Articles by Lonnie D. Ayers, PMP
Lonnie D. Ayers, PMP
About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and
remote coaching.
He also recently released a book
"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.
Google Business Profile
Google Business Profile - The Foundation of Local Search
I have managed about eight million dollars in Google Ad...
Lonnie D. Ayers, PMP
March 05, 2026
Amazon Product Feed
Mastering the Amazon Product Feed for Amazon Marketplace Success
Over the past 15 years, I have lived and breathed the...
Lonnie D. Ayers, PMP
March 04, 2026
Ecommerce Marketing
Google Merchant Center: The Core Engine of Ecommerce Advertising
Over the past decade, I 'vemanaged eight million dollars in...
Lonnie D. Ayers, PMP
March 03, 2026
Google Adwords
What Constitutes a Solid Google Analytics Measurement Plan?
As a highly experienced, Google Certified Ads Consultant...
Lonnie D. Ayers, PMP
March 02, 2026
Google Data Attribution
Understanding Marketing Data Attribution Models and the Conversion Path
I have managed millions of dollars in high-performing...
Lonnie D. Ayers, PMP
February 27, 2026
Sales Prospecting 101
Sales Prospecting 101: Boost Your SAP Sales Strategy
Sales Prospecting 101 goes far beyond simply dialing phone...
Lonnie D. Ayers, PMP
February 07, 2026
Sales Intelligence
AI Powered Sales Intelligence - Prospecting Supercharger
Sales Intelligence has quietly become one of the most...
Lonnie D. Ayers, PMP
February 06, 2026
Prospecting List
Improve Your Sales Performance with a Targeted Prospecting List
You do not have a closing problem. You have a targeting...
Lonnie D. Ayers, PMP
February 05, 2026
Prospecting Framework
Boost Your Sales Success with This Prospecting Framework
If you are looking for a reliable prospecting framework,...
Lonnie D. Ayers, PMP
February 04, 2026
Prospecting Plan
Crafting Your Ideal Prospecting Plan for SAP Success
You do not need another complicated theory about sales. You...
Lonnie D. Ayers, PMP
February 03, 2026
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