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Customized Lead Strategy

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Certified Lead Nurturing Professional

 

Advanced Lead Nurturing Strategies

You've got the lead in your system, now what.  A well structured, lead nurturing strategy is key to ensuring 'no lead gets left behind'.  Using proven AI based predictive lead scoring, your marketing automation platform can send your leads down different lead nurturing paths, depending on their score. 

Lead Nurturing Best Practices

 During your initial free one hour lead nurturing consultation, we will assess how you're currently doing lead nurturing and make recommendations for improvement.  There will also be an opportunity to schedule additional services to ensure your lead nurturing campaign is optimized.

Lead Nurturing Process

During your lead nurturing consultation, we will discuss your current lead nurturing process, and identify any low hanging fruit where quick wins can be made.  Every business has unique lead nurturing requirements, and often uses different lead nurturing tools, different automation platforms and measurement systems.

Inbound Marketing Lead Nurturing

As a Certified Hubspot Inbound Marketing Agency, who also uses the Hubspot Enterprise Marketing Suite to perform our own lead nurturing, we know how to do Inbound Marketing Lead Nurturing.  We use automated lead nurturing to deliver customized, semantically relevant messaging, to each lead that comes into our own system.  Our internal automated nurture campaigns help us to get maximum efficiency from every interaction.

B2B Lead Nurture Strategy

B2B lead nurturing strategies, while technically similar to B2C lead nurturing, require a different approach to achieve success. An effective B2B lead nurturing strategy will employ a variety of integrated B2B lead nurturing tactics.  B2B lead nurturing, especially for long, complex sales cycles, can be highly profitable.

Email Metrics

Your email metrics are your listening device to refine and improve your marketing emails over time.  By tracking the right email metrics, you can segment your buyer's based on how they do or do not interact with your email.  By also using the social listening capabilities of your marketing automation platform, you can further refine and focus your email lead nurturing campaigns.  During your lead nurturing consultation, we will take a look at your current email marketing metrics to get an idea of how you're doing with regards to getting your email into someone's inbox, whether they open it, click on your CTA and whether they go where you want them to go and do what you wanted them to do.

Lead Nurturing Services

We take a highly engineered approach to providing lead nurturing services.  Because we can and have set up many customers on the Hubspot Inbound Marketing Platform, we use a variety of lead generation and lead nurturing best practices to help clients set up and scale digital marketing lead generation systems.

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