Improve Your Marketing Productivity 

Refocus Your Marketing Efforts on What Really Matters

10 Things to Cut From Your Marketing

Get More Done by Doing Less

 

Online marketing has become a whirlwind of advancements and improvements in technology, analysis and methodology that is supposed to make marketing efforts run smoother. However, all these constant changes tend to make marketers overwhelmed and confused on which direction to take.

  • What SEO Activities You Should Be Concentrating On
  • How to Determine the Correct Number of Blogs
  • How to Sense and Respond to the Data Tsunami

 

Our ebook on 10 Things You Can Cut From Your Marketing Today, will help you evaluate which marketing practices you need to keep and which ones you may need to eliminate in order to be as efficient as possible.

Things Not Strings

In today's digital landscape, traditional on-page SEO practices focusing on keywords alone are no longer enough. Google now prioritizes topics and entities, making it crucial for marketers to shift their focus towards producing high-quality content that is easily identifiable by search engines. By using schema.org tags, you can help Google understand your offer better and improve your chances of ranking higher. That's why you must focus much more on:

  • Topic Oriented Keyword Clusters
  • Internal Links and High-Quality Backlinks
  • Citations
  • The User Experience
  • Conversion Percentage % (and testing to improve it)

Intelligent Blogging Strategy

While it's true that blogging frequency remains a crucial factor in driving inbound traffic, producing high-quality long-form blog content can be just as effective, even if it's done at a slower pace of less than 2 to 3 times a day. In fact, taking the time to create valuable, informative content that resonates with your target audience can often lead to greater engagement and higher conversion rates. So when creating your blog marketing budget, it's essential to focus on producing intelligent, topic-oriented keyword clusters, internal links and high-quality backlinks, citations, great user experience, and conversion percentage %, rather than just churning out a high volume of posts. By prioritizing quality over quantity, you can ensure that your blog content delivers real value to your readers while also driving traffic to your site. Remember, blogging is just one piece of the puzzle when it comes to effective online marketing, and by refocusing your efforts on what really matters, you can achieve greater success and ROI. 

Create Offers Based on Data Driven Analytics

In today's fast-paced digital world, creating and executing a content plan is essential, but it's not enough. To truly succeed, you need to use Inbound Marketing Analytics to learn what is working best and to help you refine your offer so that it becomes a winning content offer. By analyzing your data, you can determine which content resonates best with your target audience and optimize your strategy accordingly. This will enable you to focus your efforts on producing quality content that drives engagement and conversions, rather than just churning out a high volume of posts. So, if you want to stay ahead of the competition and achieve greater success and ROI, make sure you're using Inbound Marketing Analytics to guide your content marketing efforts. Unlock the secrets to successful marketing by downloading our FREE ebook today! Discover how to refocus your efforts on what really matters and eliminate any practices that may be holding you back. Don't miss out on this valuable resource!

Don't Waste Value Time on Creating Microsites

As you refocus your marketing efforts on what really matters, it's important to avoid wasting valuable time on creating microsites. Instead, focus on creating a high-quality site with a high domain rating that organically attracts high-quality backlinks. Microsites are separate websites with their own domain name that are designed to promote a specific product or service. However, they are often a waste of time and resources because they don't attract enough traffic and don't provide enough value to your target audience. By focusing on creating a high-quality site with a strong domain rating, you can attract more organic traffic and build a loyal following. This will help you achieve greater success and ROI in the long run. Unlock the secrets to successful marketing by downloading our FREE ebook today! Discover how to refocus your efforts on what truly matters and eliminate any practices that may be hindering your progress. Don't miss out on this valuable resource in optimizing your marketing efforts.

Eliminate Over-Reporting

Another crucial aspect of refocusing your marketing efforts on what truly matters is to eliminate over-reporting. It's easy to get lost in a sea of data and metrics, but not all of them are equally important or actionable. Over-reporting can become a time suck, distracting you from the metrics that really matter and preventing you from improving those actionable pieces of information. Instead, it's essential to learn which metrics matter most to your business and spend your time and effort on improving those areas. By doing so, you'll be able to make more informed decisions and achieve greater success and ROI. Download our FREE ebook to discover how to refocus your marketing efforts and eliminate any practices that may be holding you back. Take control of your marketing strategy and unlock its full potential today!

