When you want to see an increase in sales, you need to evaluate your marketing strategy and business lead generation goals, ultimately with a focus on the bottom line. Inbound marketing is one lead generation strategy businesses can use to see a spike in website traffic, lead generation, and customer acquisition.
Putting together a new Inbound Marketing campaign plan with the right marketing strategies can take time though, and if you don’t know where to start, it can be overwhelming. That’s why you need an Inbound Marketing Agency. An Hubspot Certified Inbound Marketing Agency will assess your site, evaluate your goals, and craft a plan for success.
The fastest way to see growth from inbound marketing services is through a robust growth marketing strategy centered around quality content. The demands of today's Search Engine Optimization Best Practices mean your selected performance marketing agency has to master and implement a huge number of 'tweaks' from the design of your page to the implementation of Semantic HTML tags, and a hundred design elements required to ensure each page is a high performance lead generation machine.
Whether it’s your monthly email newsletter or a routine blog post, you need to create engaging content that drives traffic and generates sales. An inbound marketing agency uses a proven methodology coupled with CRM data from your marketing automation CRM platform to put together an effective marketing solution for your business.
Your Hubspot Certified Inbound Marketing and Sales Agency will ensure your content plan is fully aligned with your overall brand strategy. At the same time, they will develop a strategic marketing plan that is focused on meeting your business goals.
The best inbound marketing agencies will approach your marketing plan in four stages:
● Attract: In the first stage, an agency will work to spread brand awareness. This stage is all about reaching people who have never heard of your company or products. One common content marketing approach here is video production and wide distribution.
● Convert: Now that you’ve attracted new fans, an agency will implement content that converts these fans into leads. This stage requires solid content that provides value.
● Close: To turn your new leads into customers, an agency may put together routine offers or promotions that drive traffic to your website or store. They will couple this approach with CRM Sales Automation software and the Inbound Sales Methodology for maximum sales velocity.
● Delight: Customer retention is critical, and happy customers are more likely to spread the word about your product. This stage focuses on customer service.
While you can certainly try a DIY approach to inbound marketing, an agency has professionals that are experts at their content niche. Instead of spending your time learning how to optimize SEO (Search Engine Optimization) or creating content for landing pages, you can use an inbound marketing agency to prioritize top-quality content.
Before you start researching Hubspot Certified Inbound Marketing Agencies, you may want to take an inbound marketing strategy assessment. This can give you an idea of where you currently stand and what you need to do to see improvements.
Hiring an inbound marketing agency is more than just freeing up your time for other tasks. The right marketing agency will grow your business and revenue through three different channels:
Driving traffic to your website is one of the first steps in boosting your sales. You don’t just want to drive clicks to your site – you want to drive legitimate traffic that has the potential to convert. To get people to your website, you need to offer inbound marketing services that add value, like:
● Blogging
● SEO
● Website design
An inbound marketing agency knows how to craft the perfect blogging schedule and optimize SEO across both your website and blog and other marketing channels. They also are experts at web design.
Getting people to visit your website is just one step in boosting your sales with a top inbound marketing agency. The next thing an agency will do for you is, turn your traffic into leads. This is one of the more difficult aspects of marketing because you’re asking people to give up some information. You can convert traffic to leads using inbound marketing services like:
● Calls-to-action
● Contact management
● Landing pages
One way an agency can help is by creating e-books, guides, or other downloads that people want to read. You can require an email address for the download to generate a new lead.
The most important thing an inbound marketing agency can do for your business is to help you acquire new customers. By this point, your leads have found some value in what you offer, and they just need the right motivation to make a purchase. An agency can set up inbound marketing services like:
● CRM setup
● Email marketing
● Marketing automation
Email marketing that is part of an automated marketing strategy is one of the most effective tools you can use to convert leads to new customers.
Choosing the right inbound marketing agency for your company takes a little bit of time. You don’t just want an agency that knows how to write great content. You want to choose an agency that understands your business as well as your goals.
Fortunately, you can find the best inbound marketing agency by looking for key indicators of the agency’s abilities:
● Inbound marketing methodology: The best agencies use the attract, convert, close, and delight methodology. If an agency uses something else, ask for details about their process.
● Case studies: Some marketing agencies have put together case studies about successful clients. These can give you a deeper dive into how much value an agency provides.
● Customer reviews or testimonials: You can find out a lot about an Hubspot Certified Inbound Marketing and Sales agency by their reviews or testimonials. Do some research on popular review sites.
A reputable inbound marketing agency will want to show you their work, and they will let you know what their KPIs are so you can measure results. Ask for a portfolio and details on their reporting process.
There are two ways an inbound marketing agency can help you and your business.
First, an agency knows the best way to approach inbound marketing services and they have insight into the industry that you likely don’t have.
Second, they can take on a significant portion of your marketing needs so you can focus on closing more business or finding new partners.
You don’t need to stress yourself out by trying to create an inbound marketing plan on your own. An inbound marketing agency is the best choice if you need high-quality content that drives traffic and converts leads.
Not sure if your business will benefit from an inbound marketing agency? Take our Inbound Marketing Fit Quiz to see if this is the right choice for your company.
About SAP BW Consulting, Inc.
SAP BW Consulting, Inc. provides comprehensive SAP solutions, including SAP Business Intelligence (BI) and SAP Business Warehouse (BW) consulting, SAP ABAP development, and project management. Our services also include a 1099 Contractor Invoicing and Payment Management System, Salesforce consulting, and Balanced Scorecard consulting for strategic planning.
As HubSpot Certified Digital Marketing and Sales Partners, we specialize in Search Engine Optimization, Google Ads pay per click, Facebook Ads, LinkedIn Ads, Email Marketing, Conversion Rate Optimization and Social Media Marketing, Account-Based Marketing, Content Marketing, and Ecommerce solutions, including Shopify.