Are you looking for ways to improve your Google Ad-Spend ROI using Google Ads Optimization Tools? If so, you may want to consider using HubSpot’s Ads Add-on. This tool makes it easy to create and manage your paid search campaigns🔥 and helps you achieve better Google Adwords results with less effort. In short, Google ads optimization software is a critical tool for launching a successful Google ads campaign.
Many marketers are turning to Google Ads because of the potential benefits with a view toward demonstrating ROI. However, Google's Ads tool is notoriously difficult to use, especially for the uninitiated. It may take you months before you start seeing a return on your investment. In addition, Google provides a large number of options for managing your paid search campaigns. This can make it difficult to study and optimize your campaign performance in real-time quickly.
This article will discuss ten ways to improve your Google Ads ROI using HubSpot’s Ads Add-on so that you experience improved Google Ads Performance. If you follow this guide step-by-step, you'll be able to manage your marketing campaigns like a pro in no time. You'll also be well on your way to improving your conversion rates. Finally, you'll have taken the steps necessary to ensure the revenue earned from your marketing dollars exceeds your cost and you will know that you can see this conversion tracking report which can show key KPIs right within Google Ads. Finally, you will be set up to spot key differences in campaign performance at a glance.
Running a PPC (Pay Per Click) campaign involves many risks, time, and money. But done right, it has proven to be a good investment for many of our clients, across a wide variety of industries. Even the smallest owner can benefit from these Google Ads optimization techniques. We use these ad optimization techniques in all of our client accounts.
Given the rising Google Ads Costs, for PPC to be profitable for you, you need to know how much profit your Google Adwords PPC campaign brings in compared with your advertising costs. This can be expressed as Return On Investment (ROI).
It's one of the most important metrics marketers use when deciding whether or not to invest in a new marketing platform. If you optimize your website and landing pages to get better Google Search results for your target search terms based on rock solid keyword research so that you continuously improve your ROI, you'll be more likely to succeed with your PPC campaigns. You won't spend money on advertising campaigns that aren't working. You will be seeing more conversions and you will set and meet more of your business' goals.
When it comes to calculating ROI, Google ROI is typically calculated by dividing your total return (i.e., total sales or leads generated) by the money spent on paid search marketing. While the calculation is very similar to ROAS or Return On Ad Spend, it isn't exactly the same as ROAS.
To calculate ROAS, divide the total revenue from an ad campaign by its total cost.
Here is the formula: ROAS = Revenue/Cost. Your ROAS is $2 per dollar if you spend $100 and make $200. What's the difference between ROAS and ROI? ROAS refers to revenue, while ROI is concerned with net profits.
ROI = (Revenue - Cost of goods sold) / Cost of goods sold.
If this is complicated, you can use a FREE Google ROI Calculator we provide to determine your ROI.
Using Google Ads can be complicated, but it doesn't have to be with the right online advertising strategy.
What is The Hubspot Ads Add-on?
Hubspot's Ads Add-on is a tool that uses Hubspot's CRM data to create personalized, highly targeted ad campaigns. It allows you to report on which ads turn prospects into customers and learn from that data to better hone your marketing strategy for a particularly competitive market.
The Hubspot Ads add-on tool connects your Google Ads Account with Hubspot CRM data. With the add-on, you'll be able to use your CRM data in Google Ads to reach a more targeted audience and improve your conversions. This will allow you to get more out of your PPC campaigns without wasting money on ads that won't produce any results for your business. In addition, you can use this tool to deliver welcome messages, retargeting ads, and nurture qualified leads before converting them into customers. You can also create your Google Ads from within the Hubspot Ads Add-on, while you can also continue to do bulk editing using the traditional Google Ads Editor for those mass tweaks.
How does Hubspot Ads Add-on Work?
The Hubspot Ads Add-On works in a straightforward way. You need to set up your Google Ads account (previously known as Google Adwords) and connect it to Hubspot; then, you're ready to go.
It connects to Google Ads via OAuth, an industry standard, and it has passed Google's stringent security requirements.
You can use this tool to manage your ad campaigns as well as gain access to some powerful reporting features and functionalities such as:
The following are ways to improve your Google Ads ROI with Hubspot's Ads Add-on.
You can create unique and highly targeted ad campaigns using Hubspot's Ads Add-on.
Search engine advertising depends to a great extent on precise audience targeting. Remember, it is already focused on people who have shown a commercial intent. Compare that to social ad networks like Facebook and Twitter, which are ‘context-based’.
The people you advertise to on social networks may or may not have entered the buying cycle for your particular product or service. So you generally need a more sophisticated sales funnel to convince and convert them into becoming your customer.
Target Based on Previous Interactions
When you target your ads to prospects which have previously visited your website, they're more likely to click on them. Hubspot is already pulling your email lists, website visitors, landing page visitors, Blog Post readers, etc. You can use these pre-stocked audiences as campaign targets, or you can create new ones.
Within Google Ads, it will use Artificial Intelligence and Machine Learning to create Similar Audiences from the Audiences you’ve provided from your Hubspot system.
