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Inbound Wisdom, Outbound Blog - SAP BW / Hana Consulting's Inbound Marketing Blog

Understanding a 360 Degree View of Your Customer

Posted by Lonnie Ayers on Tue, Nov, 08, 2016 @ 04:40 PM

Your Customers Are Interacting With You On Multitudes of Channels

How do you define your 'own' version of having a 360 degree view of your customers? Surprisingly, there is no one generally accepted view of what a 360 view even is.

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Tags: CRM, Hubspot CRM

Free Online Calculator - How to Set Inbound Marketing and Sales Goals

Posted by Lonnie Ayers on Tue, Jan, 19, 2016 @ 08:30 AM

How to Get Sales and Marketing Alignment

We have developed a unique and free online marketing calculator which you can use to quickly set numerical Inbound Marketing and Sales team goals. Use our sales and marketing calculator to quickly answer questions such as:

  • What is your Target Revenue?
  • How many new customers do you need each month (how many would you like to have)?
  • How many new contacts or qualified leads do you need each month?
  • How many website visitors do you need each month?
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Tags: Inbound Marketing Calculator

5 Surprising Reasons Enterprises Don’t Use An ERP

Posted by Lonnie Ayers on Tue, May, 05, 2015 @ 04:00 PM

In a recent report  “Software Advice BuyerView: ERP Software Report Insight into today’s software buyer” written by Software Advice, a firm that connects ERP software buyers with vendors, it was revealed that 2/3rds of all enterprises still do not use an ERP system!

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Tags: ERP, Software Selection

10 Shortcuts for Working Your Leads in Record Time

Posted by Lonnie Ayers on Sat, Apr, 04, 2015 @ 01:31 PM

Setting Yourself Up For Success

Have you struggled to define your ‘buyers journey’?  You already know that today’s Buyer, whether Business-to-Business (B2B) or Business-to-Consumer (B2C), is hyper connected, actively researches the product or service prior to contacting any salesperson, and is estimated to have completed well over half of her buyer’s journey before first engaging with a company. This makes it very difficult to model your marketing and sales funnel, especially if you sell a multitude of products and services, each of which will have a distinct set of sales process steps.

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Tags: Sales Processes, Lead Generation, CRM

Discover 12 Secrets to Building an Inbound Marketing Website

Posted by Lonnie Ayers on Fri, Dec, 26, 2014 @ 05:30 PM

Have you ever heard that if you build it, they will come. If you believe that, as they say, I got some swamp land in Florida I’ll sell you!  With billions of web pages out there, and millions of blogs and a huge number of social media users and an almost unlimited number of video options, both online and off, unless you take some very specific actions, you probably won’t get a lot of visitors unless you take some very specific actions when building your website.


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Tags: Inbound Marketing, Best Practices, SEO

11 Ways To Use Hubspot CRM as a Sales Force Multiplier

Posted by Lonnie Ayers on Tue, Oct, 21, 2014 @ 08:00 AM

Let’s face it, there are more opportunities than salesmen to pursue them. Some would say this is a good problem to have. I say, it is a waste of money to have to generated those opportunities, only to have them lay fallow.  What you want, instead, it is to learn where the customers are.  Makes life a lot simpler.

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Tags: Hubspot CRM

How to Implement 10 Hubspot CRM Inbound Sales Best Practices

Posted by Lonnie Ayers on Sat, Oct, 18, 2014 @ 04:23 PM

Inbound Sales Using Hubspot CRM Best Practices

Professional Services firms, such as SAP Partners, typically struggle with keeping track of all the opportunities they are working.   With the recent release of the Hubspot Inbound CRM system, which is built by Hubspot and within Hubspot, SAP Partners now have an extremely easy to implement CRM (Customer Relationship Management) system that provides, bar none, the best value out there for CRM, because right now, it is FREE for Hubspot customers!

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Tags: Inbound Marketing, CRM, Hubspot CRM

How to Nail SAP Partnership Management

Posted by Lonnie Ayers on Thu, Aug, 07, 2014 @ 05:50 PM

With 20,000 SAP Partners listed out there, I have wondered if the SAP Partners know exactly how they should manage their relationship with SAP to maximize their partnership value for maximum ROI, which comes at substantial cost.

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Tags: Sales Processes, Cross-Channel Marketing, SAP Partner

Is Inbound Marketing Right For Your Business?

Posted by Lonnie Ayers on Thu, Aug, 07, 2014 @ 02:50 PM

Though the term is relatively new, the practice  of inbound marketing is now wide spread globally and growing rapidly.  Some will argue it is nothing new, saying it used to be called content marketing or omnichannel marketing.  Others will point out that it has actually been part and parcel of advertising since at least the late 1800s.  Still, as a business owner, you need to use your limited funds to uncover limited numbers of opportunities, at scale.

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Tags: Inbound Marketing, Content Creation, Online Mobile Marketing

10 Proven Steps to Optimize Inbound Marketing Forms

Posted by Lonnie Ayers on Sun, Jul, 13, 2014 @ 02:50 PM

Like many people, I subscribe to various internet based newsletters and other services.  As such, I have plenty of experience filling out forms, but did not have a clear idea of how to design and optimize the forms on my own site, www.SAPBWConsulting.com.    As you learn Inbound Marketing, develop content and begin to drive traffic to your site, you will, like all Inbound Marketing pros, begin to experiment. 

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Tags: Inbound Marketing Form Field Optimization Tuning

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