Is Your Website a Lead Generation Machine?
What is a good business website versus a killer online lead generation website? A killer online lead generation website has to be more than just pretty and needs to have the capability to drive visitors, leads, and revenue. In short, it needs to generate sales leads, online.
Our free guide "25 Website Must Haves for Driving Traffic, Leads & Sales" is the ultimate resource to having a killer website that will turn your website into an online lead generation website.
You will learn:
- How to get found online with search engine optimization (SEO), including building inbound links, meta tags, and more
- Important design and usability factors you need to know, especially for e-commerce websites
- Tips for creating profitable content that attracts and keeps visitors on your website
- Use these proven Lead Generation Website Best Practices for converting traffic into leads, including Calls-to-Action, Landing Pages, and Forms
Get your free copy by completing the form, and start optimizing your website with these must-haves!
B2B Lead Generation Solution
While having a killer website is essential for B2B lead generation, it's not enough on its own. A B2B lead generation solution must also include technical capabilities to drive traffic, leads, and revenue. Hubspot provides these capabilities with their suite of tools that include SEO optimization, design and usability factors, and lead generation best practices such as the ability to generate Calls-to-Action, Landing Pages, and Forms. However, it's important to note that a technical solution alone is not enough. It requires experts in B2B inbound lead generation strategies and techniques to truly make magic happen. At Hubspot, they offer not only the technical capabilities but also the expertise to help businesses generate more leads and achieve their revenue goals. Begin your journey towards B2B lead generation success with our complimentary guide, "25 Website Must Haves for Driving Traffic, Leads & Sales." This resource will equip you with the essential tools to optimize your website and generate more leads, ultimately achieving your revenue goals.
B2B Lead Generation Ideas
Generating B2B leads is crucial for any business's success, but coming up with fresh ideas can be challenging. Thankfully, Hubspot offers a suite of tools to help businesses drive traffic, leads, and revenue. For example, the Pillar Page Content Strategy tool allows you to perform keyword research on a very detailed basis.
Conversion Rate Driven Content Strategy Development
Developing a content plan for the TOFU, MOFU, and BOFU parts of the marketing funnel is an essential strategy for businesses that want to generate leads and revenue online. For the top of the funnel (TOFU), you need to create content that is informative and educational, such as blog posts, social media updates, and videos. The middle of the funnel (MOFU) requires content that is more in-depth and focuses on specific pain points of your target audience, such as webinars, case studies, and whitepapers. Finally, the bottom of the funnel (BOFU) requires content that is persuasive and encourages potential customers to take action, such as product demos, free trials, and consultations. Hubspot's campaign tool can help you keep track of your content plan by organizing your content into campaigns that are specific to your target audience and goals. You can easily track the performance of each campaign and make adjustments to improve your lead generation efforts. With Hubspot's suite of tools and expertise, businesses can achieve their B2B lead generation goals and drive more revenue.
Critical Role of the Content Marketing Blog
One of the most critical components of successful online lead generation is a content marketing blog. Even in today's digital age, the blog remains one of the primary drivers of organic traffic. In fact, businesses that publish 16 or more blog posts per month see 3.5 times more traffic and 4.5 times more leads than those who publish 0-4 posts. For B2B lead generation, the blog provides a platform to establish thought leadership and build trust with potential customers. By offering informative and educational content, businesses can attract and engage their target audience, ultimately leading to more leads and sales. For B2C lead generation and direct to consumer sales, the blog serves a similar purpose, providing a space to share product information, customer success stories, and other engaging content. With the right content marketing strategy in place, businesses can leverage the power of the blog to drive traffic, generate leads, and ultimately achieve their revenue goals.
Inbound Marketing and the Online Advertising Market
Inbound marketing often uses paid media in the form of online advertising to drive traffic, leads, and revenue. The online advertising market includes platforms such as Google PPC, Facebook, and LinkedIn Ads, Television and Radio. However, paid advertising works much better when supported by plenty of high-quality content, such as blogs and inbound content. A content marketing strategy that covers the TOFU, MOFU, and BOFU parts of the marketing funnel is essential for generating leads and revenue online. Hubspot's suite of tools offers technical capabilities, such as SEO optimization and lead generation best practices, as well as the expertise to help businesses achieve their B2B lead generation goals. Additionally, a content marketing blog remains a critical component of successful online lead generation, providing a platform to establish thought leadership and build trust with potential customers. With the right content marketing strategy and paid media support, businesses can leverage the power of inbound marketing and the online advertising market to drive traffic, generate leads, and ultimately achieve their revenue goals.
Benefits of our Guide "25 Website Must Haves for Driving Traffic, Leads & Sales"
By downloading, reading, and implementing the 25 Website Must Haves for Driving Traffic, Leads & Sales offered on this page, businesses can transform their website into a killer online lead generation machine. With the guide's emphasis on search engine optimization (SEO), design and usability, profitable content creation, and lead generation best practices, businesses can attract and keep visitors on their website, convert traffic into leads, and ultimately increase revenue.
Additionally, Hubspot provides a suite of tools and expertise to help businesses achieve their B2B lead generation goals, which support the ideas provided in this free guide. With the right content marketing strategy, supported by paid media, businesses can leverage the power of inbound marketing and the online advertising market to drive traffic, generate leads, and achieve their revenue goals. Don't miss out on this essential resource and start optimizing your website today with the 25 Website Must Haves for Driving Traffic, Leads & Sales guide.