How To Do a Website Redesign in 10 Easy Steps!

Ten Critical Website ReDesign Strategy Steps

How To Deliver a Website With Punch!

Sometimes a website starts to lack that special something, which can easily happen these days without consistent design and technology updates. Luckily, there are many data driven ways to revitalize a website which are easily doable in 10-steps and turn it back into a central source of leads!

The Secret Sauce to Successful Website Redesign

Working closely with our Inbound Marketing Technology, we have produced  "A 10-Step Checklist For Your Website Redesign". eBook, within which we will exhibit an invaluable 10-step checklist that will show you:

• How a redesign will support (and improve) your overall marketing efforts.
• What data points you will need to develop the best plan.
• How to identify which channels you should use to drive traffic and leads. 
• What common website redesign pitfalls to avoid.

Download our ebook today and get 10-steps closer to a flawless website redesign!

Website Redesign Goals

Setting website redesign goals is an essential step towards creating a website that truly delivers more leads and ultimately more sales. Here are the five key steps to help you set your website redesign goals:

1. Identify your business goals: Define what you want to achieve through your website redesign, whether it's increasing sales, generating more leads or improving customer engagement.
2. Analyze your current website: Take a closer look at your existing website and identify its strengths and weaknesses. This will help you identify areas that need improvement and set goals that are specific to your needs.
3. Research your competition: Study your competitors' websites and identify areas where you can improve. This will help you set realistic and achievable goals that will give you a competitive edge.
4. Define your target audience: Understand who your website visitors are and what they are looking for. This will help you set goals that are relevant and meaningful to your target audience.
5. Set SMART goals: Make sure your website redesign goals are Specific, Measurable, Achievable, Relevant, and Time-bound. By following these steps, you'll be able to set website redesign goals that are aligned with your business objectives and will help you achieve success.

Start by Benchmarking Your Current Metrics

• Website traffic
• Number of Visits/Visitors/Unique Visitors
• Bounce rate
• Time on Site
• Current SEO Rankings for Important Keywords
• Domain Authority
• Number of Leads/Form Submissions
• Engagement metrics
• Total Amount of Sales Generated Attributed to Specific Channels

These metrics provide insights into how visitors interact with your website and help you identify areas that need improvement. You can find some of these statistics in Google Analytics, which is a free tool that provides valuable insights into your website's performance. If you're a Hubspot User, you can find the KPIs that are not easily found in Google Analytics.  By benchmarking your current metrics, you'll have a baseline to measure your website's success after the redesign. This will help you set realistic goals and make data-driven decisions that will improve your website's overall performance.

Website Redesign Plan

Now that you have benchmarked your website's current metrics, you can start creating your website redesign plan. This is where the real magic happens! Armed with valuable insights into your website's performance, you can begin to identify areas that need improvement and set realistic goals that are aligned with your business objectives. By using data-driven decision-making, you can make informed choices about which channels to use to drive traffic and leads, and avoid common website redesign pitfalls. 

Website Redesign Process

Before diving into the next step of your website redesign plan, it's crucial to take a couple of key data gathering steps: Competitor Analysis and Keyword Research. These two steps will provide you with valuable insights into your industry and help you identify areas where you can improve your website's SEO strategy. By analyzing your competitors' websites, you'll gain a better understanding of the market you're operating in and what sets you apart from the competition. Keyword research, on the other hand, will help you identify the most relevant and profitable keywords for your business, allowing you to optimize your website's content and attract more targeted traffic. By taking the time to conduct these two steps, you'll be able to create a website redesign plan that is data-driven, effective, and aligned with your business objectives.

Don't Lose Existing Backlinks or SEO Rankings!

One crucial aspect of website redesign that is often overlooked is the need to identify and retain all inbound backlinks as well as outbound links. These links play a significant role in retaining your existing SEO rankings, and losing them can result in a significant drop in traffic and leads. It's essential to set up 301 redirects post-website redesign go-live to ensure that your existing links are not lost. By benchmarking your current metrics and conducting competitor analysis and keyword research, you can create a data-driven website redesign plan that is effective, aligned with your business objectives, and retains your existing backlinks and SEO rankings.

Inventory Existing Content

To truly deliver a website with punch, it's crucial to methodically inventory all content and analyze which pieces are performing best. This means identifying which pieces are being downloaded most often, being shared the most, generating user feedback, and driving sales. Your website redesign strategy must make full use of these valuable pieces of content to support your new and improved inbound marketing website. By analyzing these metrics, you can identify areas of weakness and areas of strength in your content, allowing you to make data-driven decisions about which content to prioritize and leverage in your redesign. This will ensure that your new website is optimized for success and delivers the results you need to achieve your business goals.

Identify Your Unique Value Proposition (USP)

In order to create a website redesign that truly sets you apart from your competitors, it's crucial to revisit and clarify your Unique Value Proposition (USP). Your USP is what differentiates you from other businesses in your industry and sets you apart in the eyes of your target audience. By identifying your USP and incorporating it into your website redesign and content, you can create a competitive differentiation factor that cannot be matched by your competitors. This may well change your redesign approach, as you'll need to ensure that your USP is prominently featured on your website and that it's communicated clearly and effectively to your target audience. By doing so, you'll be able to create a website that truly delivers more leads and ultimately more sales.

