--- title: SAP HANA and Industry Solutions description: "SAP HANA Scenario On the Flight Deck of World Airways Flight 69 Pilot to Co-Pilot: Fuel Check Good? Co-Pilot to Pilot: Fuel Check Go," image: https://www.sapbwconsulting.com/hubfs/Stock%20images/Pilots%20giving%20a%20high-five%20in%20an%20airplane%20cabin.jpeg --- ![Airline Route Profitability](https://www.sapbwconsulting.com/hubfs/Stock%20images/Pilots%20giving%20a%20high-five%20in%20an%20airplane%20cabin.jpeg) # SAP HANA and Industry Solutions Table of Contents ## Sometime in the Near Future ![SAP HANA Consulting](https://www.sapbwconsulting.com/hs-fs/hubfs/Stock%20images/Pilots%20giving%20a%20high-five%20in%20an%20airplane%20cabin.jpeg?width=669&name=Pilots%20giving%20a%20high-five%20in%20an%20airplane%20cabin.jpeg "SAP HANA Consulting") Airline Route [Profitability](https://www.sapbwconsulting.com/blog/how-to-improve-sap-profitability-management-the-ultimate-guide) Enabled by SAP HANA   ## On the Flight Deck of World Airways Flight 69   > Pilot to Co-Pilot: Fuel Check Good? > Co-Pilot to Pilot: Fuel Check Good Sir. > Pilot to [Profitability](https://www.sapbwconsulting.com/blog/9-little-known-factors-that-could-affect-your-profitability) Officer: Huh?   For those of you who do not know, airplanes do not have an onboard [profitability](https://www.sapbwconsulting.com/charge-out-rate-calculator) officer nor any type of instrument that says anything at all about the [finances](https://www.sapbwconsulting.com/request-sap-business-planning-and-consolidation-sap-bpc-consulting-support) of a particular flight   ## With [SAP HANA](https://www.sapbwconsulting.com/enterprise-services/sap-industry-solutions/sap-business-intelligence-consulting/what-is-sap-business-warehouse), that just might be about to [change](https://www.sapbwconsulting.com/blog/inbound-marketing/discover-project-managers-utopia-with-these-change-management-tips)!   But first, a bit of [background](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-7-key-approaches-to-developing-buyer-personas) on **SAP BW Business Content** and [SAP Industry ](https://www.sapbwconsulting.com/blog/10-secret-tips-to-choosing-sap-consulting-companies)[Solutions](https://www.sapbwconsulting.com/blog/10-secret-tips-to-choosing-sap-consulting-companies).   Although [SAP BW Business Content](https://www.sapbwconsulting.com/enterprise-services/sap-industry-solutions/business-intelligence/what-is-sap-business-warehouse) is extensive, and has been a key selling point since at least 1999, when I first learned SAP BW Release 1.2, some industries have much more [Business Content](https://www.sapbwconsulting.com/blog/inbound-marketing/12-sap-crm-content-management-system-requirements) than others. ## SAP Has an [Industry Specific Software Solution Model](https://www.sapbwconsulting.com/blog/how-to-build-a-sap-sem-bps-retail-industry-value-case) This is key point, as SAP has an [Industry](https://www.sapbwconsulting.com/blog/best-sap-consulting-firms) Centric Software Solution [model, and](https://www.sapbwconsulting.com/blog/inbound-marketing/speaking-at-the-fame-and-profit-summit-2022) in many cases, the product has  potential that still has not been anywhere fully realized to the benefit of all potential clients. This is a major market opportunity for SAP.  More importantly, it means that often, the depth of coverage provided by SAP BW Business Content [can be](https://www.sapbwconsulting.com/blog/inbound-marketing/how-i-learned-to-sell-like-a-lion-king) somewhat shallow.    When you get to very [specific industry functionality](https://www.sapbwconsulting.com/blog/what-are-sap-industry-solutions), for instance, **Airline Route Profitability**, although easily provided by SAP BW, has no existing, publicly available Airline Route Profitability Business Content. It does, however, exist and has been deployed and is being deployed as this is being written.   ## Airlines Use Multiple Industry Solutions Large airlines often use some or all of the process capabilities available in other [SAP Industry Specific Solutions](https://www.sapbwconsulting.com/sap-best-practices-greenfield-implementations).  For instance, at least one airline uses the [SAP RE-FX](https://www.sapbwconsulting.com/blog/8-value-based-questions-for-real-estate-management-software-solutions) (SAP Flexible Real Estate) to help them manage all of the real estate properties they own and or manage, which are often the size of small cities.   ## Airlines are Heavy Users of the SAP MRO Solutions Airlines operate very complex pieces of equipment, which require expensive, on-going maintenance.  They therefore, also need a Maintenance, Repair and Operations (MRO) solution.  This is delivered today via SAP standard MRO modules plus the iMRO solution.   ## [SAP Airline](https://www.sapbwconsulting.com/blog/what-are-2-primary-focus-areas-for-sap-airline-customers) Customer Base SAP's Airline Customer base is large, >100, and growing, yet far more airlines exist than SAP has as customers-yet.   **My prediction:** With [SAP HANA](https://www.sapbwconsulting.com/enterprise-services/sap-industry-solutions/sap-business-intelligence-consulting/what-is-sap-business-warehouse), a technology now being deployed by SAP, the approach to airline route profitability management is about to be turned on its head. **In-Memory analytics** means it may well be possible, sooner than anyone expected, to know before the wheels are in the wheel wells, whether a particular flight is going to make a [profit](https://www.sapbwconsulting.com/blog/12-risk-management-considerations-to-measure-wricef-a). ## Know Your Route Profitability Before You Fly This compares dramatically with today's situation where an airline may not know for weeks or months whether a flight made money.   For airline operators, this means they will be able to **fine-tune ticket pricing** to ensure they make a [profit](https://www.sapbwconsulting.com/hubspot-roi-calculator) far more than is possible today. If I were one of the **Global Delivery Systems** providers, like **SITA**, I would be talking to SAP right now to see how to make it happen.  Interested in [SAP HANA's solution](https://www.sapbwconsulting.com/blog/10-sap-data-migration-mistakes-to-avoid)?  We can help.   ## We Provide SAP HANA Airline Route Profitability Solutions   [![Request SAP HANA Consulting Support](https://no-cache.hubspot.com/cta/default/118735/77818f2b-2c43-4491-bc75-b3259f01b18f.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/77818f2b-2c43-4491-bc75-b3259f01b18f)     Are you using [HANA](https://www.sapbwconsulting.com/blog/sap-grants-management) yet?  Let me know your thoughts on this scenario-blog.   **People who read this also read: ** - [Learn What SAP Supported Procurement Needs Airlines Have](https://www.sapbwconsulting.com/blog/learn-what-sap-supported-procurement-needs-airlines-have) - [How to Unlock the ROI of Your Marketing Analytics](https://www.sapbwconsulting.com/inbound-marketing/how-to-unlock-the-roi-of-your-marketing-analytics) - [10 xCelsius 2008 Dashboard Best Practices](https://www.sapbwconsulting.com/blog/10-xcelsius-2008-dashboard-best-practices) - [10 SAP BW Project Estimation Best Practices to Roll-Out Today](https://www.sapbwconsulting.com/blog/10-sap-bw-project-estimation-best-practices-to-roll-out-today) -  [Justify Your Project's Value with our Business Case Builder Tool](https://www.sapbwconsulting.com/justify-your-project-value-with-our-business-case-builder-tool) - 1 Key Tip [When