This results in higher click-throughs, lower conversion costs, and more sales! When it comes to Google Ad Spend, machine learning provides invaluable performance boosting optimizations.
Hubspot's ads software will link the performance of your ads directly to your Hubspot CRM software. This will allow you to see if customers acquired through Ads are converting into high-value leads or sales that stick around for the long term.
The add-on will use Attribution Reporting to help you understand Ad Performance at different stages of the Customer Journey. This report will help you align your ads with the other Marketing Campaign Performance Objectives.
Within Hubspot, you can set your numerical business goals and using the CRM reporting software, monitor in real time your progress toward meeting those business goals.
Hubspot CRM is a great tool for enhancing engagement with your customers. It allows you to capture data on the number of times they opened and clicked through your emails, allows them to track their product/service purchases (this is especially important if you conduct business online, such as with ecommerce), and so much more. You can use this information directly to design targeting campaigns for Google AdWords.
One especially powerful approach is to use predictive lead scoring to create lists of contacts within Hubspot of those contacts most likely to close and then feed those contacts to Google Ads. This allows the Google AI to work much more effectively.
When you connect Google Ads with Hubspot using the Hubspot Ads Add-on, it automatically tracks the performance of your ads and updates Hubspot with this information.
Managing ads on Google Ads is a time-consuming task that requires effort and expertise to succeed. With HubSpot's Ads Add-on, you'll save time and money by centralizing all of your ad management processes.
You can create Google Ads directly from Hubspot using an embedded workbench, and you can even see the performance reports for your Google Ads campaigns in-app.
You should be aware that not all Google Ad Types are supported. However, Google Search is fully supported, while display is not.
Inbound marketing is about creating valuable content for your customers and prospects so that they come looking for you! Your ads should be based on semantically related keyword phrases rather than a hard sell.
Google Adwords Quality Score
One of the key ways you can improve your Google adwords campaign ROI is to improve your quality score. This will allow prospective customers to convert with greater ease, optimize your conversion cost, and increase the lifetime value of each customer you acquire due to your marketing efforts.
Hubspot has managed to use inbound marketing in their ads integrations to make them more effective.
Many marketers waste time and money on ads that are not directly generating revenue. This happens when they rely solely on ad clicks to measure the performance of their advertising efforts.
The Ads Add-on tracks the number of conversions generated by each Google Ads campaign, which shows how effective your campaigns are in converting traffic into customers or sales.
When setting up a Google Ads campaign, the audience of that campaign is one of the most important parts of the process. You can use HubSpot's customer lists to create a smart list on Google Ads, which allows you to target audiences with specific messages tailored to that specific audience. What are some typical examples I’ve used when setting up lists to send to Google Ads via the Hubspot Ads Add-on integration tool:
Bottom Line: Hubspot allows you to create highly segmented audiences of the prospects you are targeting. This will help one design messages of the highest interest to them.
This customer segmentation targeting capability helps marketers avoid wasted ad spend and reach their target audiences efficiently. Better targeting results in better Google ROI!
Retargeting ads are highly effective because they allow you to remind your customers about your product at the right time. However, retargeted ads lose effectiveness when shown too frequently or without any changes. Therefore, you should closely monitor and track the effect of frequency capping on your ad results
Hubspot CRM allows you to set up smart lists that track the number of times a customer has visited your site. You can use this information to create a custom audience for retargeted ads.
The Hubspot's Ads Add-on uses Hubspot data to give you a deeper understanding of your campaign performance, allowing marketers to optimize their ad spend and increase conversions.
When combined with Google Ads, Hubspot provides marketers with the information they need to assess ad performance, optimize their adspend, and increase conversions.
Did you know Google continuously provides improvement recommendations for your ads based on your ad’s objective settings? Google’s Ads recommendations are a great way to increase ROI and comply with Google policies. With this feature, you can review and apply suggestions from Google right inside HubSpot.
Google Ads suggestions will be sent directly to your ads manager and Hubspot CRM for easy access and processing. They will appear within the Hubspot Ads Add-on workbench area at the campaign level and even specific ads.
There are several other ways to boost the ROI of your ad campaigns. Here are a few:
Summary
Achieving a high Google ROI is a challenge for most companies and marketers. While there is no magic formula to achieve it, using Hubspot's Ads Add-on is one of the easiest ways to improve your ROI.
Hubspot is an amazing platform, and we see it as a very impactful tool for any Marketing & Sales team.
Taking advantage of Hubspot's data and insights, one can optimize Google Ads campaigns via the company’s platform. This connection will help improve ROI for advertisers by providing them with more targeted ad strategies that are proven effective in increasing conversions and lead quality.
Just to ensure clarity, I want to provide a short, simple example of calculating your ROI.
Let's say you spent $10,000 in your last month of ads, but earned $20,000, you've reached your 200% mark. ROAS = $20,000 / $10,000 ROAS = 2:1.
In the end, marketers must understand that there is no such thing as a universal best practice. What works for one business might not work for another and vice versa. Therefore, it's important to constantly test and measure budgets and features used in ads, ad units, and landing pages. By doing so, you can discover what works best for your digital marketing strategy and increase ROI.
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