Design Your Website Around Personas

A buyer persona is a detailed profile of a typical customer that represents a target audience for a business. During a website redesign, it is crucial to revisit and refine your buyer personas to ensure that your new website is optimized for success. This may require the creation of new conduct, updating existing content, and identifying new keywords that must be incorporated into your new information architecture. By understanding your target audience's needs, pain points, and behavior patterns, you can create a website that is tailored to their specific preferences and drives more leads and sales. By incorporating data-driven decision-making and constantly refining your buyer personas, you can create a website that truly delivers a punch and sets you apart from your competitors.

Design Your Website Around Different Customer Segments

When redesigning your website, it's crucial to keep your target audience in mind. One effective way to do this is by designing your website around different customer segments. By creating buyer personas, you can develop a detailed profile of your typical customer and tailor your website's content and design to their unique needs and preferences. This may require updating existing content, creating new content, and identifying new keywords that must be incorporated into your website's information architecture. By understanding your customer's behavior patterns, pain points, and needs, you can create a website that truly delivers a punch and sets you apart from your competitors. By incorporating data-driven decision-making and constantly refining your buyer personas, you can ensure that your website redesign is optimized for success and drives more leads and sales. So, take the time to identify your customer segments and design your website around their unique needs to deliver a website with punch!

Optimize Your Site For Search

Optimizing your site for search is a crucial step in creating a website that truly delivers a punch. To achieve this, it is essential to analyze your pages and use this information to create a complete SEO Keyword Optimized website. By benchmarking your current metrics, conducting competitor analysis, and keyword research, you'll be able to create a data-driven website redesign plan that is effective, aligned with your business objectives, and retains your existing backlinks and SEO rankings. This will ensure that your website is optimized for success and delivers the results you need to achieve your business goals. By designing your website around different customer segments and optimizing it for search, you can create a website that truly sets you apart from your competitors and drives more leads and sales. So, take the time to analyze your pages and create a complete SEO Keyword Optimized website that will deliver a punch and help you achieve success.

Analyze by Channel

To achieve optimal website performance, it's essential to analyze the various channels that generate leads, sales, and site visitors. By doing so, you can create pages optimized for each channel and continuously perform A/B testing to improve performance. Some of the channels to consider include social media, email marketing, search engine optimization, and paid advertising. By analyzing the data for each channel, you can determine which ones are most effective for your business and focus your efforts accordingly. Creating pages optimized for each channel ensures that your website is tailored to the specific needs of your audience, leading to increased engagement and conversions. Continuous A/B testing helps to fine-tune your website and improve its overall performance, leading to increased success and profitability. By implementing these tactics in your website redesign strategy, you can develop a website that packs a punch and stands out from the crowd.

Identify All Calls-to-Actions

In addition to analyzing your website's performance metrics and optimizing your site for search, it's important to identify all calls-to-action (CTAs) on your website during the redesign process. This involves auditing all existing CTAs and potentially updating them to match their new home on newly optimized pages post go-live. By doing so, you can ensure that your CTAs are aligned with your business objectives and tailored to your target audience's needs and preferences. This will help to increase engagement and conversions, ultimately leading to increased success and profitability. So, don't overlook the importance of auditing and updating your CTAs during the website redesign process to truly deliver a website with punch.

Create a New Content Strategy

After a website redesign, it's essential to revisit your existing content strategy to ensure that it aligns with your business objectives and drives more leads and sales. By methodically inventorying and analyzing your existing content, you can identify areas of strength and weakness and prioritize the most valuable pieces for your new website. Additionally, by identifying your unique value proposition and designing your website around different customer segments, you can create a website that truly sets you apart from your competitors and drives more engagement and conversions. Furthermore, optimizing your site for search and analyzing your website's performance by channel are crucial steps that ensure your website is tailored to the needs of your target audience and continuously improving. Finally, identifying all calls-to-action and updating them as necessary will help to increase engagement and conversions, leading to increased success and profitability. Don't miss the opportunity to create a website that truly packs a punch and drives your business goals by revisiting your content strategy after a redesign. By identifying areas of strength and weakness, prioritizing valuable pieces, and optimizing your site for search and specific customer segments, you'll create a website that stands out from the competition and continuously improves. Remember to update your calls-to-action to increase engagement and conversions, and watch as your website achieves success and profitability.

Don't Forget About These Key Website Elements

In order to truly deliver a website with punch, it's essential to continuously update and improve it. This includes creating an updated blog template and consistently blogging to keep your audience engaged and informed. Additionally, creating an RSS feed and landing page templates can speed up new landing page creation for all the new content, making everything easily shareable. It's important to ensure that all analytics codes are migrated, installed, and configured properly, and thoroughly tested. By doing so, you can analyze your website's performance metrics and optimize your site for search, identify all calls-to-action, and continuously improve your content strategy to align with business objectives and drive more leads and sales. Remember to design your website around different customer segments and analyze your website's performance by channel to create a website that stands out from the competition and continuously improves.