Hubspot Marketing and Sales Platform

How to Use Our FREE Hubspot Marketing and Sales ROI Calculator

Table of Contents

How ROI Plays A Role In Marketing

Marketing is an opportunity to communicate with your target market. Since the arrival of the Internet, advertising has become more difficult to avoid and harder to resist. Every day, a company makes a marketing campaign targeting a new demographic to accumulate more profit and a steady revenue stream.

Data is Key to Improving Your ROI

Every marketer must be able to determine the ROI return on their marketing campaigns. Advertising is a significant part of a company's marketing and sales. The effectiveness of an advertisement influences the return on investment (ROI). The goal is to obtain the greatest profit possible by using the least amount of marketing money. Here we will discuss how marketing data can improve your potential ROI by using the Hubspot calculator and give some tips to aid in maximizing your ROI.

Hubspot Marketing and Sales ROI

1. Basics of ROI

Return on investment (ROI) is an accounting ratio used to assess the efficiency of an investment and its subsequent profits. It is used in financial investments or to evaluate the success of decisions and activities such as marketing and sales campaigns for the year.

Factors Affecting Your ROI

For a company to increase its profit, the ROI must be higher than the investment cost. Although it is impossible to know what ROI will be at any given time, you can use a calculator, formula, or financial tools to calculate it. Several factors affect the ROI you could experience, such as competitive and economic returns, the effectiveness of the website, market dynamics, revenue stream, sales data, production costs, the number of leads, and management decisions.

2. Tips on Using an ROI Calculator

An ROI calculator can help companies achieve the best efficiency ratio. It is used to compare investment return data with the cost of alternative investments. If a company plans to make many investments, it is vital to know how much ROI each investment will yield to optimize its spending plan and potentially lower costs.

Compare Alternative Investment Scenarios

The best calculator should allow you to compare various investments and give you a better understanding of your marketing ROI campaign for the year. The data can help you analyze projects, assess future earnings and risks, calculate the current value of future benefits, identify popular features, and many more things. This can help you decide how to allocate your capital and management resources. You can use it to see if it's a good idea for the company to invest money in a project or close out the opportunity.

3. Importance of Marketing to Help ROI

Marketing is an integral part of the growth and success of a company. It is one of the most effective ways to increase profit and revenue. Most marketing teams will plan different campaigns to generate more sales and profit. They also target a different demographic. The first step in these campaigns is to research the market conditions, identify needs, know the projected conversion rate, and understand and engage with market trends. It's also important to focus on ad spend, website form submissions, user resources, and free tools.

Marketing and Sales Team Must Work Closely Together

Companies can benefit from strong relationships created between the sales team and marketing team. This allows the company to focus on the specific needs of its clients or customers. By understanding its audience and related data, the company can make other decisions on improving its ROI number for the year. The sales team can use marketing tools to increase brand awareness and build brand loyalty. Marketing can also be used as a tool for finding new prospective customers, and the marketing ROI result you could experience could provide a large impact on your company's revenue.

 Marketing and Sales Teams

4. Choosing Marketing ROI Goals for Your Business

When setting goals and deals for your marketing campaign, start by creating a list of business objectives. This will help you identify and provide different strategies to obtain those goals, and the Hubspot CRM platform can help achieve this. Make sure to write down the most important ones so you can monitor them easily through your website. Try to create a strategy that meets your overall business goals and objectives and increases revenue opportunities.

Set Quantifiable Objectives

For each objective, you should include the marketing ROI goal, monthly or year sales goal, expected revenue and profit margin, possible deals, and other details about the project. You can also include data on the costs of the project and how much it will cost you to maintain.

Choose the Right Strategy for the Objective

There are many different strategies and tools to choose from when planning and tracking your marketing campaign. You can use a content strategy, social media strategy, customer service campaign, e-mail campaign, ad spend results, forecasted deals, or any other form of advertising.

5. How to Analyze Your Potential ROI

An ROI calculator should help you analyze your marketing campaigns and potential deals. You can see what worked and what didn't. When analyzing your ROI, calculate the return, forecast the projected revenue, and identify each investment. Calculate a specific campaign's gross and net return by dividing both numbers by the investment cost. If your total ROI was higher than your initial investment, this is an example of a great marketing strategy.

Dig Into Your Campaign Results

You can use the data from your ROI to analyze a particular segment of your customer base, or perform A/B testing, to learn what marketing offers best fits their needs. You can also use website tools, like a calculator, to compare different the overall number and revenue streams to see which one has a better ROI and make changes accordingly. This way, you can create a plan that works best for your business and achieve the goals you set out for.

Marketing Platform Should Drive Higher ROI

Find new ways to attract customers and increase sales and deals to achieve a higher ROI. No matter which platform or tools your sales team uses, your strategy should be to create ads that will generate high conversion rates which increases revenue. You can do this by ensuring you have an easy-to-navigate website with a select a language feature, studying your ad spend, having form submissions, the phone number or other contact information, tracking the conversion rate, and offering customer rewards, deals, or gifts. You should also ensure your website landing pages effectively convert traffic into sales which will help with the number of leads. By providing the proper sources and tools, you will be able to complete and deliver the marketing ROI goals you set for your company which will increase your revenue and overall number.

Hubspot Marketing and Sales ROI Calculator

If you're considering new marketing and sales platforms, Hubspot offers a very strong value proposition. Like all investment decisions, you should carefully take into consideration the ROI expected from investing in the marketing and sales platform.

Hubspot ROI Calculator Based on Benchmark Data

Our Hubspot calculator provides an expected ROI for the marketing platform and the CRM Sales platform. It uses the current expected prices for the Hubspot platforms, your data and benchmark data from the entire Hubspot customer database, which is well over 100,000 customers.

Create Your Hubspot ROI Calculation for Free

Just click the button to create your own Hubspot ROI calculation.


Calculate Your ROI From  Hubspot Marketing and Sales


Topics from this blog:
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Lonnie Ayers

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
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He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

View All Articles by Lonnie Ayers

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