Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. They ask them about their most pressing priorities, the challenges they face, and the strategies they plan to add in the year ahead. All of these insights are then consolidated into a master report:
The most recent version of the State of Inbound looks to the future of marketing and sales. It covers ROI benchmarks for inbound campaigns, which channels marketers should add to remain relevant, data-backed steps for marketing and sales to collaborate better, and much more.
Marketers are always focused on measuring and improving measurable ROI. This means finding ways to ensure that their marketing efforts are generating returns that justify the investment. There are many ways that marketers measure and improve ROI, including using analytics tools to track website traffic, social media engagement, and lead generation. They also constantly experiment with new marketing channels and tactics to see what works best. For example, some marketers might focus on email marketing campaigns, while others might invest in content marketing or influencer marketing. By measuring the success of these campaigns, marketers can determine which channels and tactics are most effective and adjust their strategies accordingly. Ultimately, the goal is to ensure that every dollar spent on marketing is driving real returns for the business.
Sales enablement is the process of equipping salespeople with the tools, content, and information they need to engage with prospects and close deals effectively. Marketers play a crucial role in sales enablement by developing relevant content and materials for sales teams to use during their interactions with prospects. Hubspot offers a range of functionalities that can help improve the results coming from sales enablement efforts. For example, Hubspot's CRM allows marketers to track and analyze customer interactions, providing valuable insights into the effectiveness of their content and sales strategies. Additionally, Hubspot's Sales Hub includes features like email tracking and templates, meeting scheduling, and deal pipelines, all of which can help sales teams work more efficiently and close deals faster. By leveraging these tools and functionalities, marketers can enhance the effectiveness of their sales enablement efforts and help their sales teams achieve greater success.
One of the top priorities for sales and marketing teams is converting contacts and leads into customers. This is a crucial aspect of generating measurable ROI and driving real returns for the business. Marketers are always experimenting with new channels and tactics to see what works best, while also measuring the success of each campaign to determine which strategies are most effective. In addition, marketers play a crucial role in sales enablement by equipping sales teams with the content and tools they need to engage with prospects and close deals effectively. With Hubspot's CRM and Sales Hub functionalities, marketers can track and analyze customer interactions, gain valuable insights, and help their sales teams work more efficiently to achieve greater success. The State of Inbound 2017 Report provides further insights and strategies for marketing and sales teams to remain relevant, collaborate better, and achieve their goals.
Improving SEO and organic presence is a top inbound marketing goal. However, there are several other typical inbound marketing activities that consume massive amounts of the inbound marketing team's time. These include measuring and improving measurable ROI, experimenting with new marketing channels and tactics, equipping salespeople with the tools, content, and information they need through sales enablement, and converting contacts and leads into customers. Additionally, marketers are constantly collaborating with their sales teams to gain valuable insights into the effectiveness of their content and sales strategies. With Hubspot's CRM and Sales Hub functionalities, marketers can track and analyze customer interactions, gain valuable insights, and help their sales teams work more efficiently to achieve greater success. The State of Inbound 2017 Report provides further insights and strategies for marketing and sales teams to remain relevant, collaborate better, and achieve their goals. Ultimately, the goal of inbound marketing is to ensure that every dollar spent on marketing is driving real returns for the business.
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