have spent so much [time and effort](https://www.sapbwconsulting.com/blog/identifying-cause-of-data-load-error-when-using-a-sap-bw-dtp) in getting into their establishment in the first place, passes by the SKU (Stock Keeping Unit) location. 3. Identifying problems with **MRP settings** in the underlying ERP system.  One of our more advanced dashboard projects involved [ERP-BW-BOE-LiveOffice-xCelsius](https://www.sapbwconsulting.com/blog/learn-what-makes-sap-dfps-solution-different).  After Go-Live, it was almost immediately apparent that forecasted outages were due to continuously failing to update the MRP settings with the data available from the datawarehouse. 4. Item 3 above typically [requires the expertise](https://www.sapbwconsulting.com/blog/inbound-marketing/5-simple-ways-to-assess-your-market-segmentation) of logisticians and BW consultants, so we look for BW Consultants with combinations of skillsets.  Why?  The ability to **provide high level interpretation** of the data is an advanced skill that few [in the BW](https://www.sapbwconsulting.com/blog/inbound-marketing/how-important-is-data-governance-to-internet-marketing) world actually get much practice at.  5. **Identifying [bad data](https://www.sapbwconsulting.com/blog/data-quality-best-practices-for-effective-sap-bw-reporting)** and correcting it.  With **$600,000,000,000.00** reportedly lost by the U.S. economy due to bad data, this is an area ripe with opportunity.  [SAP BW](https://www.sapbwconsulting.com/blog/how-to-build-a-sap-sem-bps-retail-industry-value-case) is without peer in identifying bad data.  The [BOBJ data tools](https://www.sapbwconsulting.com/sap-view-consultant-profiles-resumes-and-cv) make it somewhat easier to fix the data, but we find the ability to recognize bad data, and determine where the bad data is being generated in the underlying [business proces](https://www.sapbwconsulting.com/blog/inbound-marketing/the-shocking-truth-about-your-sap-sales-process)[s](https://www.sapbwconsulting.com/blog/inbound-marketing/the-shocking-truth-about-your-sap-sales-process), is a key skill, which, when deployed, results in rapid benefit to the business. 6. A key benefit of a SAP BW datawarehouse is that it is considered a **prerequisite to establishing and executing** a [Balanced Scorecard](https://www.sapbwconsulting.com/blog/unleashing-business-success-balanced-scorecard-strategy) based Strategy, at least among SAP customers, especially those using [SAP SSM](https://www.sapbwconsulting.com/blog/8-more-epm-sap-strategy-management-how-to-best-practices). 7. Despite the ready availability of over 6000 [standard ERP reports](https://www.sapbwconsulting.com/developing-balanced-scorecards), and numerous other standard [reporting tools](https://www.sapbwconsulting.com/blog/business-reporting-requirements), the SAP Business Warehouse provides a unique ability to **uncover false assumptions**.  In one recent project, one of our customers discovered that their most [profitable](https://www.sapbwconsulting.com/blog/how-to-improve-sap-profitability-management-p2-the-ultimate-guide) contract type was not the one they had assumed.  8. Being able to think through the process of **what comes after** you have the data from a [SAP BW report](https://www.sapbwconsulting.com/enterprise-services/sap-industry-solutions/sap-business-intelligence-consulting/what-is-sap-business-warehouse) is also a critical benefit of SAP BW.  For instance, the commercial manager of one of our Airline Customers was faced with a never ending flow of vast volumes of information about how the airline was performing and needed to know what to do next, based on what the route profitability was telling him and his team.  SAP BW allows such situations to be [modeled](https://www.sapbwconsulting.com/blog/how-to-improve-sap-profitability-management-the-ultimate-guide) and responded to much more effectively. 9. SAP BW allows you to **[segment your prospects](https://www.sapbwconsulting.com/blog/5-simple-ways-to-assess-your-market-segmentation)** and customers on a vast scale, with almost infinite granularity, so that you can more effectively leverage your CRM system.  When properly designed, this granularity can be fed from many parts of the SAP system and **[3rd party systems](https://www.sapbwconsulting.com/hubspot-software-demonstration-marketing-sales-automation)**, such that you can integrate social media feeds, order history, search history, and predictive analytics, to create focused, relevant offerings. 10. The current ‘hot trend’ of providing real-time embedded **[dashboards](https://www.sapbwconsulting.com/xcelsius-2008-dashboard-best-practices)** is potentially a game-changer for many business executives.  The danger is losing [credibility in the data](https://www.sapbwconsulting.com/blog/reporting-skills), and SAP BW is a primary source of ‘high quality accurate data.  