Part One of Four

Inbound Marketing Methodology

Free Inbound Marketing Assessment

Welcome to the
Inbound Marketing
Assessment Tool Section 1!

Use the Automated Online IMA (Inbound Marketing and Sales Assessment Grader) inbound marketing assessment questions 1-16 to understand how you could improve your marketing and sales results. This is part of our Inbound Marketing Service.

Hi there,,

Are you preparing for an Inbound Marketing Assessment? If so, you may be looking at such things as an SEO grade, a keyword grader, social media usage effectiveness, sales funnel effectiveness and many other elements of an effective marketing strategy. That's why we designed this simple, yet effective No Obligation Marketing Assessment Tool. By answering a few questions, it provides you with a 'marketing grade', which you can then use to formulate a comprehensive inbound marketing strategy.

Now let's get started.

Measuring the Attraction Phase

In this section of the No Obligation Inbound Marketing Assessment, we ask you 15 questions designed to measure how effectively your website and other marketing efforts are at Attracting Visitors to your company.

These questions cover the following Inbound Marketing Best Practices topics:

  • Website Content Plan and Strategy
  • Website Traffic and Page Ranking Performance
  • Social Media Engagement
  • SEO and Long Tail Keyword Usage and Strategy

Marketing Assessment & Sales Assessment Grader

Please answer the questions on the right and when you are done, press the submit button at the bottom of the form to submit your answers for grading. Once ALL 49 assessment questions are answered, a summary page showing your answers and standardized IMA score will be presented.


  • Your personalized Inbound Marketing Assessment Results will arrive for your review via Email in about 10 minutes just in time for your next meeting!  After that, at your convenience you can set up an inbound marketing assessment call with one of our highly knowledgeable inbound marketers to go over your results and discuss the development of an improvement plan.
  • Please return here as often as you like to repeat the IMA assessment.

This Inbound Marketing and Sales Assessment Tool Was Developed by SAP BWConsulting, Inc.


We Are A Hubspot Certified Marketing and Sales Agency.