Upgrading](https://www.sapbwconsulting.com/blog/1-key-tip-when-upgrading-from-sap-bw-3-x-to-bw-7-x) from SAP BW 3.X to BW 7.X [Checklist] -   10 Advanced SAP BW [Project Estimation](https://www.sapbwconsulting.com/blog/10-advanced-sap-bw-project-estimation-techniques) Techniques [Online Tool] -   Top 10 Guidelines to [Choosing a SAP](https://www.sapbwconsulting.com/blog/top-10-guidelines-to-choosing-a-sap-partner) Service Partner -   Learn What is [Catch Weight Management](https://www.sapbwconsulting.com/blog/learn-what-is-catch-weight-management) -   Understanding [Embedded Systems](https://www.sapbwconsulting.com/blog/understanding-embedded-systems-vs-sap-hana) vs [SAP HANA](https://www.sapbwconsulting.com/blog/how-to-understand-sap-supply-chain-management-and-bw) -   14 Remote SAP [Consulting Mistakes](https://www.sapbwconsulting.com/blog/14-sap-remote-consulting-mistakes-you-don-t-know-your-making) You Don't Know You're Making -   3 Ways to [Design KPIs](https://www.sapbwconsulting.com/blog/3-ways-to-design-kpis-using-sap-solution-map-composer) Using SAP Solution Map Composer -   8 Secrets to SAP Enabled [Spend Performance](https://www.sapbwconsulting.com/blog/8-secrets-to-sap-enabled-spend-performance-management) Management -   Learn [What Tools](https://www.sapbwconsulting.com/blog/learn-what-tools-to-use-to-investigate-is-mill-functionality) To Use To Investigate IS-Mill Functionality -   Leverage SAP BW to Increase [Supply Chain Inventory](https://www.sapbwconsulting.com/blog/leverage-sap-bw-to-increase-supply-chain-inventory-accuracy) Accuracy -   [BusinessObjects Explorer Best Practices](https://www.sapbwconsulting.com/blog/businessobjects-explorer-best-practices)   Thanks   Topics from this blog: [INDUSTRY SOLUTIONS](https://www.sapbwconsulting.com/blog/topic/industry-solutions) [HANA](https://www.sapbwconsulting.com/blog/topic/hana) [SAP HANA](https://www.sapbwconsulting.com/blog/topic/sap-hana) [BI Industry Trends](https://www.sapbwconsulting.com/blog/topic/bi-industry-trends) [Airline Route Profitability](https://www.sapbwconsulting.com/blog/topic/airline-route-profitability) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Lonnie D. Ayers, PMP About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. ** ![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg) He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)**** [View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/author/lonnie-d-ayers-pmp) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context": "https://schema.org", "@type": "BlogPosting", "@id": "https://www.sapbwconsulting.com/blog/sap-hana-and-industry-solutions#blogposting", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.sapbwconsulting.com/blog/sap-hana-and-industry-solutions#webpage" }, "url": "https://www.sapbwconsulting.com/blog/sap-hana-and-industry-solutions", "headline": "SAP HANA and Industry Solutions", "image": { "@type": "ImageObject", "url": "https://cdn2.hubspot.net/hubfs/118735/Stock%20images/Pilots%20giving%20a%20high-five%20in%20an%20airplane%20cabin.jpeg", "contentUrl": "https://cdn2.hubspot.net/hubfs/118735/Stock%20images/Pilots%20giving%20a%20high-five%20in%20an%20airplane%20cabin.jpeg", "width": 1200, "height": 630 }, "datePublished": "2011-06-16 20:30:00", "dateModified": "January 24, 2026, 6:21:02 PM", "author": { "@type": "Person", "@id": "/#", "name": "Lonnie D. Ayers, PMP" }, "publisher": { "@type": "Organization", "name": "SAP BW Consulting, Inc.", "logo": { "@type": "ImageObject", "url": "http://cdn1.hubspot.com/hub/118735/sapbwconsulting_logo.jpg" } }, "description": "SAP HANA Scenario On the Flight Deck of World Airways Flight 69 Pilot to Co-Pilot: Fuel Check Good? 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