There are many dashboard scenarios where SAP BW is not in the loop, but for the majority of [SAP Customers](https://www.sapbwconsulting.com/blog/12-easy-steps-to-being-a-better-sap-consultant), we see the SAP BW system as the **source of record** and thus, of critical value to the acceptance and profitable use of dashboards. ## Many Benefits of Using SAP   There are many other benefits, and in fact, SAP offers a free service to help you develop an [Enterprise Reporting Strategy](https://www.sapbwconsulting.com/enterprise-reporting-strategy-development).    ### Use them.    We can help you with that or design, build, and deliver a highly **[beneficial SAP BW system](https://www.sapbwconsulting.com/download-your-equivalent-sales-business-case-builder/)** for you.  Click the button to get started.    [![Click me](https://no-cache.hubspot.com/cta/default/118735/e11e2ca3-9f28-4681-ba52-5e7fa0ee656c.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/e11e2ca3-9f28-4681-ba52-5e7fa0ee656c)   We would love to hear about some of the unique benefits of SAP BW you have uncovered.  You never know, might work their way back into the BW business case somewhere down the line.  Don't forget to subscribe to our blog for more updates.   [![Subscribe to Our Blog](https://no-cache.hubspot.com/cta/default/118735/c6d376f1-245b-41d5-abd8-cb7329adc71a.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/c6d376f1-245b-41d5-abd8-cb7329adc71a)     Topics from this blog: [BW Benefits](https://www.sapbwconsulting.com/blog/topic/bw-benefits) [BI Industry Trends](https://www.sapbwconsulting.com/blog/topic/bi-industry-trends) [Process Measurement](https://www.sapbwconsulting.com/blog/topic/process-measurement) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Lonnie D. Ayers, PMP About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. ** ![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg) He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)**** [View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/author/lonnie-d-ayers-pmp) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/blog/discover-10-key-benefits-of-sap-bw-reporting#blogposting", "@type" : "BlogPosting", "about" : [ { "@type" : "Thing", "name" : "Incentive", "sameAs" : "https://en.wikipedia.org/wiki/Incentive" }, { "@type" : "Organization", "name" : "SAP", "sameAs" : "https://en.wikipedia.org/wiki/SAP_AG" }, { "@type" : "Thing", "name" : "Business reporting", "sameAs" : "https://en.wikipedia.org/wiki/Business_reporting" }, { "@type" : "Thing", "name" : "Project", "sameAs" : "https://en.wikipedia.org/wiki/Project" } ], "author" : { "@id" : "https://www.sapbwconsulting.com/about-lonnie-ayers#person" }, "description" : "Learn about the top business benefits of SAP BW Reporting and how it can enhance your organization's performance.", "headline" : "Discover 10 Key Benefits of SAP BW Reporting", "inLanguage" : "en", "mainEntityOfPage" : { "@id" : "https://www.sapbwconsulting.com/blog/discover-10-key-benefits-of-sap-bw-reporting#webpage" }, "mentions" : [ { "@type" : "Thing", "name" : "Consultant", "sameAs" : "https://en.wikipedia.org/wiki/Consultant" }, { "@type" : "Thing", "name" : "Streaming media", "sameAs" : "https://en.wikipedia.org/wiki/Streaming_media" }, { "@type" : "Thing", "name" : "Business process", "sameAs" : "https://en.wikipedia.org/wiki/Business_process" }, { "@type" : "Thing", "name" : "Field research", "sameAs" : "https://en.wikipedia.org/wiki/Field_research" }, { "@type" : "Organization", "name" : "SAP BusinessObjects", "sameAs" : "https://en.wikipedia.org/wiki/BusinessObjects" }, { "@type" : "Thing", "name" : "Mind", "sameAs" : "https://en.wikipedia.org/wiki/Mind" } ], "name" : "Discover 10 Key Benefits of SAP BW Reporting", "potentialAction" : { "@type" : "ViewAction", "name" : "Get IT Staffing Support", "target" : { "@type" : "EntryPoint", "actionPlatform" : [ "http://schema.org/DesktopWebPlatform", "http://schema.org/MobileWebPlatform" ], "inLanguage" : "en", "urlTemplate" : "https://www.sapbwconsulting.com/SAP-BW-Consulting-Support" } }, "publisher" : { "@id" : "https://www.sapbwconsulting.com#organization" }, "url" : "https://www.sapbwconsulting.com/blog/discover-10-key-benefits-of-sap-bw-reporting" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#website", "@type" : "WebSite", "name" : "SAP BW Consulting, Inc.", "publisher" : { "@id" : "https://www.sapbwconsulting.com#organization" }, "url" : "https://www.sapbwconsulting.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#organization", "@type" : "Organization", "logo" : { "@id" : "https://www.sapbwconsulting.com#logo" }, "name" : "SAP BW Consulting, Inc.", "sameAs" : [ "https://www.linkedin.com/company/543163/admin/", "https://www.youtube.com/user/SAPBWConsulting/", "https://twitter.com/Lonniea39", "https://www.facebook.com/SAPBWConsulting" ], "url" : "https://www.sapbwconsulting.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#logo", "@type" : "ImageObject", "caption" : "SAP BW Consulting, Inc. logo", "url" : "https://www.sapbwconsulting.com/hs-fs/hubfs/sapbw-consulting.png?width=2847&name=sapbw-consulting.png" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/about-lonnie-ayers#person", "@type" : "Person", "name" : "Lonnie D. 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