AI-generated content is transforming the marketing landscape. As a seasoned content writer and inbound marketing consultant, I've witnessed the evolution of content firsthand. This article explores the practical aspects of AI content creation and how to integrate it into your content strategy.
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What is AI-Generated Content, and Why the Fuss?
AI-generated content encompasses text, images, videos, and audio created by artificial intelligence tools. These tools range from standalone platforms like ChatGPT to integrated features within existing software like Canva or HubSpot.
Unlike human-created content, AI generates output based on existing data. It's more of a remix than original creation. A 2023 Salesforce study revealed that 71% of marketers leverage AI for copywriting and another 71% use it to eliminate busy work.
However, raw AI content often requires editing before publishing.
How Does AI Generated Content Work?
Most AI content generation utilizes machine learning, natural language processing (NLP), and deep learning. These processes involve training AI on large datasets of existing content to identify patterns and relationships between words and phrases.
It's similar to showing a computer millions of cat pictures. Eventually, it learns to recognize a cat. This same principle applies to text and other content, enhancing efficiency and providing content creators with inspiration and automation options.
AI content generators can assist with image creation and other time-intensive SEO activities.
The Pros and Cons of Using AI-Generated Content
AI writing tools offer speed and cost savings in content production, saving countless hours. 71% of marketers believe AI helps save time in their daily workflows.
It's useful for automating tasks like product descriptions, drafts, and SEO research. Brainstorming new content ideas is also faster with AI.
However, AI has limitations. Content quality, accuracy, inherent biases, limited knowledge, and copyright concerns are potential issues.
Human review and fact-checking remain essential. A McKinsey study found that 63% of companies cite accuracy issues with generative AI as their primary concern.
SEO and AI-Generated Content
Can Google detect AI-generated content? While discussions about detection tools exist, Google emphasizes content helpfulness regardless of its origin.
AI, like any tool, requires responsible use. Prioritize user search intent and customer needs.
As marketers balance efficiency and creativity, new technologies are constantly emerging. These technologies, discussed on platforms like The SEO Report, offer diverse experiences through virtual and augmented reality, and voice search.
Putting AI-Generated Content to Work in Your Content Strategy
Concerns about AI replacing writing and design jobs have led to lawsuits from The New York Times and Getty Images against generative AI companies.
While some jobs may be affected, most marketers view AI as the future. They see AI as beneficial, even in roles like email marketing and content writing.
Rather than fearing AI, consider it a partner. Leverage AI for automation, such as generating social media posts or assisting with product descriptions. This allows you to focus on the human touch AI can't replicate, tailoring content to your audience.
Content Marketing Team
While there are something like 7 million blogs a day being created, high-quality blog content still wins the day. You have to adjust your content creation process to incorporate AI in content creation process. It will allow you to greatly expand the output of your content marketing team.
High-quality content generation still involves some human writing. AI content tools can dramatically speed up both the quantity and quality of your content output.
Content Generation Tools
The number of dedicated AI Content generation tools keeps growing daily. Some of the ones I have tried and still use include Jasper, Brandwell and SurferSEO. In addition, I use the embedded AI Content generation tools within Hubspot, Shopify and Elementor for some of my other sites.
Day-to-Day Workflows
None of the tools are "fire and forget" level of good - yet. But they are definitely improving everyday. I believe the Machine Learning Algorithms are rapidly advancing and there is still a long road ahead of increasing performance. That's why your workflows need to take into account the tools actual capabilities, and you will need to train them on your 'style'. But when you get it right, you can do in a hour what used to take me from 6 to 18 hours.
FAQs about ai generated content
What is AI-generated content?
AI-generated content is any content created using AI tools. This includes written content, images, code, and more.
It works by analyzing data to identify patterns and create similar content.
What content can AI create?
AI can create a wide range of content, from blog posts and articles to social media updates and marketing materials. It can also create scripts, poems, code, and music.
Its capabilities are constantly expanding.
What is the best AI content generator?
The ideal AI content generator depends on your specific needs and desired content types.
Consider how marketers plan to use AI-generated copy.
Tools like AI writers and writing generators are often preferred over more well-known options. I personally like to use Brandwell.
Is there a free AI content generator?
Yes, options like ChatGPT and DALL-E 2 offer free access with usage limitations.
Paid plans often provide more features, but free versions allow for experimentation.
A Dentsu study found that consumers prefer clarity when brands use AI-generated content.
Resources like Crossref help marketers with accurate referencing.
New tools and global perspectives continue to emerge in content creation, emphasizing accuracy and best practices for detecting AI-generated content.
Conclusion
AI-generated content is a permanent fixture. While concerns about accuracy, job security, ethics, and creativity remain, and copyright lawsuits have arisen, AI will continue evolving alongside search algorithms.
Integrating AI into your content strategy now allows you to gain experience as its use becomes more widespread.
Combining AI's strengths with the human touch will benefit any marketing strategy. Embrace the change and don't let fear hold you back.
Consider trying Brandwell, our preferred AI Generation too. If you use our affiliate link, we receive a small commission at no additional cost to you.
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