Jeff Ernst of Forrester Research, Inc., estimates that only about 5% of marketers use a full-featured marketing automation solution (Forrester Research)
Designing and deploying an integrated lead nurturing campaign involves many steps. Not only do you have to know who your buyer personas are and have an engineered approach to the journey they take when making a decision to buy from you, you also have to have produced useful, attractive content for each stage of their journey.
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Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (SilverPop/DemandGen Report)
34% of B2B organizations touch leads with lead nurturing on a monthly basis. (MarketingSherpa)