No matter where you are at in your SAP journey, whether just thinking about SAP, in the pre-sales stage, the implementation stage, or the continuous business improvement stage, you probably don’t know all the different SAP modules.
Know Your SAP Functional Modules and they can support your Industry/business solutions, to for, instance do multi channel marketing campaigns within the Retail environment.
Unless you are a trained SAP consultant with years of experience, and have an inordinate amount of curiosity, it is unlikely you have knowledge of every SAP module.
My View of SAP Modules
This is mostly because SAP sells Industry Solutions, and rebrands them with both the industry speak of that market, say Aerospace & Defense (for which they sell the DFPS (Defense Forces, Public Security) solution which doesn’t even have the same organizational unit structure as any of the other SAP ERP based industry solutions) as well as specific technical functionality.
You might ask, why should I care what modules are in the box? If I did know, what benefit would it be to me?
Glad you asked:
This last point is critical.
Let us say you are an industry that employs multi-channel marketing, such as retail. SAP CRM is a very powerful system, but you may need capabilities that go well beyond SAP CRM to truly execute a Strategic and Tactical Marketing Plan.
A solution architecture that both leverages the capability of SAP CRM, SAP BW and a third party multi channel marketing platform would probably yield a higher marketing ROI than a strictly stand-alone SAP CRM – BW combo.
This is why you may need the services of someone with the title Industry Principal. These are specialist who DO know the complete end-to-end Industry Solution footprint of SAP and can advise you on you what can, can’t and should or shouldn’t do with the existing SAP Modules, such as SAP HCM.
They can also help you effectively integrate 3rd party solutions, to, for example, deliver multi channel marketing campaigns and measure the ROI.
More reading:
We hope you found the information on SAP modules and industry solutions useful and informative. As readers, your comments and feedback are invaluable to us and other readers. Did you find the point about leveraging SAP CRM, SAP BW, and a third-party multi-channel marketing platform for a higher marketing ROI interesting? Have you learned something new and valuable from this blog? We would love to hear your thoughts and questions. Additionally, if there are any other topics relevant to SAP modules and solutions that you would like to read about, please let us know in the comments below. Thank you for reading!