--- title: How To Tackle Some Current Marketing Issues description: Discover two hot marketing trends and how a business can tackle the current marketing issues that are involved with these new marketing efforts. image: https://www.sapbwconsulting.com/hs-fs/file-20588817-png/images/cloud_shelf_icons_400_clr_9230.png --- ![](https://www.sapbwconsulting.com/hs-fs/file-20588817-png/images/cloud_shelf_icons_400_clr_9230.png) # How To Tackle Some Current Marketing Issues Table of Contents ## Times are definitely changing in the [marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/attract-convert-close-delight-inbound-marketing-strategy) world. I witnessed another [marketing](https://www.sapbwconsulting.com/inbound-marketing/how-to-run-an-inbound-marketing-campaign-checklist) phenomenon as I was at a lounge this past weekend in Miami. As I waiting in line in the ladies restroom, I discovered a lit up replica of an iPad on the wall with an [advertisement](https://www.sapbwconsulting.com/linkedin-ads-management) for a women’s fitness center with a QR code. Huh. It certainly [grabbed my attention](https://www.sapbwconsulting.com/seo-roi-calculator). Although the fitness center wasn’t in my local area, I was very intrigued.   Discover two hot [marketing trends](https://www.sapbwconsulting.com/blog/inbound-marketing/10-ways-internet-marketing-reveals-inventory-problems) and how a business can tackle the current [marketing issues](https://www.sapbwconsulting.com/hubspot-consultant) that are involved with these new marketing efforts. ## [Setting Target Location Marketing Goals](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-google-keyword-planner-tool-tutorial)   Their [marketing goals](https://www.sapbwconsulting.com/marketing-and-sales-sla-calculator-service-level-agreement) clearly [target the local females](https://www.sapbwconsulting.com/local-seo-improvement-site-optimization-store-traffic-improvement) in the Miami area from ages 21 to 40, and there is no better way to gain exposure than putting up a flashy interactive ad to a [group of women](https://www.sapbwconsulting.com/blog/inbound-marketing/5-simple-ways-to-assess-your-market-segmentation) who have to wait a good period time with nothing else [better to look](https://www.sapbwconsulting.com/blog/inbound-marketing/how-venezuela-s-uprising-has-shown-the-power-of-social-media) at except maybe themselves in the mirror than a ladies restroom at a drinking establishment. ![Current Marketing Issues](https://www.sapbwconsulting.com/hs-fs/file-20588817-png/images/cloud_shelf_icons_400_clr_9230.png?width=175&height=115&name=cloud_shelf_icons_400_clr_9230.png) The fitness center certainly is aware of what it now takes to differentiate itself from the [oversaturated and competitive](https://www.sapbwconsulting.com/blog/inbound-marketing/how-do-you-easily-choose-the-right-google-ppc-consultant-to-hire) fitness market in the South Florida area. I can’t tell you if the bathroom marketing effort is a successful campaign or not, but it is creative, it is [eye catching](https://www.sapbwconsulting.com/sales-funnel-inbound-marketing-and-sales-assessment-calculator) and did have a clear call to action with a discount linked QR code. It’s up to any business to calculate what it takes to make their [marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/what-is-inbound-marketing-used-for-by-sap-consultancies) motives target who they want, in the most cost effective manner, and with the desired results.    Many businesses are aware that they need to keep with the ever-evolving current marketing trends or else they will be left behind in the dust as other businesses thrive. However, as every new marketing trend that has been [established so far](https://www.sapbwconsulting.com/blog/how-to-leverage-sap-bw-in-a-multi-channel-marketing-campaign) tend to have it’s own [marketing issues](https://www.sapbwconsulting.com/blog/inbound-marketing/learn-how-to-land-big-customers-using-multi-channel-marketing) attached to it. Here are two hot current marketing trends that many businesses are now diving into and some suggestions on how some of the issues that come along with these trends can be defeated:   ## SoLoMo   **Marketing Trend:** The Social-Local-Mobile integration also known as SoLoMo. **Marketing Issue:** Regardless of the implementation of business localization through GPS, and social engagement on all the right networking sites, a business seems to have very little leads. **How To Tackle It:** It is important to make sure that all functionalities from a business website are mobile-friendly, and that the proper [social media outlets](https://www.sapbwconsulting.com/blog/inbound-marketing/12-content-creation-expert-techniques) target the appropriate consumer for the product or service. A business needs to also be creative and think out of the box when it comes to capturing the attention they [want, and](https://www.sapbwconsulting.com/blog/inbound-marketing/our-top-ten-sap-and-marketing-blogs-for-spring) clearly define the goal of their marketing efforts.  With this in mind, market research is key   ## Inbound Marketing   **Marketing Trend:** [Inbound Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/discover-12-secrets-to-building-an-inbound-marketing-website) **Marketing Issues: **A website with all the bells and whistles has been created along with a fancy [Facebook page](https://www.sapbwconsulting.com/request-facebook-ad-management-services) and witty blogging, but the website traffic is still dismal. **How To Tackle it: **Whether it is the content of the website, blog posts, or email and social media campaign, a business needs to analyze marketing efforts and tailor them to the customer activities found on their site. This includes [creating relevant blog posts](https://www.sapbwconsulting.com/blog/inbound-marketing/account-based-marketing-vs.