Balanced Scorecard Consulting

5 Reasons a Datawarehouse is Critical to a Solid Balanced Scorecard

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Balanced Scorecard Bootcamp

 

Recently completed the Kaplan-Norton Balanced Scorecard bootcamp given by the palladium group and was very impressed by how mature the concept had become.   Of course, as a SAP BW practitioner, and Strategy Management consultant (I am a Balanced Scorecard Consultant),   I was interested in the impact of today’s datawarehouse technology on the concept of Balanced Scorecard.

Impact of Bad Data on Business

 

It is currently estimated that bad data cost the U.S. economy more than $600,000,000,000.00 a year, roughly equivalent to the government stimulus program. 

 

Balanced Scorecard Certified Graduate.jpg

 

What does this little tidbit have to do with the Balanced Scorecard?

Strategy ManagementDeveloping a Successful Strategy Takes Teamwork and Good Data

Five Key Takeaways:

 

  • Our old friends, bad data, as previously noted, can render attempts at making analytical decisions in support of your strategy ineffective. 

    With the ability to rapidly perform analytics, and drill down to the root cause, you may be able to discover the ‘truth’ of what part of your strategy actually works and what doesn’t, even when it appears that none of it does. 

    In other words,  bad data may hide the fact that a new hotel promotion is actually just cannibalizing your existing customer base.

  • The necessity of a solid datawarehouse, such as SAP BW, is now recognized as part of the required infrastructure to enable the effective development of strategy.

  • The ability to execute the strategy, the whole point of the balanced scorecard approach, is greatly enhanced by the use of both a solid BSC tool, such as SAP SSM (SAP Strategy Management) and of course, it needs a solid data warehouse to work effectively.

  • With a robust datawarehouse, you will have the data to formulate more advanced, fact based strategies, and to sense and respond to them as new data comes in.

  • You also benefit greatly when formulating a strategy when you have data available from a datawarehouse, such as SAP BW.  It really can you help explore what is possible, quickly, versus putting it together from all the spreadsheets you have around.

 

Our Recommendation: 

 

Get you datawarehouse up and running sooner, rather than later, and leverage that work to enhance your strategy development and execution process.  Get it right, and you are almost guaranteed to blow away your competitors.

 

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Lonnie D. Ayers, PMP

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

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