Identify Your Buyer Persona
You may also know "Buyer Persona" as Customer Segmentation. No matter what you call it, identifying who buys your product or service and why they buy it, remains a complex task and is a key part of delivering sales-ready leads to your sales force.
Do You Know Your Buyer Persona?
What does it take to do this?
- Thorough understanding of your product or service
- Deep understanding of your sales process
- Research along a variety of dimensions.
This is an on-going process, and our process is holistic, meaning as your lead generating machine begins to improve, we have to continuously revisit this issue with you to improve the 'focus' and results. To help get you started, we have developed a unique Buyer Persona Development Kit which you can download by completing the form on the right.