Welcome to the Inbound Marketing Self-Assessment tool!

Inbound Marketing Methodology Stages

Are you a digital marketer or busy entrepreneur? Are you interested in improving your digital marketing performance. Do you want to benchmark yourself against your competitors. Would you like to know how your digital marketing stacks up? You can find out with our FREE Online Inbound Marketing Assessment (IMA) Calculator. It uses a Standardized Questionnaire used by all Hubspot Partner Marketing Agencies.
 

Professional Grade Diagnostic Tool

 
Grade your marketing and sales practices with this FREE online assessment tool. It provides you with a Marketing Grade based on a 0 to 100% scale of how well you are doing. This grade is diagnostic indicator of marketing and sales areas you need to improve. It uses Hubspot recommended Best Practices validated by us.
 
It is a Do-It-Yourself tool. You answer 49 questions online. The IMA Assessment calculator grades your answer.
 
 

The IMA Calculator

 
The IMA Calculator is a great goal setting and content planning tool.
 
The IMA Calculator provides value out-of-the-box. It works with your Hubspot Dashboard Metrics. It works with your Wordpress site as well. Google Analytics also works with it.
 
Need to develop a content strategy? The IMA Calculator can help you. Combine your historical conversion rates (Leads, Contacts and Customer Close Rates). Combine with your content performance rates (i.e., average blog and landing page read rates). Use this data to produce your content plan.
 
 

Taking the Inbound Marketing Assessment

 
Welcome to the Inbound Marketing Self-Assessment tool!
 
Your Inbound Marketing Assessment consist of 49 "yes" or "no" questions. All Hubspot Agency Partners use these questions. By standardizing, we can learn from each other and our customers. Your baseline score will tell you how well you're currently performing. You can use to plan and measure your marketing performance over time.
 

There is No Failing Score

 
The greatest score possible is 100%. A 100% means you're doing everything right per Hubspot best practices. Anything below 100% indicates areas you can work on.
 

The IMA Structured Tool

 
The are 49 questions divided into 4 separate sections. Each section covers a different part of the 4-step inbound marketing methodology:
 
  • Attract
 
  • Convert
 
  • Close 
 
  • Delight 
 
as shown in the graphic above and on each page of the questionnaire.
 
 
 
This assessment can be conducted one-on-one with a Hubspot Partner Consultant. Not everyone is able to schedule the time required to sit with a live person. So we decided to use the Hubspot platform to automate the IMA Assessment. Our questionnaire is a do-it-yourself, self-help tool so that you can proceed at your own pace.
 
 
Our company is the only Marketing Agency who has automated this standardized assessment. We are the first to put it online.
 
Feel free to comeback and run our tools as often as you like. Use it see how well your marketing and sales efforts improve over time.

Inbound_Marketing_do-it-yourself_online_Assessment.png

Marketing Assessment & Sales Assessment Grader

Questionnaire Section 1

 
In Section 1 (Attract Stage), we ask you 15 questions designed to measure the effectiveness of your current:
 
  • Website Content Plan and Strategy
 
  • Website Traffic and Page Ranking Performance
 
  • Social Media Engagement
 
  • SEO and Long Tail Keyword Usage and Strategy
 

Questionnaire Section 2

 
In Section 2 (Convert Stage), we ask you 9 questions designed to measure the effectiveness of your current:
 
  • Website Content Plan and Strategy
 
  • Website Landing Pages, Forms and Offers
 
  • Calls-to-Action
 
  • Conversions due to:
 
  • Organic Search
 
  • Social Media Reach
 
  • Blogging
 
  • Pay-Per-Click (PPC) Advertising
 

Questionnaire Section 3

 
In Section 3 (Close Stage), we ask you 12 questions designed to measure the effectiveness of your current:
 
  • Do you have a Sales Process or Sales Method
 
  • Leads to Customer Conversion Rate
 
  • Customer Segmentation
 
  • Use of Lead and Customer Analytics
 
  • Ideal Customer and Buyer Persona
 
  • Pipeline Metrics and SLA Quotas
 
  • Use of Social Media to Help Sales
 

Questionnaire Section 4

 
In Section 4 (Delight Stage), we ask you 12 questions designed to measure the effectiveness of your current:
 
  • Continuous Improvement
 
  • Traffic Sources
 
  • Marketing Campaigns
 
  • Social Media Followers and Online Engagement via
 
  • LinkedIn
 
  • Facebook
 
  • Twitter
 
  • Youtube
 
  • Comments, Links and Page views
 

About the Results

 
We have conducted dozens of standardized Hubspot Inbound Marketing Assessments over the years. Achieving success with your next digital marketing project depends on understanding the assessment. You must know the assessment question answers before beginning your Inbound Marketing project.
 
You will get same assessment results no matter how you run the assessment. This is because our custom tool uses standardized questions. All Hubspot Partner Certified Agencies use them, but they have not automated it yet. You can also get a FREE one-on-one assessment with a member of our staff if you like.
 

What the IMA and Related Tools (SLA Calculator) Tell You Can

 
  • Discover how much Website Traffic you need with our SLA Calculator. You can find out how many leads marketing needs to generate to hit your contact numbers. You see how many contacts you need to generate the customer number targets. In short, you develop a metric driven a Sales Funnel.
 
  • Take an in-depth look at different aspects of your digital and social media marketing. Our 49-point questionnaire helps you take a deep dive. You do this using an automated online FREE tool - the IMA.
 
  • Receive a Best Practices Benchmark Summary Grade of your complete marketing effort. You also get intermediate summary snapshot grades.
 
  • Change and test different aspects of your marketing game plan. When you do, come back here to re-run the tool again. You can see how your benchmark score has improved or changed.
 
Start your free automated Inbound Marketing Assessment by clicking the button. In 15 minutes or less, you will have your grade. We will also send you a complete customized summary by Email.

How's your Marketing? Take our Self-Assessment 

  • Your results will arrive online and via Email in about 5 minutes just in time for your next meeting!