--- title: How To Increase Sales Productivity with SAP BW description: Learn about the value of increasing the mobility of your data. Improve sales productivity. Use SAP BW to increase Return on Equity (ROE). image: https://www.sapbwconsulting.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20sales%20team%2c%20who%20look%20like%20hightech%20workers%2c%20wearing%20a%20headset%2c%20making%20phone%20calls%20and%20closing%20deals-1.jpeg --- ![Sales Team Productivity](https://www.sapbwconsulting.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20sales%20team%2c%20who%20look%20like%20hightech%20workers%2c%20wearing%20a%20headset%2c%20making%20phone%20calls%20and%20closing%20deals-1.jpeg) # How To Increase Sales Productivity with SAP BW Table of Contents ## Looking For Ways To Increase Sales Productivity?   Did you know that the [sales productivity](https://www.sapbwconsulting.com/hubspot-crm-implementation-sales-enablement) of your sales employees can be dramatically affected by increasing the usability of data within an organization?  How do you that?  Presenting data more concisely and consistently across platforms such as corporate laptops and mobile devices, and allowing it to be more easily manipulated is a great way to start improving your [sales process performance](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-get-your-sales-roar-on)?   According to a recent study, if a median Fortune 1000 business increased the [usability of its data](https://www.sapbwconsulting.com/blog/identifying-cause-of-data-load-error-when-using-a-sap-bw-dtp) by just 10%, it would translate to an increase of $2.01 billion in total revenue every year, or $55,900 in additional sales per employee annually. ### In order to achieve this [increase in sales](https://www.sapbwconsulting.com/inbound-sales-hubspot-crm-implementation-sales-enablement), the following prerequisites need to be met:   **Data attributes** You need to consider five [attributes of your data](https://www.sapbwconsulting.com/blog/data-quality-best-practices-for-effective-sap-bw-reporting): - Quality - Intelligence - Usability - Remote Accessibility - Sales Mobility. Each attribute is multi-dimensional in nature and includes distinct but related facets that may be important to users or decision makers who have to use data. ### The quality attribute incorporates the following dimensions: - **Accuracy:** The extent to which there are [no errors](https://www.sapbwconsulting.com/blog/inbound-marketing/the-shocking-truth-about-your-sap-sales-process) in the data. - **Scope:** The extent to which the breadth and depth of the data provide sufficient coverage of the event(s) of interest. - **Timeliness:** The extent to which data is received on time to take suitable actions and decisions. - **Recency: The extent to which data is up to date relative to the event(s) of interest. ** ### Data Usability includes the following dimensions: - The extent to which data is concisely presented. - The ease with which data can be manipulated or processed - The extent to which data is consistent across multiple sources #### **Data **Intelligence includes: - Trends on data items of interest (e.g., price, volume, discounts) - Demand patterns (e.g., variation by the day of the week) - Recommendations for better decision or actions - Profile matching #### Remote accessibility includes: - The extent to which data can be accessed remotely by authorized users - The extent to which applications can be run remotely by authorized users – which applications #### Sales mobility includes the ability of salespersons to: - Exchange price quotes information with customers through portable systems – for all items - Exchange order information with customers through portable systems - Exchange delivery information with customers through portable systems   This last area, mobility, is especially important with regards to the in-the-field sales and service force.  As experts in both [SAP BW](https://www.sapbwconsulting.com/understanding-sap-bw-in-5-minutes) and [SAP Sales Productivity Consulting](https://www.sapbwconsulting.com/blog/introducing-sap-bw-consulting-business-intelligence-that-works), as sales productivity consultants we can help you address all of these issues.  To get help now, just click the button.   [![Click me](https://no-cache.hubspot.com/cta/default/118735/e11e2ca3-9f28-4681-ba52-5e7fa0ee656c.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/e11e2ca3-9f28-4681-ba52-5e7fa0ee656c)   ## **About SAP BW Consulting, Inc.**   SAP BW Consulting, Inc. provides comprehensive [SAP solutions](https://www.sapbwconsulting.com/blog/sap-hana-margin-analysis), including SAP Business Intelligence (BI) and SAP Business Warehouse (BW) consulting, SAP ABAP development, and project management. Our services also include a [1099 Contractor Invoicing and Payment Management System](https://www.sapbwconsulting.com/blog/1099-contractor-payments), Salesforce consulting, and Balanced Scorecard consulting for [strategic planning](https://www.sapbwconsulting.com/blog/five-forces-model).   As HubSpot Marketing and Sales Partners, we specialize in Google Ads, Facebook Ads, LinkedIn Ads, Account-Based Marketing, Content Marketing, and Ecommerce solutions, including Shopify.   Ready to optimize your operations and strategy? [Book a meeting with us](https://www.sapbwconsulting.com/request-sap-implementation-consulting-support-meeting-request).   Topics from this blog: [Sales Processes](https://www.sapbwconsulting.com/blog/topic/sales-processes) [SAP BW Consulting](https://www.sapbwconsulting.com/blog/topic/sap-bw-consulting) [Best Practices](https://www.sapbwconsulting.com/blog/topic/best-practices) [BW](https://www.sapbwconsulting.com/blog/topic/bw) [Sales Productivity](https://www.sapbwconsulting.com/blog/topic/sales-productivity) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Lonnie D. Ayers, PMP About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. ** ![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg) He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)**** [View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/author/lonnie-d-ayers-pmp) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@id" : "https://www.sapbwconsulting.com/blog/how-to-increase-sales-productivity-with-sap-bw#blogposting", "@type" : "BlogPosting", "author" : { "@id" : "/#", "@type" : "Person", "name" : "Lonnie D. Ayers, PMP" }, "dateModified" : "February 10, 2026, 4:03:40 PM", "datePublished" : "2012-02-07 03:40:00", "description" : "Learn about the value of increasing the mobility of your data. Improve sales productivity. 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