-traditional-marketing-how-hubspot-helps) based on popular key words, and creating landing pages with a call to action that allows customers to delve deeper into website content while the business gathers the proper information for new leads.   ## Inbound Marketing and Social-Local-Mobile Marketing   [Inbound marketing](https://www.sapbwconsulting.com/get-the-ultimate-guide-to-hiring-an-inbound-marketing-agency) and Social-Local-Mobile integration has proven to be the forerunner in the marketing world for now. However, marketing trends may come and go, but it is important for a business to customize each trend properly to their own needs to reach the ultimate goal of their marketing efforts. If your business needs help with their inbound marketing efforts, our Hubspot Ultimate Guide To [Hiring An Inbound Marketing Agency](https://www.sapbwconsulting.com/blog/inbound-marketing/skyrocket-your-sales-with-a-reliable-inbound-marketing-agency) will show you where to get started!     [![Get Your Ultimate Guide To Hiring An Inbound Marketing Agency](https://no-cache.hubspot.com/cta/default/118735/9f737f12-0e7d-4c76-82a2-6b177f542994.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/9f737f12-0e7d-4c76-82a2-6b177f542994)   Until Next Time… Topics from this blog: [Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/marketing) [Inbound Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/inbound-marketing) [Online Mobile Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/online-mobile-marketing) [Multi Channel Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/multi-channel-marketing) [Internet Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/internet-marketing) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Cristina Keleshian Cristina is an Inbound Marketing expert with international experience in a variety of industries [View All Articles by Cristina Keleshian](https://www.sapbwconsulting.com/blog/inbound-marketing/author/cristina-keleshian) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Cristina Keleshian", "url" : "https://www.sapbwconsulting.com/blog/inbound-marketing/author/cristina-keleshian" }, "dateModified" : "2026-01-13T21:57:02.649Z", "datePublished" : "2013-02-14T17:30:00.000Z", "headline" : "How To Tackle Some Current Marketing Issues", "image" : [ "https://www.sapbwconsulting.com/hs-fs/file-20588817-png/images/cloud_shelf_icons_400_clr_9230.png" ], "mainEntityOfPage" : { "@id" : "https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-tackle-some-current-marketing-issues", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.sapbwconsulting.com/hs-fs/sapbwconsulting_logo.jpg" }, "name" : "SAP BW Consulting, Inc." } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#website", "@type" : "WebSite", "name" : "SAP BW Consulting, Inc.", "publisher" : { "@id" : "https://www.sapbwconsulting.com#organization" }, "url" : "https://www.sapbwconsulting.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#organization", "@type" : "Organization", "logo" : { "@id" : "https://www.sapbwconsulting.com#logo" }, "name" : "SAP BW Consulting, Inc.", "sameAs" : [ "https://www.linkedin.com/company/sap-bw-consulting-inc/", "https://www.youtube.com/user/SAPBWConsulting/", "https://twitter.com/Lonniea39", "https://www.facebook.com/SAPBWConsulting" ], "url" : "https://www.sapbwconsulting.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com#logo", "@type" : "ImageObject", "caption" : "SAP BW Consulting, Inc. logo", "url" : "https://www.sapbwconsulting.com/hs-fs/hubfs/sapbw-consulting.png" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-tackle-some-current-marketing-issues#author", "@type" : "Person", "name" : "Cristina Keleshian", "worksFor" : { "@id" : "https://www.sapbwconsulting.com#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-tackle-some-current-marketing-issues", "@type" : "BlogPosting", "about" : [ { "@type" : "Thing", "name" : "Marketing", "sameAs" : "https://en.wikipedia.org/wiki/Marketing" }, { "@type" : "Thing", "name" : "Inbound marketing", "sameAs" : "https://en.wikipedia.org/wiki/Inbound_marketing" }, { "@type" : "Thing", "name" : "Mobile marketing", "sameAs" : "https://en.wikipedia.org/wiki/Mobile_marketing" }, { "@type" : "Thing", "name" : "Social media marketing", "sameAs" : "https://en.wikipedia.org/wiki/Social_media_marketing" } ], "author" : { "@id" : "https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-tackle-some-current-marketing-issues#author" }, "datePublished" : "2013-02-14", "description" : "Discover two hot marketing trends and how a business can tackle the current marketing issues involved with these new marketing efforts.", "headline" : "How To Tackle Some Current Marketing Issues", "inLanguage" : "en", "mainEntityOfPage" : { "@id" : "https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-tackle-some-current-marketing-issues" }, "name" : "How To Tackle Some Current Marketing Issues", "potentialAction" : { "@type" : "ViewAction", "name" : "Download the Ultimate Guide to Hiring an Inbound Marketing Agency", "target" : { "@type" : "EntryPoint", "actionPlatform" : [ "http://schema.org/DesktopWebPlatform", "http://schema.org/MobileWebPlatform" ], "inLanguage" : "en", "urlTemplate" : "https://www.sapbwconsulting.com/get-the-ultimate-guide-to-hiring-an-inbound-marketing-agency" } }, "publisher" : { "@id" : "https://www.sapbwconsulting.com#organization" }, "url" : "https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-tackle-some-current-marketing-issues" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-tackle-some-current-marketing-issues#breadcrumbs", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.sapbwconsulting.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.sapbwconsulting.com/blog", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "item" : "https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-tackle-some-current-marketing-issues", "name" : "How To Tackle Some Current Marketing Issues", "position" : 3 } ] } ```