Cut-Out Boring Press Releases About Mundane 'Stuff'

When it comes to online marketing, it's easy to get bogged down in the constant changes and advancements. But the key to success is not in doing more, but in doing less. Our FREE ebook on 10 Things You Can Cut From Your Marketing Today, will help you evaluate which practices you need to eliminate in order to be more efficient. Instead of focusing on traditional on-page SEO practices, marketers should prioritize producing high-quality content that is easily identifiable by search engines. By using data-driven analytics, you can determine what content resonates best with your target audience and optimize your strategy accordingly. Avoid wasting time on creating microsites and eliminate over-reporting to focus on the metrics that matter most to your business. By refocusing on what really matters, you can achieve greater success and ROI. So why waste time on boring press releases about mundane 'stuff' when you can be investing your efforts into what truly counts? Grab your copy of our FREE ebook today and unlock the secrets to successful marketing.

Stop Wasting Money on Non-targeted Media Spend

Stop wasting money on non-targeted media spend and start using tools like Hubspot's Ads Add-On to focus your PPC spend like a laser beam on specific contacts in the right paid channels. With so many advancements and improvements in online marketing, it's easy for marketers to become overwhelmed and confused on which direction to take. That's why it's crucial to refocus your efforts on what really matters. By creating high-quality content that resonates with your target audience, you can drive engagement and conversions, rather than just churning out a high volume of posts. Additionally, by using data-driven analytics, you can determine which content works best and optimize your strategy accordingly. With Hubspot's Ads Add-On, you can take this one step further by targeting specific contacts in the right paid channels. This way, you're not just throwing money at non-targeted media spend, but rather focusing your efforts on qualified leads that are more likely to convert. "Unlock the secrets to successful marketing and start raking in those sweet, sweet profits. Download our FREE ebook today and get ready to refocus your marketing efforts on what truly matters."

Cut Out that Mobile App Side Project

In today's digital age, having a mobile-friendly website is essential. With so many people accessing the internet on their mobile devices, it's important to ensure that your website is easily accessible and responsive to different screen sizes. While having a mobile app may seem like a great idea, it can be a costly and time-consuming project that may not yield the desired results. Instead, it's better to focus on making your website mobile-friendly and optimizing it for search engines. By doing so, you can ensure that your website is easily accessible to your target audience and that it ranks higher in search results. This will lead to greater engagement, increased traffic, and ultimately, higher conversion rates. So, until you have the budget and resources to invest in a mobile app, it's better to focus on making your website mobile-friendly. Unlock the secrets to successful marketing and discover what's hindering your progress with our FREE ebook. Get your hands on it now!

Wait on the Full-Fledged Website Redesign

While it may be tempting to embark on a full-fledged website redesign, it may not be the most effective way to generate incremental conversion improvements. Instead, consider using A/B testing to make small, targeted changes to your website and measure their impact on conversion rates. By analyzing the results of these tests, you can identify which changes are most effective and implement them across your entire website. This approach allows you to make gradual improvements while minimizing the risk of disrupting your website's performance or user experience. In the end, the goal is to achieve a website that is optimized for both search engines and user experience, resulting in higher conversion rates and greater success. So, before diving headfirst into a website redesign, consider the benefits of A/B testing and the potential for incremental improvements.

Spend Your Time on the Right Social Media Networks

In today's digital age, social media networks are an essential part of any marketing strategy. However, not all social media networks are created equal, and it's crucial to identify the right ones to use for your firm's offers. By doing so, you can eliminate time wasted on other unused social media networks, which can drastically free up a marketer's time and improve productivity. Instead of spreading yourself thin across multiple platforms, focus on the ones that are most effective at reaching your target audience and driving engagement. By leveraging data-driven analytics, you can determine which social media networks are delivering the best results and optimize your strategy accordingly. In the end, it's not about being on every social media network, but about being on the right ones and using them to their full potential. So, if you want to achieve greater success and ROI, make sure you're spending your time on the right social media networks.

Learn to Set Your Priorities

Ultimately, a marketer must learn how to set and manage their priorities to achieve greater success and ROI. By analyzing data and determining which content resonates best with your target audience, you can focus your efforts on producing high-quality content that drives engagement and conversions, rather than just churning out a high volume of posts. To effectively manage your priorities, it's important to eliminate practices that waste valuable time and resources. For example, avoid creating microsites and over-reporting irrelevant metrics. Instead, use productivity tools like Hubspot's To Do list and Ads Add-On to focus your efforts on what truly matters, such as creating high-quality content, making your website mobile-friendly, and targeting the right social media networks. Don't waste time on non-targeted media spend or a mobile app side project. Instead, use A/B testing to make incremental improvements to your website and measure their impact on conversion rates. By setting and managing your priorities, you can achieve greater success and ROI in your marketing efforts. Unlock the secrets to successful marketing by downloading our FREE ebook today!