Do you run the marketing efforts for a SAP partner ? Do you need more highly qualified and engaged leads? Were you aware of the amount of marketing already being done by major SAP Partners on Facebook? Though Facebook is looking at changing certain indicators, like page followers, on Facebook Business Pages, for now, these indicators remain a good measurement yardstick for social selling effectiveness and how much effort SAP Partners have invested in their Facebook marketing efforts.
SAP Partners - Social Media Savvy Competitors
Let's take a look at a few of the major SAP Partner Facebook Follower and Like Counts:
This is just a small sample of the SAP partners you can find on Facebook. We have 932 more self-declared SAP Partners who have visited our website, which also has a substantial following on Facebook. We've also helped several of them with their lead generation efforts using the Inbound Marketing methodology.
Many people may say these social media engagement metrics are just vanity metrics and don't mean they are enjoying success with Facebook marketing. Au contraire! When done properly, with a fully formed marketing and sales funnel, these numbers can mean sales. In fact, in most cases, you can track how many sales each 'like' actually generates.
These numbers also indicate the degree of effort that these companies have put into their Facebook marketing efforts. Being a social platform, it means that it has taken significant investment in terms of people spending time interacting on the platform.
Increasing page likes is among the many different Facebook Ad types and objectives available. No doubt, all of these companies have spent and are spending significant sums of money promoting their page. They do this because Facebook has proven itself to be an effective platform for reaching key decision makers.
All of these SAP Partners are also finding that it takes increasingly more high quality content combined with a paid ads strategy to achieve a positive Facebook Ads ROI. Why? Because Mark Zuckerberg, CEO of Facebook, wants the platform to be both the go-to place for people to socialize online as well as for companies to use it for more than just an ads platform.
If you're one of the many aspiring social sellers out there, I would like to tell you it is simple and will require few social selling tools. It is, if you spend enough of your valuable time on the platform. However, I want you to know the reality of the situation - it takes a lot of time and effort to get this right, as well as continuous testing and optimization. So let's get to the how to:
Understand that you're expected to engage people on Facebook.
That means:
Once you have your Facebook Page sat up, your Facebook Business Manager created, and your Facebook Pixel installed and events created, you are almost ready to start spending money on ads. Just one final step - design your funnel.
Within Facebook Analytics, which you can access from within your Facebook Business Manager, you set up and track your audience through each stage of your sales funnel. I recommend you keep this funnel small, limited to 3 levels, Top, Middle and Bottom.
Finally, you should create an audience from each stage of the funnel you just designed. Initially, these audiences may not have many members, but with time, and a properly executed Facebook ads strategy, you should see each audience grow.
For it is these audiences which you can use to create lookalike audiences, the Facebook magic sauce to selling SAP using Facebook as part of your integrated SAP marketing strategy. This is how you take an existing customer list, which should be the type of people you are trying to reach, combined with the value of each customer, and create a statistically similar audience. This is information that Facebook's Machine Learning (ML) system can make good use of to help quickly focus your message on just the right audience. This makes marketing SAP using Facebook far more effective. It's how you enable your potential customers to find you so they can buy sap services online.
If you've ever clicked on a webinar within Facebook, say by Dan Lok or one of the other guru's, you will have experienced the phenomenon of your Facebook feed repeatedly showing ads from the same person, as well as other similar advertisers. If it seems it bit much, it is because they have not put a frequency cap on how many times you see the advertisers ads. Don't do that. I recommend you put a frequency cap of about 1 to 2 per times a day. Be responsible, don't irritate people. You will achieve the same results at a lower cost if you do this correctly.
Because there are so many different Facebook Ad Types available, you should not be afraid to experiment. The key to success, in my experience, is to work from the sale backwards.
If your business model can be executed entirely online, your Facebook Ads Strategy will look very different from one in which the final sale requires Face-to-Face interaction, such as complex SAP sales. If all of this sounds like more than you want to chew on yourself, you can always get help by reaching out to us.